A Guide to Improving Your Habits - Part One

What Are Habits?

Habits are behaviors we perform daily and with little thought process to do so. It’s almost as if some of our daily habits are done automatically. We often classify habits as either being good or bad. There are also everyday habits that allow us to carry out essential activities, most of us have, that are simply our routines.

Everyone has habits. From what time we go to sleep or wake up in the morning, to what time we eat our meals or even tie our shoes - these are all actions we perform daily without even thinking about them. Good habits are categorized as behaviors that benefit our lives. Eating right, getting enough sleep, being financially responsible, and staying active daily are some habits that are generally considered good. Conversely, bad habits are behaviors that don’t enrich our lives or no longer work for us. Some examples of bad habits are, fingernail biting, the overindulgence of food or alcohol and drug use. These are learned behaviors that don’t benefit our lives. Then, there are daily routines that become habits too. Like the coffee you always buy from the same coffee shop on the way to work, or what time your body wakes up naturally every day or even the way you put your clothes on in the morning. 

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There are several reasons why we use habits and why they are important. We use habits to make our lives easier. For instance, think about the simple task of brushing your teeth. You don’t have to concentrate on how to brush your teeth every day; you just do it out of habit. 

When we do things out of habit, our brains are allowed a break. Performing these tasks allows the brain to allocate more energy to focus on complex tasks and decisions. So, habits are actually important for brain function.

Habits are hard to break, whether they’re daily tasks or good or bad. Similarly, new habits are hard to form. Doing so requires a conscious effort. Lots of times, people end up going back to their old habits, even after trying hard to form new ones. This is why losing weight or breaking addiction is so hard. Changing your habits, changes the way your brain works, it’s no simple task. 

Habits can be anything we do daily, from the mundane tasks to the decisions we make every day that affect your life. Habits can be considered good or bad, but we know that they are an important part of how our brains work. We can choose our habits in order to live a healthier lifestyle.

Habits Aren’t Inherently Good Or Bad 

Habits are behaviors that are done every day that require little thinking or concentration. Habits include all sorts of activities. They can range from getting dressed or sleeping habits to what we eat and to smoking or substance addiction. Most people would classify their habits into two categories, good and bad. But, our habits aren't necessarily inherently good or bad. What actually categorizes good and bad habits has more to do with how these behaviors affect our lives and our goals we’ve set for ourselves. Most behaviors can be considered good or bad, depending on two factors. These factors are frequency of the behavior and how the behavior affects us. 

Frequency of the behavior refers to how often that habit is carried out. So, take exercise, for example. Being in the habit of exercising daily is considered a good habit because of its many health benefits, like sleeping better, increased positive mood and maintaining a healthy weight. But, even exercise can become a bad habit if the frequency of the task is overdone. In some cases people exercise too much, several times a day, putting strain on the bodies or becoming overly focused on how their body looks. 

The other factor in classifying what is considered a good or bad habit is how the habit affects us and the goals we’ve set for ourselves. Good habits enrich our lives and further us to our goals. Smoking cigarettes is considered a bad habit because smoking doesn’t enrich life; rather it negatively affects our health. The way we spend the money we make is another example. Spending money is necessary to live in our society. Many people have a goal of buying a home, so a common goal is to save money for a down payment. When the habit of spending starts to negatively affect our goals, it becomes classified as a bad habit.

Most people go through life with both good and bad habits. Those habits may change, depending on where you’re at in your life. Although habits are hard to change, they can be done. The point should be to have the good habits outweigh the bad. By making conscious decisions about which habits you would like to live with, you will ultimately enrich your life. Set goals for yourself. You can achieve your goals by putting your good habits to use.

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Figuring Out What Habits Are Working For You And Which Ones Aren’t  

The definition of a habit is a behavior that is repeated daily and that is done with little to no thinking involved. We all have habits. Classification of our habits ranges from good, healthy habits to bad habits that can be dangerous and hinder our lives. Most people would agree that good habits are the ones we strive for. But, how can we identify which habits we have and if they are working to further us or working against us? And how can we turn our not-so-good habits into great ones that will help us attain our goals?

One way to identify which habits you have is to audit your behaviors. If you take a few minutes per day for a week to jot down your activities, then you will be able to distinguish which habits you have. Once you understand the behaviors that you tend to repeat every day, you will be able to judge which habits are desirable for you and which may not be.

Desirable habits are those that positively impact your life and help you reach your personal goals. This may take some time and self-reflection. Think about what you want to achieve. An easy way to help organize your thoughts is to make a list of goals or what you want to change about yourself. Once you’ve done so, you can classify your habits into ones that will help you get to your goal or hinder you from doing so. For instance, many people would like to improve their overall health by losing a few pounds. If that is the goal you aim for, after auditing your habits, take a good look at how you can make some changes to your everyday life to help you get there. Maybe you notice that every day at 4:00 you get hungry and end up stopping on the way home from work at a drive-thru for fries and a drink. You can change that habit by planning ahead and packing a granola bar or some fruit to eat on the way home to tide you over instead. Or you may decide that if you wake up an hour earlier, you can go on a walk before work to burn some calories.

Figuring out which habits work positively for you and which ones don’t is the first step in bettering your life. A few changes to your usual routine can make a difference and get you closer to your goals.

Deciding What Bad Habit You Want To Break First

Identifying your habits is the first step towards gaining healthier habits that work for you, not against you. Once you have your habits identified, you can analyze which habits you'd like to keep and which ones you may want to rid yourself of. Most everyone has some sort of habit they’d like to change. How do we know which negative behavior we want to change first?

Bad habits range in severity. If any of your behaviors are detrimental to your health, start with that first. In some cases, you may need the help of a counselor to do so, if you cannot on your own. Take quitting smoking for example, if you notice that every day after lunch you want to smoke a cigarette, try replacing that desire with something else. Instead of reaching for the cigarette, chew a piece of gum or call a family member that you know supports your decision to quit. Even if you cut down on a few a day, you are closer to your goal.

Next, you should choose to break habits that hold you back from happiness. A pretty common example of a habit that will affect your happiness is negative self-talk. Oftentimes, people do this without even realizing it. Making a conscious effort to remain positive will greatly improve overall mood and happiness. Affirmations are positive sentences that you can repeat to yourself several times a day. This helps keep positivity on track and ultimately helps you reach your goals.

It’s important to not change too many habits at once. Start by picking one habit you want to change that you believe is detrimental to you moving forward toward your goal. Try making a few changes to that one bad habit that you've picked. Let’s say your goal is to get healthier physically by starting to go for a walk every morning. Start small, like a short walk around the neighborhood instead of expecting to start with a five-mile walk. Set small goals that will eventually lead you to your ultimate goal.

Finally, don’t be too hard on yourself. Everyone has habits they would like to change. The first step is to acknowledge the habits you want to change. Then, you will be able to move forward in achieving your goals. 

The Basics Of Breaking Bad Habits 

We know that everyone has habits. Some habits are considered “good” because they make a positive impact on your life. Other habits are considered “bad,” as the behavior doesn’t improve your life or get you closer to your goals. In many cases, bad habits can pose a negative effect on your life. Bad habits can hold us back from achieving what we really want. Changing your bad habits in an effort to enrich your life isn’t necessarily easy. As the old saying goes, “old habits die hard.” Although breaking a bad habit may be tough, it’s not impossible.

The first action to take in order to break a bad habit is habit recognition. You must realize the behaviors you repeat daily and decide whether they are helpful to you or if they create a barrier to your goals. Auditing your habits can be made easier by logging your behaviors for a week and then reflecting on which habits you want to change. Once you’ve identified a behavior that you would like to change, there are some strategies you can use to break your bad habit.

Let’s imagine that after logging your habits, you come to the conclusion that you feel that you drink too much coffee in the morning. You’ve decided you want to change that behavior. One strategy that may help you change your habit is to come up with a substitute for it. Many times, part of what drives our habits is physical. Like the physical feeling of holding a warm mug and drinking something soothing and hot in the morning. Try to mimic that physical sensation, but with something else. If you substitute your daily coffee with hot tea, for example, you can keep the physical feeling, while becoming healthier and achieving your goal of less coffee consumption.

Another strategy that can help you kick a bad habit is to get rid of as many triggers as possible. After identifying what your bad habit is, think about how you feel before that behavior- that’s the trigger. If the bad habit is biting your nails, for instance, you may feel stress or anxiety before you start the behavior. Stress would be the trigger. Find other ways to manage your feelings and behaviors when a specific trigger comes up.

Start small. Do not try to make a list of ten behaviors you want to change and try to change them all at once. That will set you up for failure. Instead, start by trying to slowly break one bad habit. Breaking your habit slowly will ensure a higher success rate. So, if you want to become more active, start with 15 minutes of activity, not by trying to run a 5k. Remember to forgive yourself and move forward if you revert to your bad habit. It’s never too late to try again.

Why It Takes So Long To Break Bad Habits 

Humans are creatures of habit. And if you’ve ever tried to break a bad habit you’ve had, you know it’s not an easy task. Habits are behaviors that have been repeated so often that they become almost like second nature. We no longer have to think about doing them. This is great if the behavior is a desirable one, such as eating healthy regularly. But, when the behavior is perceived as negative, that habit should be changed in order to achieve a positive outcome. Easier said than done, because habits are so ingrained in us, they actually affect your brain.

Habits are formed when a certain cue or trigger occurs, which in turn, enacts a behavior and then the brain receives a reward. And this happens so repeatedly, that the person no longer has to think about the behavior, it seems to occur automatically. Habits are hard to break because to do so, you’ll need to retrain your brain.  Retraining your brain is difficult, but it definitely can be done, it just takes some time. Some actions you can take to get started on breaking a bad habit are:

Changing your environment- If you’re able to change your surroundings, even slightly, you will reduce the number of triggers you experience. You can do that by taking a different route to work, going on a mini-vacation, or changing up your everyday routine. This will disrupt the habit that your brain is used to. With fewer triggers, less reaction to the trigger, and less reward to the brain from the behavior.

Reward yourself for good behaviors- As I said before, your brain is rewarded after a trigger induces a behavior. So, when you successfully avoid the behavior you want to break, reward yourself instead. Eventually, the brain will be retrained away from the habit you desire to break.

Get support- Surround yourself with like-minded people. If you are constantly with people who have the same bad habit like the one you want to break, it's most definitely going to be harder to quit. Even reaching out to a family member or friend by phone or text will help get your mind off of your habit and help remind you of your goals.

Be realistic- Don’t set yourself up for failure by expecting too much change, all at once. Start small and work up to your desired goal. Know that breaking a habit takes time, don’t expect instant change.

If you hope to break a bad habit and are serious about getting results, follow these steps. You will be on your way to positive change.

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Simple Hacks To Catch Yourself In A Bad Habit 

Nearly everyone has a habit that they would like to kick. Whether it’s drinking less caffeine, to stop biting fingernails, stop overeating or exercising more, the list goes on and on. One of the reasons we have bad habits is because the behavior often feels good or serves a purpose. So, the goal of breaking a bad habit is to retrain the brain into not using the behavior as a reward. First, you’ll need to identify the bad habit you want to break and why. Once you start on the path of trying to break your bad habit there are a few simple hacks that can be used to help you along the way.

Reminders are another little hack you can use. Reminders can be used in several ways. You can set an alarm on your phone that rings once or several times a day to help you keep focus. You can enlist the support of a friend or family member to help remind you of your goal. You can use handwritten reminders, such as post-it notes around the house. Some people prefer more discrete reminders, like putting a little mark on their hand, for example, and whenever they see it, they remember the goal they want to achieve. 

There are some physical hacks that can be used to break a habit as well. Techniques like tapping have been used with success. Tapping is the practice of tapping your fingertips on specific meridian points on your body. It’s generally used as a therapy technique to help with anxiety, fear, and achieving one’s goals. You can use tapping to help you break a bad habit. One way to do so is, when you feel the urge or the trigger to perform the unwanted behavior, you score your urge on a scale from 1-10. Then, then you start tapping. After you tap for 30 seconds, you score your urge again. In many cases, the urge score has decreased significantly. You can repeat this process until your urge has decreased enough that you are able to move on in that moment without performing the undesired behavior.

Another physical hack used to catch yourself in a bad habit and curb it, is the rubber band method. You can put a semi-loose rubber band around your wrist. When you get the urge to act on a bad habit, you pull the rubber band slightly and let it snap back on your wrist. This technique is not designed to hurt. Its purpose is to remind and distract away from unwanted behavior.

Breaking habits is not necessarily simple. But, these hacks will help you stay on course along the way, once you decide on your goal of breaking a specific bad habit.

Identifying Triggers For Bad Habits And Avoiding Them 

A trigger is defined as an event that kicks off the automatic urge to complete a habit. People might think of triggers as major life events. However, that’s not necessarily the case as it relates to habits. A trigger can be something so small, you don’t even recognize it. But, as small as they can be, identifying the triggers is an important part of changing your habits. Habits are said to form in what’s known as a habit loop. A habit loop is a neurological loop that consists of three parts; a trigger, a behavior, and a reward. If breaking a bad habit is your goal, you must first identify the triggers and ultimately try to avoid or negate them.

In order to identify what triggers your bad habits, you need to make a habit log. Write down all of your activities for a week including time of day and where you are during the activities. After completing the log for a week, you will need to analyze your habits. Next, decide what bad habit you’d like to change. Now that you understand what habits you have and what habits you want to change, you can begin to identify what triggers the habit.

Identifying the triggers requires a bit of self-reflection. Let’s imagine the habit you’d like to change is nail-biting. Think about where you were when you logged the times you bite your nails. Is there a commonality? A location could be the trigger, such as driving in the car. Also, think about how you were feeling directly before the behavior. For example, were you stressed because you were thinking about work? Most likely, you will be able to find commonalities that led you to the behavior- these are the triggers.

Now that you’ve identified the triggers, you’ll need to decide how to deal with them. Depending on the circumstances, you can either stop the trigger or you can change the behavior that the trigger induced. For instance, say the bad habit you want to break is the overuse of checking your phone. You realize you tend to check your phone a lot at night before bedtime. You could get rid of your phone, but that doesn’t seem reasonable. Substituting the behavior with something else or changing up your bedtime routine makes more sense, in this case. Changing up your routine might be something like leaving your phone in the kitchen instead of the bedside table overnight. Or you can buy a new book you’re interested in and decide to read instead of check emails and social media.

It’s said that triggers are the key to existing habits and in forming new ones. If breaking a bad habit is your goal, identifying the triggers is the first step.

How to Improve Your Side Hustle Marketing - Part Four

Improve Your Offers

What Are You Offering?

As a product seller and promoter, you need to know what you’re promoting and offering to your audience. The best way to do this is to map the offers that you have for your ideal customer’s entire buying journey. When you do this, you should know which offers you’re making during each stage, whether it’s when they gain awareness or if it’s when they’re ready to make a purchase or whether it’s after the purchasing. 

You’ll end up with a list of offers that you can track. You’ll want to create an inventory of every single offer you have, whether it’s free, an affiliate offer, or a paid offer that you created. An excellent way to do it is to create a spreadsheet arranged with each stage of the buying journey matched with your offers. Include links to the offer page, landing pages, and affiliate products so that it’s easy to share at any point you want to. 

Once you organize your offers, you can more easily notice where you have gaps in your offers. For example, are there some intermediate levels or beginning levels of products and information you can offer within the buying journey? Maybe you have a lot of lower-cost products that can be turned into a more lucrative membership website? Perhaps you’ll notice a gap in your higher-priced options. The best way to not only get ideas for more offers but to track, tweak, and improve the offers you have is to know what you have first. 

Even when you offer digital products, you should consider them to be part of your inventory. All businesses that have products to sell keep track of their inventory. Your information product business, content marketing business, or even service-based business should be treated the same so that you know what you’re offering to them when you’re offering it, why you’re offering it, and more. That information will help you improve your profit margins exponentially. 

Once you have your product inventory set up, now you can more easily monitor the results you’re getting from making offers. Can you improve the SEO for your sales pages? Can you create more blog content to teach your audience about the problems that they have that your solutions solve? You can when you know what’s happening, and the only way to know what’s happening is to get your inventory organized. The best way to do it is to organize it based on your ideal customer’s buying journey. 

When you get organized, you’ll be able to manage brand consistency, maximize your internal processes, save time and money, and be able to easily tell customers what you offer and how you can help them right now. By using the right systems, you’ll improve all your offers in every way possible. Without a plan, it’ll be a lot harder to be consistent. 

Audit Your Sales Pages

When you create a sales page, you must use all the tactics you can to ensure it provides the results you’re looking for. These ideas can help you stop leaks in your sales process. You can use the information to create a new sales page as well as to tweak existing ones to make them better. You can use this information for all your landing pages, not just specifically sales pages, to improve.

Audit These Sales Page Elements

  • Your Offer and Benefits – How does your offer differentiate your brand from the competition? Are there any specific emotions you’d like to elicit from site visitors to drive your prospects to buy? Are there any triggers at all that may lead your prospects to buy the offer? Does the offer match the intended audience where they are in their buying journey? Plus, what does the product really do for your buyers? They need to know what’s in it for them.


  • The Call to Action – Is your CTA visible enough? Is your headline compelling? What are the benefits, and are they included near your CTA to remind your audience? To better frame your CTAs, you’ll need to know the answer to “What do you want them to do next?” If there is an incongruency with the CTA and the audience, it can cause lower sales margins.


  • Trust Building and Social Proof – What do you have added to your sales page that tells your audience you’re trustworthy? You’ll need testimonials, a privacy policy, and a guarantee that builds trust in the buyer. If they don’t believe you, they’re not going to buy it.


  • Visual Elements – The way your sales page looks is essential too. Don’t try to reinvent the wheel here. Instead, you need to create sales and landing pages that are familiar to your audience. Who your audience is will inform you how far you can go with technology and the look. The navigation, the size of the buttons, the colors, and all that matter very much when it comes to sales pages.


  • Page Abandonment – Checking out how many people just get there and then leave the page either by abandoning the page entirely (bouncing) or by filling a shopping cart and leaving. Why and how your audience is leaving your sales page will inform the improvements you can make.


  • Subject Matter Continuity – The other thing to double-check is, does the marketing information you provide your audience on your blog, in advertisements, on social media, and so forth match the sales page you’re delivering to the audience? If there is a problem with subject matter continuity, it will confuse people who click through to the sales page. Make sure there is information continuity.


To ensure you get these elements of your sales pages right, you’ll want to know who your ideal customer is so that you know for sure the offers you’re making are just for them. Your audience needs to know the benefits of the offer and exactly why it’s going to solve their problems while also feeling trust enough to spend money or give away their personal information to you. Your sales pages can accomplish this if you take the time to know the audience and know your products well enough to explain them on your sales pages fully. 

Crafting And Testing Different Headlines

Every time you create a sales page, just like when you write a blog post or an email message, you must write a headline that will get clicks from your ideal audience. If you craft the headline wrong, you may get clicks from the wrong audience. The wrong people clicking through will not increase sales. Therefore, you need to ensure your headlines match the intent of your audience that you want to come to the sales page. 

The best way to fix your headlines is to test them. After considering your audience and who you want to see the sales page or landing page, after brainstorming at least 20 to 50 headlines for each sales page, choose three to five headlines for your sales page to test.

Essentially, you’ll have three to five different headlines, but the sales page will be exactly the same otherwise. Testing them at the same time is usually best, but you can also just do one at a time while tracking to see what works and what doesn’t work. 

When you write your headlines, throw out the lessons you learned in English class, and focus instead on marketing. The fact is only about two percent of those who read your headlines are going to click through, but you can improve it over time if you work toward it. 

  • Use Pronouns to Talk Directly to Your Audience – It’s okay to use words like “you” in your content and especially on your sales pages and in headlines. You want to talk directly to your audience just like I am doing right now when I mention you in this sentence.

  • Promise a Valid Solution to Their Pressing Problems – Your audience, as much as they may love you, only care about what’s in it for them. What problem will you solve with your solution? Tell them right in the headline. “Use This Method to Sleep Soundly Every Night.”

  • Give Your Customers Hope for a Better Future – Tell them the results of the solution you’re offering to them in the headline. “Lose 20 Pounds by Christmas” is straight forward and tells them their future will be better.

  • Tell Them How to Do something Better or Best – Studies show that when an audience sees words like “better” or “best,” they tend to click on the link more often. However, don’t trick them. Make sure your headline matches what you deliver to them.

  • Provide Evidence for Supporting Your Assumptions – If you can put any proof or stats in your headline that is always interesting to your audience.

  • Give Advice – When you give advice and are an expert, people often listen. “Why You Should Stop Doing This One Thing Now.” Insert the one thing you want your audience to stop.

  • Get Personal – Share your experience with your audience in the headline. “What I Learned About Weight Loss the Hard Way.”

  • Keep Your Headlines Simple – You only have so much space for your headlines to show up in search results appropriately. Keep your headlines to the right length. This will require that you keep it simple.

  • Be Very Specific – The more specific you can make your headlines, the better. Leave out words that you don’t need to advance the meaning of the headline.

  • Don’t Be Passive – When you are writing any type of content, it’s best to avoid passive voice. Instead of worrying about this as you write, use your editing software like Grammarly or Word to help you locate and eliminate passive voice.

  • Brainstorm Every Headline – When you create a sales page, a blog post, or anything that needs a headline, try writing at least 20 to 50 of them for each page. The reason you want to write so many is that it will take time to get the right one, and through brainstorming, you’ll find it.

Finally, consider using technology to help you create better and more effective headlines. One such headline analyzer is at Advanced Marketing Institute. (https://www.aminstitute.com/headline/

In the meantime, read many headlines and practice writing them. Test them using Google Analytics to ensure they work for your needs. 

Time To Play With Pricing 

One of the ways to improve sales is to test out different price points. Often, when someone is not making enough money for the effort that they’re putting in, it’s usually due to using a poor pricing method. Inaccurate or not very well-planned pricing is especially true for digital product creators. We are all familiar with the cost of goods when it comes to a physical product, but digital products have a cost too even though that cost goes down per product the more you sell.

Calculating Profit 

When you calculate profit, you’ll want to reduce your revenue by what you spent to get the product ready for sale and to market it and sell it. For example, you have expenses for writers, content buying, editing, graphic design, and so forth for every single product you make. Even if you do it all yourself, you have spent your valuable time, and that should be included. 

You can use online calculators (https://www.calculatorsoup.com/calculators/financial/selling-price-calculator.php) to help, but most of the time, pricing, especially for digital products, isn’t as precise and you can actually play with these numbers to test your audience to find out what they’re willing to pay. Set your prices too low, and you may lose sales because they think the product is cheap, set your price point too high, and you may price out your audience. 

Pricing Your Products 

when you price your digital products, you’ll want to consider several factors:

  • The Cost to Create the Product – Remember to figure in your time and not just the direct financial costs. Your time is worth something too.

  • The Price Point Your Audience Can Pay – How much extra money your audience has to spend on things that they don’t need or something that they do need if you sell a commodity is also an important thing to know to help you price your products.

  • The Value the Product Provides the Buyer – If your product can save your buyers a substantial amount of money or time, that can also inform the price point.

  • The Amount You Want to Earn – This is an essential factor that is often left out when pricing something. If you know you’re going to get about 50 orders of anything you promote, due to checking your stats, that is a good way to determine how much you need to charge to make a good profit.

Once you’ve set your price points, you can test out different methods of payment, such as allowing your customers to pay monthly, quarterly, or yearly or even offer a onetime lifetime payment depending on the type of products you are promoting. For example, some prolific information marketers sometimes sell keys that entitle the buyer to everything they ever produce now and, in the future, to raise money. Often, they sell these keys for more than a grand each and limit the sales to five to ten people out of an audience of thousands. Another way to find out what price most of your audience wants to pay is to offer a “pay your own price” sale. Then change the price to the average amount your audience paid. As you work on pricing, think outside the box a little and remember to put your customers first but don’t discount the worth to your customers of you making enough money to keep existing. After all, they need you and your solutions. 

Could You Add A Bonus To Improve Conversions?

If you need a way to boost sales for either affiliate products or your own products, one effective way is to add a bonus. Bonuses will improve conversions because people love getting things for nothing. You can include both unannounced and announced bonuses in your sales to improve conversions. Let’s explore how this will work.

Brainstorming Your Bonuses 

The first thing you need to do is look at the main product you’re promoting on the sales page so that you can identify any additional information that will make it easier for your customers to use the solution in the product. 

For example, can you create a checklist, organize a spreadsheet for them, or provide a better step by step help? Maybe you can provide a case study with the product that shows the story of someone who used this solution? Bonuses are simply little extras that aren’t needed to make the main product work, but that enhances what is already being offered or makes what is being offered easier to implement. 

Create Your Bonus Offers

Once you get some ideas about what you can create to help your customer with their purchase, you may not even have to create it yourself. For example, if you are selling an information product about making money blogging, you might want to give them a content marketing calendar spreadsheet or a Trello.com template to get them organized. Maybe you have a list of products that they can buy and use that helps them implement your solution that you can give them. As long as the bonus makes things easier, then it qualifies as a bonus.

Test with and Without Bonus 

Even after you create the bonus, try running your offer via ads or content marketing to find out which version your audience prefers. If you change nothing else, do you sell more with the bonus offer mentioned, or do you sell more without mentioning the bonus item? Each audience responds differently, and the only way to know is to test them.

Test Different Names 

When you run tests, try giving your bonus offers different names. Some names may attract more of your audience than others. The main thing is to get the name right so that it really tells your customer what they’re getting in the bonus. Brainstorm as many names as you can, choose the top three or so, and then test how it works out for your audience. 

Test Placement of The Bonus 

The other factor you want to test as you add bonuses to your offers is how you mention it. Some people prefer to mention it on the sales pages, and some like to refer to it only in the cart. It really does depend on your own audience and how they respond. Try different methods of bonus add-ons to find out what works for your audience. 

You’ll also want to figure out the best way to deliver your bonuses. If it’s your own product, it’s easy enough to add the bonus to the package, but if you’re using a bonus to encourage affiliate sales, it will depend on the system your product creator uses. Sometimes you may have to get creative with how you distribute the bonus for these products compared to your own. If you’re unsure about this, ask your product creator if you’re able to add a bonus to their system for ease of downloading from your customers, they may be able to accommodate you. 

Testing And Tracking Every Part Of Your Sales Page

The one thing you really need to know is that a sales page up and running is better than never having one up and running. Don’t allow the idea of testing and tracking every part of your sales page to deter you from getting sales pages up for each of your offers. Get them up, and then start working on improving them through testing and tracking. 

  • Headlines – For every sales page you create, try writing down at least 20 to 50 headlines so that you can perfect them. Out of the brainstorming session, choose three to five to test using multivariant or A/B testing.

  • Call to Action – The same thing needs to be said about your calls to action. You’ll want to test out three to five different CTAs to find out what will work best for your audience. The more time you spend brainstorming your CTAs, the better the ones that you test will be.

  • Video Versus No Video – Does your audience like video on your sales pages, or do they prefer it without? You don’t know if you don’t test. Try running two versions of your sales page that are identical except including a short video at the top of one and don’t include one on the other. Which sells more?

  • Graphics – The graphics you use are very important too. Which graphics, such as buy boxes, buttons, lines, and colors, does your audience react to more? Do they like a large buy button or a smaller one?

  • Buy Box Information – The forms you create and the buy box you insert into your sales page should be exactly what your audience needs to encourage them to buy. How much information can you get away with collecting at the time of sale? Do they prefer checkmarks, or do they prefer another method of adding to the cart?

  • Payment Methods – If you have access to more than one payment method such as Amazon.com, Paypal.com, Stripe.com, and others, you should include them all to find out which one your audience is more likely to use to pay you? You may be surprised that all your audience isn’t using PayPal.com.

  • Price Points – Test out higher price points, as well as pay your own price ideas, monthly payments, and so forth: the more pricing methods and points you can test, the better. The truth is that this is one time that offering as many methods as possible increases sales over just allowing one way.

  • Product Name – Test out different names for your main product too. It’s amazing how one word can make all the difference when it comes to your audience understanding the solution they’re going to purchase and feeling safe to do so.

  • Traffic Sources – Knowing where your traffic originated is fundamental because you can then do more to get more traffic if you know you’re deficient in some areas and doing better in others.

  • Views – How many people come to your page and view it compared to other times when you’re not promoting anything?

  • New Visitors Versus Return Visitors – How many of your visitors are returning versus how many are original? When you get a new visitor, what do they do differently than a returning visitor once they come to your landing page?

  • Bounce Rate – A critical value is the bounce rate; this is how many people don’t view the site but click through and then leave immediately. This can be reduced by matching up inconsistencies in copy and targeting.

  • Time on Page – How long your visitors are spending on the page is indicative of whether they’re consuming the information you’re providing to them.

  • Conversion Rate – Out of your visitors, how many make a purchase or download the freebie?

  • Conversion Value – How much is your average sale at checkout?

  • Abandonment – How many visitors read the page, and then abandon it without buying, or even put things in their cart and don’t finish the purchase?

  • Cost Per Conversion – How much does it cost you for each lead to convert to a customer and purchase or download something? This is a figure you need as it will inform your marketing budget.

Creating a sales page that makes sales requires that you know your audience, understand your products and solutions, and your costs. Then you simply need to set up testing and tracking so that you can tweak and improve over time. Get it up, try out different versions, and then tweak and repeat. Over time you’ll start producing more effective sales pages for each new product due to your testing and tracking. 

How to Improve Your Side Hustle Marketing - Part Three

Tighten Up Your Backend 

What Is The Backend Of Your Business? 

The backend of your business is just as important as the front end and, in fact, maybe more so. After all, the better you delight your customers, the higher your sales will be without having to chase down new customers. Not only that, turning your customers into brand advocates as you thrill and delight them will send your business into the next stratosphere. 

Your Backend is Out of Sight

The back end of your business consists of the things that are done out of sight from your customers. Functionality such as marketing and promotions, accounting and finance, human resources, technology, partnerships, and more all run without your customers really being aware of it. It’s all the stuff that keeps your business going. Your autoresponder, your payment methods, your landing page technology, and so forth all run behind the scenes and create a very powerful transformative experience. It’s also your marketing funnel and your plans for implementation.

It Cost More to Get a New Customer 

It costs a lot more money to attract new customers than it cost for you to start marketing to the customers you’ve already drawn. Because of this, using your back-end technology to set up autoresponders promoting the next product or new products is an excellent way to boost your income with less work and spending less money. 

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It’s Harder to Make the First Sale 

One of the reasons it costs more to get a new customer is that you have to guide them through the entire buying journey using content marketing to inform, educate, and engage with them over a long period of time. They say that it takes at least eight touchpoints for any business to transform a lead, to a prospect, and finally convert them into a customer. Once someone is a customer, they already have most of their protection mechanisms lowered and will be much more likely to take your offers fast.

Focus on Both

The truth is you need to focus on your front end and your back end. When a customer arrives at your sales page and buys your front-facing offer and gets on your list now, it’s up to you to focus on the back end, making repeat sales, making new offers, asking for and using feedback to improve your relationship build brand advocacy and increase the lifetime value of your customers. 

Now it’s time to think about what you can do to increase engagement, sales, and advocacy after you make the first sale. After your customers become customers, it’s time to work on retention, delight, and advocacy, and you can do all of that using your autoresponder along with some fantastic offers, whether your own products or affiliate products that you know they need. 

What Bump Offers & One Time Offers Can Do For Your Income

As you work on improving your back end, one way to do that is to add more bump offers (order bumps) and one-time offers. Not only will these types of offers help you build a longer-lasting relationship with your customers, but it will also improve your income exponentially. Most marketers selling information products, content, and so forth tend to make more money on the back end than they do on the initial sale. 

Want Fries with That?

You know how if you go to the hamburger joint, you’ll be offered other things to go with whatever you order. The reason they do this is that studies show making an additional offer right at the time of the sale is more likely to be answered in the affirmative, which will increase your overall price for every checkout. This type of offer is only made at the point of sale and not after the purchase has been finished. 

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Do You Fear Missing Out?
Another sales tactic that works is using human nature to encourage more sales. Marketers call this ‘FOMO’ which means, ‘The fear of missing out.’  Using your back-end technology as well as the products and services you already offer, you can always add an OTO to every single product you sell at the point of check out or right after they check out. By doing so, you’ll increase your check-out average sales, and of course, that means you’ll make even more money. 

Order Bumps or Bump Offers

One way to accomplish using your back end to boost sales is to set up order bumps for every single front-facing product you sell on a sales page. You can use the technology you use for downloading products and delivering them to make it automatic. 

You can set it up so that when your customer clicks a product they want to buy, adding it to their cart, the system pops up and recommends adding products to the cart that somehow relate to the product they ordered. For example, if you sell baking supplies and your customer orders flour, you can recommend additions like vanilla extract or baking soda. 

One Time Offers (OTO) 

This type of offer you’re likely familiar with. The way it works is that your customer orders something from you from a sales page that you marketed to them. Perhaps it’s an information product PDF download, and you have three checklists, spreadsheets, or cheat sheets that would help the buyer implement the information product easier, to offer them. 

You can use the shopping cart technology to either give them the option right there via a popup, or you can email them the offer after they’ve completed their purchase based on the investment. Make it time-limited and really do stick to offering it only one time for that original purchase. 

As you brainstorm ideas, remember to look for easy to create products. For example, you can easily create checklists, cheat sheets, and spreadsheets from private label rights content to add as a bump offer or an OTO. Likewise, the products you use for these offers can also be products you’ve created yourself. You can even make a total affiliate offer this way if you have the right technology. Figure out how you can do it with what you have right now. Experiment with adding easy PDF downloadable products that add value to your existing products and services as bump offers and as OTOs. Monitor your success to find out if it works for you to improve your income. 

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You Do Have A Follow-Up Autoresponder, Right?

When it comes to keeping customers happy, one of the best ways to do so is to stay in touch with them regularly. The best way to do that is via email. Email marketing is still the most effective form of marketing that has ever existed, with most marketers reporting more than $40 earnings on every dollar spent. 


One of the most useful technologies you have in your back end is your autoresponder. An autoresponder is your email marketing software. Autoresponders enable you to schedule follow up emails to send to your list members and customers based on how you segment the members of your list, which is based on their behavior. 


For every single product, service, and freebie that you offer, you need to send a follow-up email series that you load into your autoresponder to be delivered to the right people at the right time. When you set the email series up, it’ll be delivered the moment they pay for the product or download the freebie. This is how you will nurture your customer or list member to engage with you, join you on social media, buy from you again, and even become a brand advocate. It all depends on what you want to accomplish.


When someone buys or downloads something from you and is now on your email list, you need to immediately deliver a series of follow up messages to them in the form of several emails sent out about one per day. Base the series on the exact audience member that you want to nurture based on what they bought or downloaded.


Create a series of follow up email messages that:


  • Nurture the Leads You Get from Your Freebie

  • Nurture the Lead You Gained from a Random Website Visitor

  • Nurture the Leads Generated from a Specific Guest Post

  • Nurture the Customer Who Purchased Product A

  • Encourage Buyers of Product A to Convert to Buyers of Product B

  • Encourage Specific Members of Your List to Engage with You on A Social Platform

  • Send an Onboarding Sequence

  • Offer Supportive Information to Shopping Cart Abandons to Encourage Finishing Purchase

  • Create Follow Up Sequences for Everything

  • Create Renewal Sequences if Your Product is Renewable

  • Set Up Educational Sequences When You Want to Teach Something New


To make any email sequence truly perform at its best, you must differentiate between transactional follow-up messages and the rest of the messages. Transactional messages are sent directly after the customer buys from you, or the lead downloads a freebie and gets added to your email list. These are the messages that are most likely to be opened because your customer needs the information so they can access their purchase or the freebie they wanted. 


Make the most of the transactional emails you send because you can use it to explain how to get their purchase, but you can also tell them what to expect from you regarding email messages. Make it worth their while to want to open them by telling them about the unannounced offers you send in email, the educational benefit of opening your emails, and more. Set them up from the first email for success, and you won’t regret it.  You only need about 7 to 12 follow up messages in each sequence that you create, but it will make all the difference. Your systems and processes will make sales for you and transform your audience into brand advocates in a hands-off way once you set it up. Nothing could be better than that. 


Not Everything In Your Backend Has To Be Your Own Products 


One thing is clear about selling information products and other types of content as a business – not only can no one get enough; you can never have enough products or services to satisfy everyone. After all, you’re just one person (or two at the most if you work with partners). 


When it comes to filling up your back end with upsells, one time offers, order bumps, and so forth, one thing that will help you is to realize that you don’t have to use only your own products you can promote someone else’s product as an affiliate. 


While it’s great for you to have more products to sell, adding other people’s products to your product catalog is very lucrative too. In fact, some people never create their own products. They only promote other people. 


What Is an Affiliate?


An affiliate is a salesperson for a brand or product. They earn commission on each sale that they make and often work as an affiliate for a variety of brands and products. When you are an affiliate marketer, you will search for and locate products and services that your ideal audience will love to use. You will tell them about it when they make a purchase. You get a small percentage of sales. The commission that you earn can range from as little as a few percent to even 100 percent. 


Find the Right Affiliate Products to Promote


The biggest job you have as an affiliate marketer is to find the right products that your audience needs to promote. You’ll want to consider how much commission you receive for each sale, what type of customer care the creator offers buyers and other information that ensures you that your customers will be well cared for, after all, once you send them to someone else they become that person’s customer too. 


Try the Products First


With few exceptions, you should buy and try the product before you recommend it to someone else. You will discover a lot more about the product creator by doing it this way. You’ll see how their check out process works; you’ll know what the product looks like when you download it. You’ll see the nitty-gritty details that only a buyer will understand. This means it’ll be easier to create bonus offers and also to know where this product fits in with your buyers and your business. 


Be Creative About Promoting Affiliate Offers


When you do use affiliate products to promote to your customers and list members on the back end, be creative about how you promote these products. You can work an affiliate offer into a one-time offer, a bump offer, an upsell, an add-on, and a bonus offer depending on your relationship with the creator as well as the technology you employ. Sometimes the easiest way to offer the product is via an email marketing sequence or via a transactional email or download page. Adding affiliate products as part of any follow-up sequence is also a no-brainer. 


By finding well-made products to promote that other people created and that you will earn a commission from is honestly the best of both worlds. You can fill in the gaps of information you offer with affiliate offers and then create more products that sort of build off each other, whether they’re someone else’s products or yours. 

How to Improve Your Side Hustle Marketing - Part Two

As you set up more entry points for your funnel and start building your list, you’ll need to monitor a few different metrics to ensure that what you’re doing works, as well as to find ways to improve. Two parameters to look for when it comes to your email list are open email rates and email link click-through rates

An open means that your list member opened the email to consume the content. A click-through means that the list member not only opened the email and read it but also clicked a link that you provided to them. 

To monitor open rates and click-through rates, you’ll need to check your autoresponder directions, but more than likely, you can find this information within the dashboard or back office of your system.

One thing to note about click-through rates is that you need to allow the autoresponder system to insert tracking on your links so that you can track that option. This is usually automatic simply by checking a box permitting them to track your links. You don’t have to do anything special to monitor open email rates as that knowledge is already available to you through your autoresponder dashboard or back-office, depending on your system.  

Know the Industry Averages 

Do some research on your industry to find out what the open rates and click-through rates are typically for this type of product or service. You can also look at your autoresponder service’s benchmark information to find out how your numbers match up to what they say is the average. You want to shoot for average at least or above-average results. 

Know Your Numbers 

Regardless of what the industry averages are, you need to know your own numbers for open rates and click-through rates. You can gather that information by using your autoresponder dashboard. Make sure you implement link tracking in your email messages for the best results. Each system works slightly differently, so always look for the directions. 

Learn Tips and Tricks to Improve

Your autoresponder likely gives you tips to improve your email marketing. They want you to succeed. Go through the training they provide and use some of the information to improve your open rates and click-through rates. Focus on subject lines, segmenting your audience correctly, and including the right calls to action for the person who is consuming the email message. 

Monitor Stats Regularly 

Set up a schedule to monitor these metrics at a minimum of monthly but also before, during, and after any marketing campaigns or launches. When you notice an opportunity to improve your results, take the time to implement them. Don’t skip doing the essential things because every single tweak you make will add up.

Monitor, Improve, Repeat

As you move along in your marketing campaigns, building your funnel, and working on pleasing your ideal customer, you’ll want to use the information you learn from monitoring these metrics to do a better job targeting your ideal audience based on their intent for wanting the information you’re providing. It’s a work in progress and will not be perfect ever because everything keeps changing. Your job is to monitor, tweak, improve, and repeat. 

he more you focus on what’s important regarding your metrics, the more you’ll be able to reach and please your ideal customer. 

Ask Your Readers What They Want To Hear About (Or Need Help With) 

t’s probably becoming clear to you that to help your audience, you need to create products, information, and content that they want to use and to hear about or information that solves their problems. Anytime you need inspiration for content or product development, the best thing to do is ask your readers. 

To find out what your audience wants, you’ll have to ask them. Here are four ways to ask your audience what they want.

Send Out a Survey via Email 

Make it a habit to automatically survey anyone who comes to your list. You’ll need different surveys based on their entry point because a survey to someone who bought product A will be different from someone who purchased product D or who joined your email list due to downloading a freebie or joined due to a blog post they read. 

Host a Q & A Webinar or Live Event 

If you do have a good following hosting a live event online is a fabulous way to create buzz, spread brand awareness, build your email list, and more. But you can also use this format to engage with your readers to find out what they really want and need from you. Promote your webinar by running retargeting or remarketing ads on Facebook or other social media providers and announce it via email and on your website to get more people to participate. 

Ask for Their Questions on Social Media 

You can also simply ask your audience to submit their questions to you on your most active social media platforms. For example, ask your readers to submit questions to you on Instagram, Facebook, or “below” in your YouTube videos. Collect the questions and answer them one at a time to create more content but also let their questions guide your product creation too. You may notice gaps in education or a need you didn’t notice before by allowing and encouraging them to ask more questions. 

Call Your Customers

This may make you nervous, but giving your customers a quick call no matter how much or little they spent can garner a lot of information that you can use to develop more products as well as content for marketing and educational purposes. You can set this up by offering a free 15 discovery call to your site visitors, but you can also simply give your customers a quick phone call to say thanks. You may be shocked at what you can learn with this one simple method. 

When you ask your audience, sometimes you’ll receive information from them that is not useful; that’s okay. Not everyone is really your ideal audience, even if they’re on your email list. However, most of the time when you proactively engage with your audience and ask questions, while actually listening to them, you will gain insight into your ideal audience which is going to inform your next products, the content you create to market those products, and how you engage with them. 

Calculating What Your Subscribers Are Worth 

You may feel as if you’re in the dark sometimes when you have an online business that relies on email and content marketing to get the word out about your products and services. However, the truth is, you have even more power over your marketing and product creation than ever before because you can calculate what your subscribers are worth on average, which is going to inform the marketing methods you deploy as well as how much you spend developing the products. 

Knowing your email subscriber value is a critical piece of knowledge that can help you make smart decisions.

To figure out how much your subscribers are worth you’ll need to gather the following information:

How Many Subscribers Do You Have? 

Before you count your entire list, make sure you clean up your email list first. If you have people on that list who have not opened your emails for the last 120 days, don’t count them. Only count your active average opens as your list number. You may have 100K people on your list, but if only 10K regularly open the messages, then you should only count the 10K. 

Know Your Revenue Numbers for the Last Period 

This can be tricky if you’ve not been in business very long. The best figure to use is the last year or an average of the years you’ve been in business. These numbers are only estimating, but they will help you make better decisions about your expenses, nonetheless. So, if due to emails you sent out, you made $50,000 during the period in question write that down. Don’t count sales that happened using other methods, only due to an email you sent.

Then You Divide

Now that you have your numbers determined, you can figure out about what your subscribers are worth. 

The formula is: Revenue During the Period Divided by The Number of Subscribers. 

For example, let’s say that you have a list of 20,000 subscribers (after cleaning the list), and you earned $50,000 during the period you’ve chosen. Now you just plug in the numbers to the right place. $50,000/20,000 subscribers equal $2.50 dollars value per subscriber. That means every single subscriber you earn is worth about $2.50 each period. So, if your revenues were from the last 120 days, you can potentially make that every 120 days, but if it was based on a year or an average of years, consider it potential annual earnings.  

This information will help you make better choices when it comes to cash flow predictions, determining how much you can spend to get a new customer, how much you can afford to market, and more. Knowing your subscriber value will inform your product creation budget as well. Plus, you can use that number to invest in raising that number. Maybe you need to sell more products, or charge a higher rate, or send out more offers. Either way, you’ll have a lot more information to help you improve your email marketing campaigns. 


How to Improve Your Side Hustle Marketing - Part One

How Small Tweaks Can Lead To Big Profit 

When it comes to marketing your digital business online, whether you sell services or products, you can fine-tune your marketing so that you get more done with less. You can automate some of your work, outsource other work while optimizing whatever you do to work the best it can. 

Improving your SEO, crafting compelling headlines, understanding how your marketing funnel and product funnel work, and setting up automation will make a lot of difference in your profitability as well as your feelings about your business.

After all, you’re probably like most of us. You’re in business to gain more time-freedom so that you can have more balance in your life. You want to raise your kids, build a home, and have fun too – all without worrying about money all the time. Thankfully, you really can do that with the right online business today. What’s more, is you do not have to reinvent the wheel. You can do what works for thousands of others and get amazing results. 

In this blog series on improving your side hustle marketing, you’re going to learn how to make small changes that add up to significant results. You learn how to fine-tune your funnels, tighten up your backend, improve all your offers (and come up with more), plus learn how to do all this by setting it up once and earning again and again from the effort. 

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Anything you want to accomplish in life starts with one small step. It might be to drink a green smoothy each morning, it might be to walk for 20 minutes a day on your treadmill, or it might be to load a series of emails into an autoresponder so that it delivers to anyone who signs up based on their behavior. Whatever you do, it’s going to build one thing on top of the other and lead to more success.

One small change will ensure that you are rewarded, but a series of small changes will explode your business exponentially. But you do have to do something. Passive income isn’t automatic until you set it up. As you go through this challenge, take advantage of learning how to do this from someone who already has done it. Implement the ideas, then track and measure your success. Success is truly about doing the small things that lead to bigger things. Break up your tasks into small chunks so that you can get it done in a short period. You don’t have to do all of this in 30 days. However, you should at least schedule the idea into your calendar so that it will happen. You do what you make time for, and if you make time for the ideas in this challenge, you will be successful. 

Let me know how it goes for you. I want to know what works, what doesn’t work, and what you’d add once you learn. Let’s get started!

What’s A Funnel And Map Out What You Already Have 

Even if you haven’t purposely created a funnel, you may already have one. However, if you haven’t planned it, you may have serious gaps which will cause you to lose money. 

What is a Funnel?

A funnel is simply a representation of how you attract a lead, turn them into a prospect, and finally, a customer. It’s a process of gaining awareness, enticing them to sign up for your lists, and then nurturing the relationship so that they become lifelong customers. The reason we use a funnel to represent this is that it starts out wide at the top and gets smaller at the bottom, demonstrating visually the amount of content and information you’ll need to provide to get to the next level. There are many ways you can set this up, but most of them follow the same trajectory. The entire point of the funnel is to provide a process to acquire leads, teach the leads about you and your solutions, and eventually sell your product. 

Funnel Example

You can set up funnels for almost any goal you’ve set for yourself and your business. But the best way for you to understand what a funnel looks like is to think of the image of a funnel, with the widest part at the top and the narrowest at the bottom. The idea is that you must do a lot more to attract people and to get awareness than you do to encourage advocacy after the conversion.

  • Awareness – At the top and widest part of the funnel is where you will plan how to attract, inform, and educate people who are basically strangers about your brand and solutions. You can use search engine optimization, blogging, social media, and other methods to accomplish this part of the funnel.

  • Consideration – At this point, you’ve found some leads and how you need to qualify them with your calls to action, landing pages, personalization, and nurturing. At this point, you may want to provide white pages, comparison charts, and other information that helps them choose between you and your competition.

  • Conversion – Once you’ve got someone to answer your CTA, that is considered a conversion. It may be that someone downloaded a freebie, or it may be that they become a paying customer, it depends on your conversion goal. The truth is, when you nurture your leads, you’ll get far more sales than if you don’t set up a plan.

  • Loyalty and Advocacy – After the conversion is when the real job to please, excite, and motivate your audience comes into play. Those who have converted should be segmented into the type of conversion they made, whether it was to download a freebie (lead) or it was to buy something from you (customer). Once this happens, you can work on making them feel loyal to your brand, so they’ll keep buying but also so that they become brand advocates and help you make more sales.

A funnel is essentially a way to show the process of attracting your target audience, proving to them that you are offering a valuable solution for their problems, and then converting them to buy from you. Additionally, the funnel will help you delight your customers after conversion if you take the time to map out what you have, fill in, and fix the holes in your funnel. Match the products, content, and information you already have to the categories above. 

Finding And Fixing The Holes In Your Funnel 

Once you realize the importance of a funnel and map out what you already have, you can start to fix any holes you have in your funnel. A hole in your funnel will cause you to lose list members, lose sales, and can even cause you to send the wrong messages to the wrong audience at the wrong time. 

Mapping out your funnel and developing a plan of action based on your funnel will make a massive difference in your success. Once you do this process, you’ll know what you need to plug the leaks and improve your process and system.

Mapping your funnel is all about noting your traffic sources, stages of your funnel, entry points, customer touchpoints, landing pages, and much more. As you go through this process, it’ll become a lot clearer. 

  • Develop Customer Personas Based on the Buying Journey – You should have a customer persona or client avatar for each type of audience member you want to attract. Base it on their intent at the time, which is determined by their place in the buying journey.

  • Create a List of All Your Products and Services – All your products and services should have their own individual landing pages. Every landing page you have is known as a potential customer entry point or touchpoint. Create a spreadsheet that allows you to quickly grab the links for each of your product or service landing pages—note who the product or service is meant for and the problems it solves.

  • Create a List of All Your Freebies and Lead Magnets – You will also have several freebies or lead magnets. These also need their own landing pages, which qualifies them as entry points or customer touchpoints too. Note who each of these freebies is meant for, the problems they solve, and the goal you had for creating it.

  • Create a List of All Your Content Marketing Materials – Match the content you’ve created to the various categories above. Note what stage in the funnel the content is meant for and where it’s being used, such as email nurturing, blog posts, guest posts, email sequences, social media memes, and posts, or other types of content. Within the spreadsheet, add links to the content if it’s public-facing. If it’s an email autoresponder series or other content that is not public-facing, link to it in your file storage system so you can find the content for easily updating or sharing when needed.

  • Use Tools to Create and Visualize Your Funnel – It’s always easier to map your funnel with a visual aid. Funnels really do need a visual mechanism to make it more clear in your mind. Thankfully, you can use software like Canva.com, or you can use software like Mindmeister.com to help you draw it out visually.

Once you have this information collected, you’ll be able to ensure that all your links work, that the content you’re using to market fits the situation, and visualize any missing components needed within your funnel to meet your goals. 

Branching Out - How Can You Reach More People And Get Them Into Your Funnel 

Once you’ve mapped your funnel, you should now know exactly how many entry points or customer touchpoints you offer. By mapping each of those touchpoints to the exact ideal customer you want to attract, you can start to notice where you can create even more entry points for your customers. Here are a few ideas for creating more entry points. Remember, an entry point is a way of attracting leads and turning them into prospects or customers. 

For example, if you publish a blog post meant for creating awareness. Within that blog post, you offer a PDF download in exchange for an email address to a website visitor who is a stranger to you, you’ve turned that lead into a prospect that you can nurture via email, social media, and other methods by merely getting them to sign up for your email list even though they’ve never paid for anything you’ve recommended.  

Likewise, the stranger may have come to the blog post, and then decided to click through to your paid product offer and purchase it. Now they’re a customer. Both are valid entry points into your funnel, but they’ll be treated differently based on how they entered your funnel. 

The prospect will be nurtured and encouraged to buy a product or use a service depending on the entry point they used. At the same time, the customer will be welcomed and nurtured to encourage brand loyalty and advocacy, also based on the product they purchased, but will also be encouraged to buy more products and tell their friends about you. 

Creating more entry points to your funnel will result in higher sales and more customer satisfaction. Add these entry points to your funnel to create more opportunities for your audience to get in your funnel. 

  • In-Content PDF Downloads – This is a great way to add an entry point to your funnel almost any place that you publish content, whether it’s a blog post, a syndicated article, a guest post, or a private email. An in-content download that requires an email address to download can be a simple eBook, report, article, chart, whitepaper, or other downloadable type of content that solves a problem and tickles their curiosity.

  • Lead Magnets – You’re likely familiar with the handy freebie that is designed to transform your site visitor into a member of your email list. You can promote this type of freebie through a landing page, but also add it as a downloadable link within the content.

  • Entry-Level Low-Cost Products – Some people don’t consider paid products to be useful as list builders, but they really are. A low-cost product can make a big difference to some types of buyers. Some people trust low-cost products more than freebies. These can be offered via a landing page right on a blog post that explains the problem.

  • Gated Content and Information – Anytime you add content that requires an email address to consume it, that is “gated content.” The types of information you can gate is literally any content you create if you choose. You can offer a sneak peek then require every person who wants to consume your content to sign in free. Conversely, you can select some content for the gate and leave some open.

  • Sales Pages – A sales page is used to sell a visitor on a product or service. Usually, the sales page assumes that the visitor is a stranger and works toward educating and persuading the visitor to buy the item recommended. Every product you create needs a sales page. This type of page usually includes long-form copy and tons of information.

  • Landing Pages – These types of pages can promote a product, a freebie, a service, or just give guidance to the visitor about the website they’re visiting and help send them in the right direction, but it also always offers a way to sign up for the newsletter either through a freebie download or simply by promoting how to find out more. You should create a new landing page, for example, for every single place you guest post or publish content so that the visitors from that place feel welcomed and heard.

  • Squeeze Page – This is sort of like a sales page, but it’s concise and assumes that the person going to the page already understands why they’re going to it. It’s short and to the point and only contains information about the offer toward the prospects who visit the page.

  • Opt-in Page – Every single page that we’ve mentioned here is an opt-in page. Whether it’s a sales page, webinar signs up, or other, it’s considered an opt-in page if it has a way to “opt-in” for information, services, products, or solutions.

As you create more entry points into your funnel, placement will make a big difference too. You’ll want entry points on your sidebar, in headers of posts, at the end of posts, within posts, on triggered pop ups or pop unders, and more. The form of the entry point or opt-in page will be determined by the audience you’re targeting and where they came from to find you. If you ensure that each entry point is offered at the right place within the buying journey based on the goals you’ve set, you’ll be successful. 

How to Break the Cycle of Negative Thinking

Negative thinking is a habit. All habits, good and bad, can be made or broken in about twenty-one days. Consistently taking the right steps can break a bad habit or create a new one. When it comes to negative thinking, it can be hard to break the habit if it’s been your go-to most of your life. Like any bad habit, it will feel awkward to act differently in the beginning, but over time the new normal will become second nature.

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Breaking the cycle of negative thinking doesn’t require an excessive number of steps. You can focus on three steps over and over again and get positive results. The simple steps are 

  1. Capture the thought

  2. Challenge the thought

  3. Replace the thought

Step 1. Capture negative thoughts- Self-awareness is key to change negative thinking. Becoming aware of the exact thoughts that start running through your mind is the first step to changing them. For example, if you tend to say “that was stupid of me” or “I’m an idiot” when you blunder or make a mistake, you are labelling yourself stupid or idiotic which is extremely negative. No one can hurt our esteem better than we can. Capture that thought and recognize its toxicity. Acknowledge that you are thinking something negative.

Step 2. Challenge the thought- Once you catch yourself in the act of thinking something negative, it’s time to challenge the thought. Speak to yourself in a healthy way, the way you might a best friend or colleague. Offer a kinder gentler thought instead. If you find that you might speak the same way to a friend or colleague, that’s an indicator that you may need some professional help overcoming a negative mindset. Assuming you have more compassion for others than you may for yourself, challenging the thought should be easier.

Ask yourself if you truly are stupid or an idiot? Likely not. Likely you realize you’ve made a mistake or perhaps even were foolish or careless. Instead of blame consider this misstep an opportunity to learn. 


Step 3. Replace the thought-
Once you’ve identified the thought and held it captive and challenged it, it’s time to replace it. Retrain your brain to think new thoughts that are not abrasive. Instead of saying in your mind “that was stupid of me” consider saying “I wish I would have done that differently.” Instead of thinking “I’m an idiot” try “Oh boy, I don’t want to do that again!” Simply rephrasing the reaction can help create a more positive way of handling a blunder. Instead of shame and condemnation there’s room for recovery from a mistake and possibly some humor.

Do these steps each time you find yourself thinking something negative about yourself. Having compassion and kindness for yourself can allow you to be human and make mistakes while improving and living a more positive life.

The Difference Between "Strength" and "Passion"

When it comes to strengths, they aren’t the same as passions. Strengths are attributes that each of us has that come easily and may set us apart or give us an advantage. Passion is a focus of energy into an activity that goes well beyond what is usually required. Strengths pertain more to abilities while passions are associated with interests.

You Can Have Strengths that aren’t Passions

You can have abilities and strengths that aren’t passions. You may be extremely organized but have no passion for organization. For some, being organized is simply utilitarian. You can also find the chemistry of cooking very easy but prefer to get take-out. Every tall person doesn’t want to play basketball and so on.

You Can Have Passions that don’t Include your Strengths

Sometimes our passions don’t include our strengths. We may be passionate about dance but have two left feet. We could be intrigued and love art but have no ability to draw. Passions don’t require perfection as much as they require interest. Sometimes our strengths develop when we pursue our passions out of the exposure that comes from engaging in a passion project. You may be able to learn to draw as you dive deeper into your love for art.    

Sometimes Passions and Strengths Collide

Sometimes we breath the rare air where our passions, talents, and strengths combine. This is the zone of genius we learned about earlier in this series. Under these circumstances our passions jive with our skill sets and we can wonderfully, effortlessly, and seamlessly create or engage in the things we are passionate about.

Pursue Passions and Strengths Equally

Even though passions and strengths are not the same, they deserve to be pursued and celebrated equally. Considering what strengths you have and choosing to maximize them and play them to your advantage is smart, but it’s equally important to pursue your passions whether they encompass all of your strengths or not. 

Your strengths and your passions add to your personal enjoyment in life and your self-esteem. Doing things that come easily or building a life and career around things you do well… and are passionate about, is ideal. This is a true form of working smarter, not harder. In the end, if you focus on doing things you love, whether you are great at them or not, you’ll increase your overall satisfaction in life reducing depression, anxiety, and increasing your sense of personal satisfaction.

Strategies for Boosting Your Career

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When people hear the term strengths, they usually think of work and career.  We are conditioned to view our strengths through the lens of our careers. We use our strengths to highlight our abilities when we compete in the job market in order to outshine other applicants. We rely on performance reviews to record our efficiency and the ways we stand out hoping to boost our careers and get a promotion.

Every profession requires a certain level of expertise gained through direct knowledge, experience, and training. Some things can be taught regardless of talent. Anyone can be competent at their job but not everyone has that certain something that sets them apart. 

Human resources and management staff appreciate employees who have certain strengths that make them- 

·       Easier to manage

·       Less risk for termination

·       More likely to advance

While having a great attitude, the willingness to learn, and team-centered focus are all great strengths, there are three strengths that can amplify your presence at work in a very positive way. Here are the ABC’s of superior strengths on the job.

Accountability

Boundaries

Communication skills

These strengths can catapult your career into the next level because they are key strengths that managers covet.

Accountability- Being accountable for your work, behavior, and attitude are admirable strengths. Accountability is the ownership of the good and the bad going on. No one is perfect all the time. Being accountable helps you stay focused and make better decisions. Staff who hold themselves accountable are easy to manage and tend to advance into higher paying positions.

Boundaries- One of the hot ticket issues in employee management these days centers on boundaries. Whether it’s boundaries between staff or boundaries between staff and the public, a lot of time and energy is spent managing poor boundaries. Staff who can manage their own boundaries tend to shine. Staff who are self-aware and understand healthy relationships and how to manage them need less interventions making them assets that stand out.

Communication skills- All forms of communication matter. Mastery of written, oral, and non-verbal communication skills are a strength worth having. Being able to communicate well is important but knowing what and how to communicate is as important. Some employees communicate too much and entirely the wrong way or there isn’t enough communication causing another set of problems. Having excellent communication skills makes you dependable and an asset your employer can rely on.

Getting ahead at work is easier when you stand out. Developing these three strengths will surely help you shine. 

How to Start a Side Hustle with Your Strengths

Your strengths could be earning you money! If you have a strength that has value in the marketplace, a side hustle could bring in extra income or become a full-time gig. Your creativity and ingenuity may be the answer to someone else’s dilemma. 

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Many times, the strengths we have translate to goods and services that people are looking for. Whether it’s creating items to sell or offering a direct service, there are plenty of ways to make money and capitalize on strengths.

Some of the easiest ways to earn on the side are to-

·       Create

·       Teach

·       Support

Create for a side hustle that earns extra cash- Creators have an easier time than ever bringing their goods to market. From setting up an Etsy shop to setting up a spot at a farmer’s market, there are lots of ways to create and sell products. Using social media as a free or inexpensive marketing tool can increase traffic to your ‘store’ and make it simple to attract customers and make income while you sleep.

Teach others for a side hustle that brings in more dough- If you’ve got skills, it’s time to share them with the world. Creating tutorials or live tutoring is an excellent way to earn more income. There are many ways to create courses that sell. Online course memberships are becoming very popular and it’s possible to create a class that sells over and over again. You can create printable tutorials or offer content on a platform like YouTube that leads to one-on-one teaching experiences.

Cash in on supportive services- Providing direct support is a great way to showcase your strengths and generate some cash. From tech services, to project management, there are unlimited ways to use your expertise and strength to close gaps for people who need support. You can easily set up an account on a platform like Fiverr and start making money right away. If you are more ambitious, you can launch a website that showcases a variety of services people can count on you to provide. 

It doesn’t matter what your strength is, there’s a side hustle waiting to happen. Making money doing things that come easily is rewarding and may make you wonder why you aren’t doing it full time. Side hustles are a great way to augment your main source of income, but they are also a great way to test the water and see if you have a business worth growing into full time.   

9 New Ways to Practice Random Acts of Kindnes

Kindness isn't trendy. It isn't a hot button topic. It doesn't get as much press as happiness, passion, or determination. We think about it, but it's not something we strive to acquire. That is a pity because kindness doesn't just help the people around us; it helps us too. It is the proverbial no-brainer.

If you are interested in simple ways to invite kindness in your life, consider these nine random acts of kindness.

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1.    Give Someone A Genuine Compliment

This is a great habit to get into in general. Simply hand out more genuine compliments. This will boost your mood and might make someone else's day. It might feel awkward, to begin with, but it will become second nature eventually.

2.    Buy the Person Behind You a Coffee

If you have the means, next time you are in the Drive-Thru, pay for the people behind you as well. This random act has a way of being passed on, or at the very least, talked about and shared.

3.    Tell A Boss About a Good Employee

We live in a society where people seem all too willing to scream at retail workers. Instead of complaining about a bad job, why don't we mention good service more?  Please make an effort to let a manager know when one of their staff does a great job.

 

4.    Find a Charity You Believe In

If you have the means to make a charitable donation, your money will go a long way for someone less fortunate. The best way to connect with a charity is to do your research and find something that truly speaks to you.

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5.    Volunteer Somewhere

If you don't have extra money, do you have an extra hour? Volunteering your time can be just as effective as a charitable donation. Not only are you helping people in need, but you are also getting social interaction. You might even learn something new or meet someone interesting.

 

6.    Help Someone Who Needs It

Is there someone in your life who needs a little help? Go ahead and offer them a hand. Reach out with a call or a text and ask if they need anything. Sometimes, that gesture alone makes a world of difference to somebody.

 

7.    Offer to Help People Who Seem Lost

You ever see people while you are out who seem lost? Maybe they are looking at a map or their phone, pointing in different directions. Ask them if they need help finding something. Often people will be too shy to ask for help on their own.

 

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8.    Offer Workers a Drink

If you have some people working in your neighborhood, or even working at your place, offer them a drink. This is especially important on really hot days. You could play the hero with a well-timed delivery of ice-cold water.

 

9.    Leave Positive Comments on Social Media

Social media can be a real cesspool. Everyone is trying to get a quick laugh by taking someone down. Other people post negative reviews of everything, Take a week, and only leave positive social media comments. See how you feel after that week. I bet you keep doing it!

How to Stick to Your Beliefs - Even When it's REALLY Hard

We all have beliefs or perceived truths that we hold dear to us. These truths shape our perceptions or our view of the world and make us who we are. They guide us in decision making, interactions, and determine our way of life. However, beliefs can be either true or false, good or bad, and positive or negative. False beliefs, for example, are those perceived truths that are drawn from a misinterpretation or misunderstanding of life events or phenomena. In some instances, our beliefs change as we mingle with people of different views and as we experience new or different things in life.

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Our focus, for now, will be on sticking to our beliefs even when it is hard. Needless to say, this applies to those who hold good and/or positive beliefs. Beliefs can be deemed good if they cause us, above everything else, to value others and, they allow us to find our purpose and live according to it. Positive beliefs are those beliefs that empower us and make us feel good about ourselves without having to esteem ourselves of better value than others. The emphasis on the different types of beliefs is based on the fact that sometimes our beliefs can cause us to do unimaginable things to ourselves or others, and this indicates a need to reconsider our way of life. Cliff Young’s story is a good example of how sticking to beliefs impacts our lives and sometimes, the lives of others too.

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In 1983, Cliff Young who was 61 years old at the time, joined the Sydney to Melbourne race snakes covering a distance of almost 550 miles and takes about a week to finish. To everyone’s shock, this old man with little competitive experience wore overalls and work boots to an event where he was to compete fit runners in their prime. Many thought he wouldn’t last and some, fearing for his health, called for him to be banned from partaking. But he had other plans, he believed with his heart and mind that he could run and complete the race. He didn’t have any self-limiting beliefs. When the race started, nobody was surprised to see Cliff immediately falling behind. However, halfway through the first day, Cliff overtook all the season runners and took the lead. Instead of stopping to sleep for the night, cliff continued to run while the other runners slept. When everyone woke up the following morning, Cliff had built an incredible lead. He set history by winning the race with a 10-hour margin!

The first lesson we can pick from Cliff’s story is that in some cases, we will face opposition and discouragement from people who may think that our dreams are impossible to achieve. He chose to stick to his belief that his background and strategy were enough to help him finish the race. What made him achieve the unexpected was that everyone doubted him and consequently, did not see his victory coming. Had they paid attention to him and expected him to do much, they would have tried his strategy too. Belief and confidence give us the strength to reach our goals, and in some cases, influence the world in the same way Cliff did.

Through sticking to our beliefs even when they are seemingly less likely to lead us to victory, we have a chance to change the perceptions of our critics as well as those who chose not to pay attention to us. If you stay true to your beliefs, you can still start that businesspeople thought was a silly idea and have relationships people thought are just a fairytale. Thus, sticking to your beliefs even when it is hard can lead you to a victory that can change your world.

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Sticking to beliefs also boosts one's confidence. As you experience the joy of achievements resulting from one of your beliefs, your other beliefs will be affirmed. You will get the feeling that your beliefs are valid and you are headed in the right direction. As you remember what you achieved when no one else thought your way of life was what you needed to succeed, you get the understanding that your beliefs and mental state matter more than external influence. 

Further, beliefs help us cope with life. As we remember why we started believing in the first place, we get the strength to keep going and we are also reminded of why we cannot choose anything else. In that regard, sticking to our beliefs keeps us focused. And, not only do we stay focused but, we are also motivated to do more. Sticking to our beliefs when things are hard and we are tempted to try a different way of life protects us from making decisions we are likely to regret in the future and giving room to things that are against our values.


How to Be More Mindful...Everywhere

Mindfulness, the voluntary state of being present in the moment instead of living or existing passively. Do you feel as if life is going by too quickly? Do you feel as if you cannot slow down and take some downtime when you need it? If this sounds familiar, you are likely living your life more passively and not acting with intention mindfully. Use the following six ways to be more mindful each day. 

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Make It A Real Commitment

As obvious as this sounds, this is where most people go wrong with anything they want to change in their life. You are likely guilty of this too. You want to do something, and you tell yourself you will do it, but you never follow the plan you create. 

You never genuinely do what is needed to get it done. Write it down, make the appropriate schedule, and stick to it, or you will never get there. Telling yourself that you want something is only the first step of action, and commitment to the plan is where success starts. 

One, Five, or Ten-Minute Exercises

Start slow, and don’t expect too much from yourself. Start each morning with a one-minute mindful exercise like breathing exercise or meditation. Then once you are comfortable with the time, increase it until you can do it longer and longer.

Have Daily Goals and Intentions

Each morning give yourself time to highlight essential goals or daily intentions. Ask yourself the following questions each more to get you started: 

  • “What would make me most fulfilled today?”

  • “What do I have to do today that I often do mindlessly, and what actions can I take to do it differently?”

The point is to make your goals and intentions as clear and as simple as possible to help you take the actions required to make a real change. 

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Start With “Mindless” Tasks

Going to the bathroom, brushing your teeth, or putting away the dishes are a few everyday tasks that are easy enough to do that many people don’t use a lot of attention to get done. These mindless tasks are a great place to start to train yourself to be more mindful. 

The next time you brush your teeth, count in your head to two minutes or take notice of where you want to put the brush next. Repeat these similar actions for each chore to practice being more mindful. Eventually, living each moment with intent will become natural.

Stop Multitasking

To multitask efficiently, you must give just enough attention to each task for it to work. Meaning you really are not giving your fullest attention. In other words, you are working from memory. This means in a mindful world that you should avoid multitasking at all costs. 

In fact, research shows that multitasking is not really all that beneficial anyway. Giving your brain the focus that it requires on each task will free up your time and allow you to produce better quality work as well. This is because you are no longer wasting time switching between tasks and have the optimal brainpower to produce better ideas faster.

Slow Down and Free Up More of Your Time

Stop being so busy and have more free time – being busy does not equal success. If you find yourself always rushing, you are likely not giving your best, only leading to failure or lackluster results. Learn when to say no more and take the time to evaluate yourself to be sure you are doing what is needed to be successful. 

Try each of these six strategies to live a more mindful life and increase your happiness. Mindfulness is the key to living a more stress-free, happier, and successful life.

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5 Ways to Evaluate Your Strengths at Work

The path to career success is understanding your strengths and using them to your advantage. Discovering your strengths at work ensures you find a career that you enjoy and excel at. Knowing these strengths allows you to make the right career choices to enhance your abilities in the most optimal way for success and happiness. Here are five strategies to help you identify your strengths at work. 

Notice What Feels Right

Beyond breaks or the end of your shift, what are the moments that feel right to you? When are you the most comfortable, or what do you look forward to the most throughout your workday? These are likely areas that you excel in because you feel comfortable and confident.

Take Notice of Your Most Productive Moments

Another great way to find your strengths is to highlight the moments where you are most productive. Are there things you know you can get done without wasting any time? When did you feel the proudest of yourself at work, and why? 

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Take Risks and Trust Yourself More

The best way to learn your strengths is to take risks. Take that discomfort, move through it, and try learning things. The more you try new things, the more you can discover what you like doing and are naturally good at, as well as where you need to grow.

Failure will only lead to growth as it always teaches you something. Either you enjoy it and now have the determination to do better or learn that it is not a strength you want to possess.

Ask A Coworker or Your Superior

Are there things your coworker or superior constantly rely on you for? What do you believe would be the first thing to fall apart if you left your job today? If you're unsure, ask your coworkers what they'd miss most about you regarding your work if you quit. It's astounding the various perspectives your coworkers and colleagues have of you.

Evaluate Both Positive and Negative Feedback

What activities do you always receive compliments on or good feedback from? While this Is a great place to look, it is also important to note that all feedback Is beneficial even if it may sting a little.

Just because something isn't your strength now doesn't mean you can't make it. If you feel disappointed in it, then you likely value yourself and have the strength to do it inside you somewhere. You need to practice.

If you are still struggling to identify your strengths after going through this list, you are likely in the wrong career or job. Don't be afraid to leave and keep experimenting. Comfort and happiness are essential for living and gaining a successful career.

How to Prioritize Your Goals for Maximum Progress

In order to prioritize your goals, you’ll need to have a good understanding of what you need to be happy in your life. There are typically four areas in which most people make goals:

1. Family – Spending more time with your kids or partner

2. Financial – Saving toward your six-month emergency cash or starting a business

3. Physical – Being healthy and more active

4. Personal – Getting more education, or devoting more time to spiritual pursuits

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Within each of these areas are numerous concerns, but most goals can be summed up into one of these four areas. As to which goals are most important at any given time, you’ll need to ask yourself some questions to determine where to place your focus.

* Which goals nag at you most often? – What keeps you up at night that worries you? Are your finances suffering because you cannot earn enough money at your current job and you want to figure out how to get off the debt treadmill? This is a goal that fits in with all four of the areas above because financial stress can cause a lot of problems with your health and personal development as well as cause problems within the family.

* Which goals can be accomplished most easily? – Some goals are very short term but give maximum impact without too much work. For instance, maybe you have a goal of walking 15 minutes per day. This goal may only fit in with the personal and physical areas above, but walking 15 minutes per day will not take much away from the other areas and can give you huge results and a feeling of accomplishment.

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* Which goals would give you the most pride in yourself? – Will you feel better if you lose 20 pounds or will you feel better if you spend 20 minutes extra with your son? Keep in mind there is no wrong answer, although being healthy might ultimately give you more time in terms of years with your son.

* Which goals have the most permanent results? – When choosing whether to spend that extra money on your degree, determine how permanent the results are, and realize that no one can take that degree from you; it will always be an accomplishment. What is it worth?

* Which goals will still impact me in 5 years, or 10 years? – If you start a business today, and work daily toward meeting the goals of that business, what will be different in five or ten years? How will that impact you now and in the future?

* Which goals align with your core values in life? – Any goal that fits into all four areas of your life is worth pursuing if it also fits into your schedule at the time.

* Which goals are completely up to you, that you control 100 percent? – Remember that you cannot control what anyone else does, so if any goal relies on the participation of someone else, and you don’t have their participation, you might want to switch gears and focus on something only you control.

* Which goals are just for you? – Some goals are completely personal in nature and have nothing to do with anyone else. For instance, you might want to read a particular author that has nothing to do with anything but your own pleasure. This is perfectly fine.

* Which goals are just for others? – There are “shoulds” that often get in the way of proper goal setting and these are goals that are only for other people. Your spouse wants you to lose weight, your mom wants you to go to college, your best friend wants you to start a business. None of these are a good reason to do something, although as long as you know going in why, it’s okay to make it a goal.

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* Which goals cause you the most fear? Why? – Sometimes the very thing you fear most is what’s best for you to do. Look clearly at your goal and figure out why it frightens you. Sometimes it’s the unknown, and like ripping off a Band-Aid, just doing it might be the best cure.

* Which goals make you excited? – Some goals immediately send tingles down your body and into your mind, pushing you forward to doing it. These are goals that are easy to do and probably impact your life a lot. However, do pay attention because if it’s a goal of becoming the high scorer on a video game you might want to question your “why”.

* Which goals are most realistic? – The best goals to put first are the goals that best fit into your life today, cover all four areas of life, and still fit into your schedule and where you control 100 percent of the effort.

When you answer all these questions, you’ll be able to see how the goals practically organize themselves. Try making a chart and adding each goal to the four areas, then choosing the ones that cross the most areas to add to your schedule first.

25 Simple Ways to Make the World a Better Place (without Touching Your Bank Account!!)

25 Simple Ways to Make the World a Better Place (without Touching Your Bank Account!!)

 

This world is a big place and it’s easy to wonder how one person can even make a dent in the problems, the unrest, the suffering and the struggles of an entire planet. However, there is no action that is too small to matter. Now more than ever, the world needs more love, compassion and empathy from people who have a strong desire to make a difference. Despite what you may have believed in the past, you don’t need any special gifts, talents or even money to make a big impact on the world around you. In fact, there are plenty of ways you can make an impact without even touching your bank account. Here are 25 simple ways you can make the world a better place today without spending a dime. Let’s dig in!

 

1.      Donate old clothing: A great way to help out someone in need is to go through your closet and donate those items that are just taking up space. If it hasn’t been worn in 6 months, throw it in a box and donate to a local homeless shelter, church, school or other community outreach center. There are always people in need of clothing, no matter what time of year it is. Not only will you be making a difference in your community, but you’ll be able to declutter your space and make room for new items in the future. That’s a win-win!

 

2.      Ditch the Drama:  Social media makes it very easy to get pulled into silly gossip and drama when you’re least expecting it. One minute you’re scrolling Facebook looking at memes and the next thing you know, you’re reading all 525 comments of an argument between two strangers you don’t even know. To make it even worse, sometimes you feel the need to participate in the argument or give your opinion on the subject (because what’s the harm in that, right?). Next time, flip the script and bow out of the drama before it sucks you in. There will always be conflict, but the less time you spend listening to and participating in it online (or offline) you are making the world a better place. 

 

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3.      Don’t Litter: This is quite possibly, one of the easiest things you can do to make an impact – simply don’t use the world like it’s your personal trash can. No matter where you look, it’s easy to find some sort of litter hanging around – a neighborhood sidewalk, a grocery store parking lot, or the side of the highway to name a few. Make an effort to be the bigger person and throw your garbage away where it actually should go – in the trash. Better yet, when you see litter, do your part and clean it up. Making sure your little corner of the world is litter free, is a small way to make a big impact.

 

4.      Write a Thank You Note:  Think about someone who has made a difference in your life or your child’s life. Take time to write a note of appreciation, thanking them for how much they’ve impacted you in one way or another. This could be your child’s teacher, a friend, a neighbor, a co-worker or even the lady at the grocery store who always has a smile and a greeting when you come in. Life is so short and it’s always a good time to build someone up and let them know how they’ve made your own life better.

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5.      Unplug: At least once a week, make the choice to put your phone down and unplug for the whole evening. Instead of scrolling social media, have a game night or snuggle up and watch a good movie with your family. Give them 100% of your attention. It’s so easy to get caught up in the mindlessness of Facebook or Instagram that we don’t even realize how much time it takes away from those we love. Shutting it down for a bit is a great way to make a huge impact in your own life and prioritize what’s really important – more time with your family.

 

6.      Create something: Contrary to popular belief, you don’t have to be a five-star chef, a budding artist or a bestselling author to share your creativity with the world. You have gifts, talents and a personal viewpoint that no one else has. Don’t be scared to share it with the world – or even one single person. Try your hand at painting, writing poetry, songs or even a children’s book. Make Christmas ornaments, cookies or knit a pair of gloves and a scarf. No matter what it is, put it out there – the world can always use more beauty, inspiration and creativity.

 

7.      Have fun: Let’s face it: The world can be a bit uptight, especially right now, and it’s easy to get caught up in the gloom and doom scenarios if you’re not careful. This is why it’s the perfect time to lead the way and show others that it’s ok to have fun, be silly and let loose a little bit. Tell a joke, belt out that song you love, play in the rain, walk barefoot in the grass at the park and pick flowers, or build a blanket fort with your kids.  Enthusiasm is contagious – when you share your love of life, your laughter and your smile with the world, you can cause a ripple effect that will impact others in a big way.

 

8.      Spread Kindness: You can make a big difference in the world simply by choosing to lead with love rather than hate and spread more kindness in the world. Don’t underestimate the power of even the smallest act of kindness. It can turn someone’s day (or life) around and give them hope – something we all desperately need. Shovel an elderly neighbor’s driveway, help out at a local soup kitchen, or give a stranger a compliment at the grocery store.  Leave a sweet note in your child’s lunchbox, post positive messages online, or donate old toys or blankets to a children’s shelter. The impact you can have on the world is limitless when kindness is a daily habit.

 

9.      Use Less Plastic: We all know that plastic is bad for the environment, yet it’s super easy to overlook how much we actually use on a daily basis. Making an effort to cut down or eliminate your plastic usage over time will make a huge impact on your own health and the environment as well. Start bringing your own eco-friendly bags to the grocery store, invest in a reusable water bottle or coffee mug and swear off plastic water bottles for good.  Store your food in glass containers or mason jars instead of plastic Tupperware and opt out of using a straw when eating out. These are just a few ways you can do your part to protect yourself and the planet at the same time.

 

10.  Stay Curious: If you want to make a real impact on your own life and the world around you, always stay curious and filled with childlike wonder. Ask the questions, stay open minded and continue to learn through books, podcasts, courses and conversations. Don’t ever get to the point where you choose to settle and be complacent about the way things are just because someone told you that’s how it is or always will be. Learn about new ideas, new cultures, new ways of life – forever be a student and fill you head and heart with knowledge that can change the world.

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11.  Plant a tree (or two):  One of the best ways to impact the future of the planet for generations to come, is to ensure that more trees are planted around the world. Join up with a local organization planting trees around your community or simply go outside and make a home for a brand new tree in your own backyard. Trees not only serve to provide better oxygen for us but also protect us from pollutants in the air. They also make pretty good homes for our animal friends and they just plain make us happy to look at. Go out and plant a tree today – the future planet will thank you.

 

12.  Raise Awareness for a Cause: A great way to be an advocate for change is to raise awareness for a cause you care about. You can do this in a number of ways – host an online fundraiser or use social media to boost awareness on a variety of platforms. Write an informative blog post or film a video to help people understand why it’s important to have their support. Be consistent with your message and engage those around you by simply starting a conversation that matters.

 

13.  Raise Good Humans: If you’re a parent, the best thing you can do to pave the way for a bright future is to raise decent humans. Teaching your children, the value of hard work, integrity, compassion and empathy from a young age will turn them into the ones who will change the world as adults. Start with the simple, yet important things – manners, kindness and gratitude – and use teachable moments throughout their childhood to build a foundation that will benefit them and the entire planet for years to come.

 

14.  Foster an animal: Making a difference in the world doesn’t limit you to only helping people. There are plenty of animal friends that need someone to be an advocate for them as well. A great way to do this is to get involved in the foster program with your local animal shelter. Check around and see what fostering opportunities are available in your area. By doing this, you’ll get the chance to provide love, care and a temporary home for one of those sweet fur babies until they are officially placed in their forever home.

 

15.  Lend an ear: You can help take the weight of the world off of someone else’s shoulders simply by being there to listen free of judgment and criticism. Knowing you can be that someone who makes another feel seen, heard and respected as they relay their troubles is quite possibly one of the best feelings in the world. Reach out to friends, family members, neighbors, co-workers, etc and make it known that you’re available if they ever need a listening ear.

 

16.  Babysit for free: We all know parents who are struggling to find a moment of peace and quiet, let alone the money to pay for a babysitter. Be their saving grace and offer your services to babysit for a night, free of charge. Whether it’s the frazzled mom next door, the young family who just moved into town, or a long-time friend, give them the opportunity to restore their sanity while you take charge of their tiny humans for an evening.

 

17.  Recycle: If you want to have a positive impact on your own health and the environment, recycling is one of the best things you can do. Not only does recycling reduce the amount of pollution caused by waste but it helps to protect the natural resources of our planet. Every single day more and more products are made with materials that are not biodegradable – this means when those products are simply thrown away in the trash it will take YEARS for them to break down. Landfills are already overflowing with these types of items. Be part of the solution and encourage your family (and others) to start a habit of recycling today.

 

18.  Smile: Start putting more positive energy out into the world and make an effort to smile more. This is probably one of the easiest things you can do, yet so many people simply just don’t. If you’re alive and breathing, you have a reason to smile. Give that smile to a stranger on the street, a struggling mom in the grocery store, an elderly resident at the nursing home or simply your own spouse who comes home after a long day at work. It costs nothing, has zero language barriers and has the power to turn someone’s day completely around. Do more of that today.

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19.  Shop locally: Now more than ever, local businesses need your support. Instead of spending money with a big box store, try shopping around in your own community. You’ll find unique items, better customer service and by investing in your local economy, your money stays right where it should be – in your community. Seek out small businesses and see what they have to offer – buy a birthday gift at a local gift shop, join the gym down the street or get your car worked on by the local mechanic. You can’t go wrong supporting the community where you live. In fact, you may be pleasantly surprised at the great products and services you find along the way.

 

20.  Donate canned goods: Instead of letting food waste away in your overflowing pantry, take time to donate those excess canned goods to a local soup kitchen or food pantry. This is a great way to help provide hungry families with the assistance they need to keep going. With so many people experiencing job loss, hunger and homelessness, the need for extra food is greater than ever before. Help those struggling in your community and declutter your cabinets and pantry today.

 

21.  Share a meal: Make it a nightly habit to sit around the table with your family and share a meal. Eating a meal together has several benefits that go far beyond just satisfying your taste buds. It provides the opportunities for families to come together and re-connect with each other and engage on a higher level. This helps to build stronger relationships and a sense of belonging that you can’t get anywhere else. Kick it up a notch and open your home to an elderly neighbor or struggling mom down the street. Sharing a meal doesn’t have to be limited to only your family – it truly brings people together to share a piece of themselves as well.

 

22.  Volunteer: Donating your time through volunteering a great way to impact your community as well as the world around you. Volunteering allows you to meet likeminded people who want to make a difference, build new skills and gain a deeper sense of purpose. There are volunteer opportunities everywhere whether it be in person or virtually. You simply have to do your research and find something that speaks to you. You’ll never regret time spent helping to pave the way for a better world.

 

23.  Drive Less: If you can possibly do it, give up the car keys for a while and choose to walk or ride a bike instead. Less drive time means less maintenance on your vehicle, less money spent on gas and less pollution in the air. It also means more time to immerse yourself in nature – a big perk for your mental health. If less driving is not in the cards for you depending on where you live, at least make an effort to be a more patient driver while on the road. Less road rage always makes the highways a little bit safer and the world a little bit happier.

 

24.  Practice Gratitude: Instead of complaining about everything wrong with the world, try flipping the switch and practice some gratitude instead. When you take time to reflect on and notice the blessings around you, it’s much easier to live a more positive, carefree and happy life. Start a gratitude journal, watch the sunrise, fill your day with positive and inspirational messages and make those you love a priority. The ripple effect of gratitude will be felt not only in your own life but in the energy  you send out into the world.

 

25.  Self-Care: This may not seem like a world-changing action, but it really is one of the most important things you can do. Daily self-care habits are good for your physical, mental and emotional health. Taking care of yourself first will ensure that you are operating at 100% instead of running on fumes. This will greatly impact your ability to help others when they need you because you will have the time, energy and motivation to do so. Impacting yourself first, changes the world later.

 

Don’t ever be discouraged and think that one person can’t make a difference. Even without tapping into your bank account, there are so many unique ways to make a big impact. Through small daily actions like these, you can start the ball rolling which will produce big results down the road. If you have the desire to create meaningful change, there are plenty of simple actions you can take today. By actively look for opportunities to make someone else’s life better, you will be well on the path to becoming a world changer.

How Being Optimistic Can Improve Your Life

Believe it or not, you can influence your future positively or negatively. It all comes down to your attitude. As they say, if you expect bad things to happen, they probably will. The same goes for positivity or optimism. Research shows that people who are more optimistic tend to achieve more success. They are often more determined and take action to become successful. 

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Spread Positivity 

Being optimistic is about having a positive idea about your future. It is the idea or belief that anything life brings you will be positive and provide value to you somehow. This idea spreads positivity in every inch and aspect of your life. When you are in a better mood and have an optimistic spirit, you make better decisions. 

Create Happiness

Assuming the best prevents toxic thoughts from fueling negative behaviors, emotions, and habits, allowing you to be in a more contented state of mind and open you to achieving happiness. The secret to a fulfilling life is happiness, and it something you can achieve if you open yourself up to it. Happiness doesn’t find you; you find it.

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Improve Self-Confidence

Believing in a constant positive future means you believe in yourself without a doubt as well as others. This allows you to take challenges head-on even if you are unsure of the outcome because you know you will always gain something beneficial no matter how difficult the challenge is. 

Foster a Healthy and Successful Life

Pessimism breeds negativity. Negativity itself can breed poor emotions that can have a detrimental effect on your health, mentally and physically. Negativity can lead you to make poor decisions, ultimately affecting your personal life and professional careers. Just like “you are what you eat,” – you are what you think too. If you believe in yourself, you will always perform better and lead a healthier and more successful life. 

Develop Motivation and a Sense of Purpose

When you are optimistic, you have a clear idea of where you are going. When you feel motivated, that emotion provides a sense of purpose and direction to life, creating further happiness and pleasure. Starting your day with an action plan instantly creates the motivation and drive needed to complete each task. 

Don’t let your optimism turn into toxic positivity, which can have a negative effect. Living a more optimistic life doesn’t mean you shouldn’t have negative feelings. It just means that you need to focus more on the positives. This will help you handle the negative aspects of life when you have setbacks and you will bounce back more quickly.

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11 Ways Your Side Hustle Can Complement Your Day Job

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Believe it or not, your side hustle really can help you be better at your day job.  It took me a while to figure that out...but here we are.  11 ways that your side hustle can complement your day job. This is something I've been having a lot of fun learning and playing with as I navigate working a full-time job with running actually two side hustles:  my coaching business/podcast with the non-profit swim team I run with my hubby

The “11 Ways” can be found in this workbook/ebook and it includes, everything from building new skill sets, to personal development, to expanding your attention to self-care. This workbook here is going to help you explore, reflect and enlighten your approach to your day job and your side hustle.  

Here we go. 

The first thing I want you to think about is routines. What can you do in the morning before you go to the day job that can either help you work on your side hustle or prepare for your day? And then, how can you take care of that stuff at lunch? What about the end of the day?  There are endless possibilities for managing your time when you rock out some great routines.

The second activity here is meant to focus a little bit more on achieving clarity and possibly becoming a master of your skill sets.  When I think of all the new things I’ve learned from my day job and my side hustle and how they work together, I get beyond excited.  As a podcaster,

I learned how to use zoom long before the pandemic hit. When the campus where I work was starting to talk about remote learning, I was already an expert. I was able to come in and teach my staff how to use it.  We were ahead of the game before the faculty were!

Secondly, because my day job at the college is in a non-profit organization, I was able to use all of that knowledge and all of that information to help my husband and I start the swim team. So those were both instances where something that I learned at one gig really paid off for the other.

And what I realized throughout reflecting on this is there are skills and talents I have that mean different things to me, both at my campus day job and at home. So here's an example about social media.  When I'm running my business with the swim team, plus my podcast, I feel like a social media novice.  I'm constantly taking courses. I participate in masterminds. I get ahold of all the information that I can so that I can learn more and put my businesses out there.  And that learning for my side hustle is really paying off in my day job now.  For the communications work that I have to do for the college nonprofit I'm learning stuff outside that I might not have had access to working at the college.  And now I’m seen as an expert.  How cool is that?

Another area where the side hustle can complement the day job is examples of self-awareness and personal development. As an educator, I have access to conferences, virtual summits, and online learning that quite often overlap with the side gig.  And that’s starting to flip for me as well.  . There's a great story in the workbook about a podcast conference that I participated in, where I was able to convince my boss to reimburse me the cost.  The things I learned there actually did help me in my day job!

If this is your first time checking out some of my stuff, you may not be aware of the “Elevate Your 8”  philosophy. The philosophy here is that everything related to productivity and time management can break down into three groups of eight hours. So it's all prioritization and mathematics. If you honor your work-life balance and you're working only eight hours a day, if you honor your health and wellness and you're sleeping for eight hours every night, then mad prioritization can help you get the rest of the stuff done. And when you are able to do that, you have got it down.  If you can hone in on those things, you’ll find time you never realized you had.  And that’s time that can be well spent on work, play, chores, shopping, sex...you know, whatever.  

This guide is a real game changer, although I really hate the word game changer. And you guys, if this seems a little bit weird in the beginning to think about how these two things play off each other, that is totally okay.

It took me a while, almost two years to get comfortable and confident with this kind of playing off of each other to where I felt good actuall talking about it.  It’s quite something to work on creating time for your side hustle and being fully invested in your day job, whether you're on campus or working somewhere else.

It's all about thinking outside the box and being creative. Go pick up that workbook, “11 Ways Your Side Hustle Can Complement Your Day Job,” and let’s see how you decide to use it.


Why You Should Find a Mastermind Group

Finding a Mastermind Group

A mastermind group is a gathering of people who share a similar goal or hobbies. One of the most well-known mastermind groups were The Knights of the Round Table. This was a gathering of warriors King Arthur created to keep Camelot safe and every knight shared his goal. Together, they worked to build a kingdom that was fair and just for everyone.

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Whether you’re interested in a hobby or running a business, you can benefit from having a mastermind group. You’ll be surrounded by people that want to help you succeed and cheer you on. Depending on the mastermind, your group may set goals together, brainstorm solutions to problems, and give feedback on members’ projects.

If you like the idea of a mastermind, here are a few tips to help you find one:

Know What You Want

Are you looking for a group that offers plenty of feedback? Do you want introductions to other people that will help you grow your business? Do you need accountability to ensure you meet your goals?

Before you begin your search, take the time to think about what you really want. Doing this will help you find a mastermind that fits your goals.

Consider Meeting Times

Some mastermind groups meet in person while others meet online. Your mastermind group may gather each week or once a month depending on what members prefer. If you’re already overwhelmed with commitments then it may not be possible for you to meet weekly for several hours. That’s why you should ask about the meeting schedule before you join a group.

Ask about Cost

Some mastermind groups are free and some require members to pay to join. Often, free groups are common with hobbyists. But if you’re looking for a business or financial mastermind, be prepared to pay. That doesn’t mean that the group you join has to be expensive or exclusive.

The cost of the membership fee is not always equal to the value that you’ll receive. For example, you might pay just a few dollars each month for a small mastermind where you get excellent feedback on your projects and plenty of accountability to propel you toward your goals.

Understand What You’re Paying For

When you pay to join a mastermind, the money will go toward the facilitator. She’s the one who’s putting in the time and effort to organize and co-ordinate your group. Without a facilitator, your group will most likely fall apart after a few meetings. That’s why you should take a hard look at your facilitator. A good one is always worth the cost.

Start Your Own Mastermind

If you can’t find a mastermind group that meets your needs, you can always start your own. This might be a good fit if you have a passion for helping people in your niche. You don’t have to be an expert before you become a facilitator. You don’t even have to leave your house if you don’t want to. You can arrange meetings by Skype, on a webinar, or through video conferencing software.

Joining a mastermind is a great way to meet people who share the same goals and interests as you do. But keep in mind you’ll only get out of it as much as you put into it. Be willing to help other members and encourage them when needed.

Discover how to find new friends and enjoy new experiences when you join the waitlist for my group, “Higher Ed Side Hustler Mastermind.”