The "Final" Episode of GOT SIDE HUSTLE

My side-hustling friends, I have come to the realization that it's time to say goodbye to the GOT SIDE HUSTLE show.

As it started, "ELEVATE YOUR 8" and morphed into GOT SIDE HUSTLE, I have made some amazing friends and learned so much about myself and what it takes to build a business.

I have come to really understand productivity and time management and how I can make the best of every hour in every day.

I have created systems and procedures for working my side hustles in less than one hour a day.

And now it's time to do something different.

The show will still be around - and from time to time I will likely do a special episode when I really have something to say or I have a great guest...

But until then, the GOT SIDE HUSTLE show is always here for you.

THANK YOU for being part of this community and for subscribing to the show.  I appreciate each and every one of you more than I can possibly say.

Everything I Ever Learned About My Side Hustle, I Learned from EMPIRE RECORDS

Today we are doing a tribute episode to one of my very favorite movies to come out of the nineties: a true cult classic, Empire Records. If you have been following the show for any period of time, you know, I am a huge fan of this film and that it is one of the most quotable movies ever. And I have even referenced this film on a couple of occasions when trying to make points in my other episodes.

Because you know, life imitates art and art imitates life and all of those things, but there are seriously some super fun, little gems of wisdom that one can find in the movie EMPIRE RECORDS.  And because April 8th is Rex Manning day, I thought this would be the perfect time to touch on this.

Episode Transcript below - enjoy!!

 

Here we go with  today's episode:  "Everything I learned about my side hustle, I learned from EMPIRE RECORDS."  

Lesson #1 is "I do not regret the things I have done, but those I did not do."  This is what Lucas shouts out to his coworkers the morning after he gambles away $9,104 of revenue from the registers in the record store.  The night before, Lucas was given the task of closing the store for the first time.

And it was then that he discovered Empire Records was going to become a Music Town. So he decided to go to Atlantic City with the $9,100 and try to save his job, save the store, save his boss, Joe. It didn't work. The point of this quote, "I do not regret the things I've done, but those I did not do," is not that you should go gamble away, the money you make from your side hustle.  No, I do not advocate that at all.  But there are some times when you're going to take some calculated risks that may or may pay off.  There are also times when you're going to want to try things, experiment, and look at different ways of running your business, look at different ways of posting on Instagram or launching your podcast or this-that-the other.  Thus:  go try shit. Just don't gamble away money, okay? 

Lesson #2 is, "My dad always says that there are 24 usable hours every day." And you should know at this point, That I'm a huge advocate (inventor of, indeed) the "Elevate Your 8" philosophy.


It's my philosophy that within those 24 usable hours of every day, we need to be honoring our work-life balance and working only eight hours a day, honoring our wellness, and sleeping eight hours each night, which leaves us with another eight hours to get all of the extra things done that we need to do.

And my friends, it's totally doable. The main lesson to derive from this quote is that neither of us has any more time than the other person. It's the people like Corey, who baked cupcakes for Rex Manning day, who are making the best use of their hours by prioritizing the important things and then taking inspired action towards those.

Lesson #3: "We mustn't well, no, not today. We can't! Not on Rex Manning Day." This quote is just meant to outline the fact that there are days when doting and dwelling and being a big old negative Nancy or a big old downer. just kicking the can down the street because you think everything sucks.

You…WE can't approach our business or our life with that mentality. We need to be able to shrug off the crappy things that happen to us. We need to be able to look at the next thing that we do as a lesson, and we need to be able to brush ourselves off and move forward and do the next thing. And that's exactly what the crew at empire records did. They set that record store up beautifully to welcome in Rex Manning, sign autographs, and play the new album, which by the end of the movie we find out is really pretty crappy album. And Rex Manning is a hot mess, but that doesn't change the fact that in life, there are going to be things in our path that we don't want to do. And sometimes you just have to press forward and do them. So there's a ton of lessons in that quote right there.

Lesson #4: “I don't feel that I need to explain my art to you, Warren.” In this scene of the film, this is post-Lucas, bringing home all the quarters and tokens that he had left over from his night in Atlantic city. AJ, the resident artist, glues a whole bunch of the quarters onto the carpet. Now here comes Warren, the shoplifter who is awaiting the police to come and take a statement, trying to pull the glued quarters off of the carpet. Why did AJ glue the quarters to the carpet. It's simple, it's art. It was his art and it was something that was coming from his heart and his soul. And he didn't need to explain that to anybody, which is why you, my friend, do not necessarily ever need to justify your need or desire to have a side hustle or the type of side hustle that you're planning to launch. That is your vision. That is your dream. It is your business. There are going to be tons of people on this planet who get and who want what you have. They want your wisdom, they want your expertise. They want your product. They want your online course. So you have to ignore the other voices in your head saying you will never be able to sell that.

“Nobody wants that service.”

“Are you crazy?”

“That is the dumbest idea ever.”

If it's coming from your heart and you're passionate about it, you are going to find a way to make it amazing. And that's why you do not need to explain your art to Warren ever.

Lesson #5: “Do you think the story is already written or do you think a bold and courageous act can change the course of history?”

This is a quote from Gina and what I absolutely positively love about this is that there are going to be things that happen along the way in our side hustles and our businesses, things that make us go, “Ugh, I can't do this anymore.” Or this isn't going the way that I wanted it to, or Ugh. I just. Don't enjoy my work. And this is the point where we need to pivot. Do something brave, do something different, do something outrageous and courageous that CAN change the course of history, and the way this panned itself out and empire records is that mark made an impromptu announcement on television, that there would be a get together at the store.

And what happened was that a fundraiser emerged! A fundraising event emerged from a golden idea, going before the TV cameras, after Warren, you know, pulled a gun on the employees. So a party happened, there was a band, there was music, there was a keg, there was the selling of the Vesper. There was the selling of extra merchandise and donations and all things and they saved the store.

And that was an amazing and beautiful thing. So. Just because you're not feeling it this month, just because your last two clients pulled out, just because your podcast downloads have seen to plateau, it doesn't mean that you can't do something amazing to shake up your business, make a change and continue doing amazing things with your side hustle.

6 Strategies for Shaking Up and Rejuvenating Your Side Hustle

Don't forget to text the word HUSTLE to 66866 and pick up your FREE Smart Side Hustle Masterplan - get going on your new business TODAY!

Now - today I wanna talk about struggles.  Because we all have them.  

We all have days where we throw our hands up and say, "FUCK THIS!"  You know the Limp Bizkit song...

It's just one of those days when you don't wanna wake up

Everything is fucked, everybody sucks...

Right - nothing is going right and you hate everything.  And you blame your side hustle.

Guess what?  We ALL have those days.  And we CAN get over them.  We just need the right moves.

And in this episode of GOT SIDE HUSTLE, I've got six moves for you.  These are easy, actionable tips to use when that side hustle of yours starts to feel like a drag and you need to rejuvenate yourself!

I've used all of these myself and they work like a dream - even just one of them will set you back on track.

Here’s the transcript from this week’s episode! ENJOY!!

I would like to talk about six things that you need to do when your side hustle starts to feel like a big old drag, as in, you can not possibly get yourself out of bed and work this business for one more day.

And first, let me tell you, I know you're thinking like, well, McPeak, that's not going to happen because I love what I do. This business gives me joy. It fuels my passion, et cetera, et cetera. And you know what, you're absolutely right. But I'm going to tell you that you are going to have days where everything just feels like a grind.

You're going to have days where you're like, I cannot possibly fucking do this for one more day because it's not worth it. I'm not helping anybody, things aren't working the way that I wanted them to…

We all feel this way. Tons of people lock onto a side hustle, thinking that we're going to be millionaires within one to two months.

And you and I both know that that's never going to happen regardless of how good our mindset is. Working a side hustle when you've got a full-time job is going to take a lot of buckling down, a lot of gritting, and baring your teeth. And a lot prioritizing your time and remembering your why.

So there are days that, again, like I said, you wake up and you think, oh, I just, I just can't do this today. Or I don't want to do that. And I'm here to tell you that you do not have to feel that way because I have six amazing, cute little tips for you that you can do on those days where you wake up and you think, oh, my side hustle is such a drag.

Tip #1: Remember your WHY.

We all get into this for a specific reason. And initially for most of us, a lot of us that initial reason first is we want to make more money. Without the specific why behind your side hustle, all you're doing is chasing a dollar. And that my friends are really where that whole grindstone thing is going to kick you in the ass because all you're doing is chasing a dollar. You can get a second job for that.

The side hustle again, you know this, if you listen to the show, the side hustle is supposed to be something that fuels your passion. That's fun. That comes easily to you and you wake up in the morning and can't wait to get your paws on and do it. So think back to when you first started this journey, it might be recently enough that you've got that journal laying around by your bedside pillow or in your briefcase.

And you can go back and look at all of the things that you wrote down, who you want to help. How you're going to help them, what skills and talents you have that aren't being utilized in your day job, or that could use a lot more shaking out and sharing with the world. Do you know what I'm talking about?

You remember what thing initially grabbed you and made you say, “I’m going to create a side hustle out of this.: So go back, focus on that, remember it, and channel it. And that's going to be the first step to moving you into a new, better direction.

Tip #2 - Count Your Wins and Celebrations

You've made a little money on this journey. Celebrate that, celebrate the contacts that you've made, celebrate that you're getting more podcasts downloads or that your email list is growing. Even to new people on your email list, a month is growth. You guys, even one sale more than you made last year. That's growth. Exponential growth is not what we're going for here. This is not a get-rich-quick scheme. You're building a business. You're building a business that you hope is going to fuel your income, supplement your income, compliment your income for a while to go. So let's count every single win and write those down. Make a little poster on Canva and put it up in your office so that you can see and be reminded that Hey. You've got this. You're good at what you do, and you're going to continue rocking it out.

Tip #3: Change Things Up a Bit

If you have been posting very specific things on Instagram, shake it up, get a little bit more personal with your posts. Share a little bit more about the person behind the business.

Go into your Facebook group, start going live a couple of times a week or once a week, or once a month. Go start using reels on Instagram. That's something new that you can do. Write a blog post, reach out to a fellow side, hustle or friend. And see if you guys can do a podcast interview swap. There are so many different things, little bitty tweaks that you can make that will make your business feel a little fresher and a little newer and make you kind of go, oh yeah. That's why I love this shit. Rock on. Excellent.

Tip #4: Connect With Your Coach and/or Your Community

In the previous episode, I talked about why you need community in your side hustle. And I'm pretty sure I did an episode on what to look at when you're hiring a coach. So if you don't have at least one of these two things, then I would like for you to pause this episode, right? And go find yourself a coach or go connect with your community or find that community that you need to connect with.

There are so many options out there, and I know that you will find the right place to land for you. And then just to let you know, as a little gentle reminder, GOT SIDE HUSTLE is my Facebook group and you are more than welcome to hop on over there and connect with that crew because they're a bunch of really rad people.

Tip #5: TREAT Yo’Self

Going back to that whole counting your wins, you're going to look at that list of wins and you're going to go, you know what, I'm pretty freaking awesome. And I deserve some Baskin-Robbins. Or, you know what? I haven't had a frappuccino in a month. I'm going to treat myself today. I’m gonna take my dog for an extra walk. Do something special for yourself, remind yourself that you are incredibly talented, that you have a lot to share with the world. And you're amazing. And you deserve to treat yourself because you're helping people. You really are.

Tip #6: Start Fresh Tomorrow and Aim to Do ONE THING Perfectly

So you're coming off this cruddy day or week. You listened to this episode, you made a list of how you're going to utilize those first five tips that I shared with you. And now you're going to tell yourself that tomorrow is another day (Thank you, Scarlet O'Hara). And you're going to zero in on one aspect of your business that you're going to execute tomorrow. And you're going to do that thing perfectly to the letter, all of the I's dotted and T's crossed moving through that thing like you own it, whatever that thing is. Whether it's recording a podcast, writing an email, doing a blog post, any of those things… go out tomorrow, plan to execute that to the letter, and then you've started fresh and you're ready to go back and get to business!

When your side hustle starts to feel like a drag, even one of these things is going to raise you up out of your funk and let you move forward and produce the amazing content service, whatever you provide that you were put on this planet to do.

Why You Need a Side Hustle Community

HELLO Got Side Hustle Listeners! I hope everyone is having an AMAZING month of March so far!

This week I want to talk to you about community. Specifically, I want to talk about why you need community with your side hustle, because let's face it. This can be a lonely gig sometimes, especially if you are just getting started. And you haven't really had a chance to find your people. And when I, when I say find your people, I'm talking about the like-minded people who get you, people like me who are working a full-time job, but are pursuing a passion area as a side hustle, as a way to make extra income as a way to put something special and personal out into the world, et cetera.

[00:02:23] So without any further ado, let's get to the list. The first reason you need community with your side hustle is that you need to be around like-minded people who get you. And there is nothing more amazing than connecting with folks who are trying to do what you're doing, whether that's starting a blog or a podcast or creating an online course, starting a coaching business, opening an online store, selling whatever it is that you're super, super talented at creating all of the things. When you are connecting with people that are doing the same thing that you're doing. A safe place to bounce ideas around. It's a place where you can go and vent when things get tough.

[00:03:15] It's a place where people can give you a kick in the ass for accountability and help you meet your goals.

The second reason is information sharing. You might be a part of multiple communities and you have the opportunity to share within those spaces, neat things that you're learning from other places.

[00:03:45] And you can also talk about resources that work well for you. I think pretty much every tool that I use. In the production of my side hustle and of this show is a tool that I learned about from somebody else in a community that I was participating in. So that's the reason why I use garage band. That's the reason why I use Libsyn.

[00:04:10] That's the reason why I have a Canva account. That's the reason why actually no plan, which is my. Social media, scheduling software actually found that one by myself. But I have been sharing that one. It is a super fantastic platform, especially if you are an Instagram person or a Tik TOK person.

[00:04:29] Good stuff. Okay. The next reason you need community with your side hustle is that this is an opportunity. To make new friends. And I don't have to tell you that having a tribe, having a group of people that get you, like I mentioned earlier is even better when you come to enjoy those people. And you're able to connect around things that aren't specifically side hustle related.

[00:04:58] And I have to tell you. Two of the people in this world that I treasure the most are my friends tomorrow and Janice. These are the women I do my appreciation rants with, and I met both of them through a mastermind group that I'm in. And I actually met Tamara at Adam Shai. Billy's very first live event in Huntington beach, California.

[00:05:21] So yeah, it's, it's connections like that, that. Build up amazing friendships. And I'm just, I'm so proud that I'm a member of communities where that's, that's been possible. So, and there's nothing better than having a community and having friends within that space, because I think when you have. Friends and pals who do the stuff that you do.

[00:05:51] It makes it a lot easier. I'm not going to say easier. That's not the right word. It just makes it more enjoyable. When you get to talk about your side hustle with people who also your buddies, does that make sense? Okay. Then the fourth reason is lifelong learning and I think. So it's weird to think like community can bring you lifelong learning, but I believe pretty strongly in this concept, it's sort of like professional development for your soul and for your heart, soul brain and gut all of the things.

[00:06:26] We find interests in different areas and we're like, oh, I want to learn as much about that as I possibly can, whether it can develop us personally or whether it's just. Investigating a new pop culture thing. Like for example, this is going to sound like the silliest thing ever, but I'm on this crazy huge.

[00:06:48] Late seventies, early eighties, origin of punk, rock music learning quest right now which I might not have stumbled on if it weren't for some people that I know from side-hustle communities. And that's been some pretty fun digging in. Been enjoying. So I don't know, I can't really explain it, but there's so much knowledge to be had out in the world, whether it's skillsets that make you a better side hustler or better at your day job or a better communicator or a better spouse, better partner, better friend, or if it's just learning.

[00:07:29] Something in history, pop culture, food, whatever the thing is that sparks your interest. So having community with your side hustle is a great opportunity to open yourself up for. Some incredible lifelong learning. Now I want to share with you a couple communities that I participate in that are excellent for side hustle.

[00:07:54] People like you and me. And I'm going to start with food heals. You that's short for food heals university, formerly known as the rise mastermind, formerly known as the rise blue mastermind. And this is the group that Alison melody from the food heals podcast. Has developed and created and curated and nurtured since 2018.

[00:08:19] I have been a member of her mastermind group since 2018, the first, the first iteration that she did. And I stick with it, frankly, because. It's super duper solid. And Alison is an exceptional mentor, particularly in the wellness space, which is not my space, but she's a podcaster and I'm a podcaster and I probably would not have a PA a podcast without Alison.

[00:08:47] So that's an amazing group that you can join. And if you go to food heals, you. I'll put all these links in the show notes, because I don't remember if you Google food heals university, it'll be easy enough for you to find Alison's mastermind group. The second community that I participate in that I feel really strongly about is the download growth club.

[00:09:10] And this is facilitated by Adam Shively of podcasting business school. Podcast and Adam's download growth club is fantastic because there is bi-monthly live coaching sessions and you get access to all of his other online courses. The freebies. And he has a download growth scorecard. He does hot seat sessions in these monthly bimonthly trainings.

[00:09:40] And Adam has taken his show, his shows and created a full-time business out of that, which. It's not my path because I love my day job. But if you want to talk about podcast growth specifically, then download growth club is absolutely positively an organization you should be part of. And you can find that@podcastingbusiness.school, The third group I want to share with you is a relatively new group.

[00:10:11] And this is from ultimate bundles and it is called the collective. And the beauty of the collective is that a it's low price, which is fantastic. I think it's only, I think it's only $30 a month, but if you participate in the ultimate bundles side hustle challenge, that starts next week, I think you can get in for a lower.

[00:10:35] But they have a featured expert every month and there are live trainings and resources within the Facebook community. And again, ultimate bundles. I'm a huge fan of theirs. I've participated in a number of their. Promotions and I have been a contributor. And in fact, I am a coach for the side hustle challenge.

[00:10:57] That's starting up next week. So yeah, this group is amazing. And like I said, it is brand new. It will grow, it will get more expensive over the years or months or whatever you want to call it. But this is a great group. Of people that run the gamut from bloggers to podcasters, to course creators and folks with like Etsy shops and printables businesses, stuff like that.

[00:11:24] So that's called the collective from ultimate bundles and the last community I would love to share with you is my very own smart side hustle society. And I created this membership back in July of 2021. And it, within the smart side hustles society, you have access to, I think, almost 10 recorded masterclasses at this point about a dozen workbooks and downloadable.

[00:11:52] Resources and the mini courses haven't started yet. I have to carve time to do that, but those are coming in the very, very, very near future. And we're not doing monthly calls right now, but there will be some monthly trainings that turn into masterclasses. So my. Community is also only $25 a month.

[00:12:15] If you are a God side hustle show listener, you are eligible to get three free months of the smart side hustle society when you join the collective through ultimate bundles. So I'll have all the details about that in the show notes. And I realized, yeah, I'm pitching a lot of paid opportunities to you all and not all of them will be for everybody, but I share this with you because between food heals, you download growth club and the collective.

[00:12:47] I certainly have gained a great deal of connections, resources, opportunities, some really amazing friends and some great advice on starting and scaling my business and the smart side smart side hustle society is just my contribution to the mix. So I would love. For some of you to come and check these opportunities out.

[00:13:09] So in that vein, feel free to seek me out as well. And any questions that you have about any of these opportunities? I will share my experience with you. One-on-one if that's what you would like, shoot me an email. Info@chrismcpeak.com or you can find me on Instagram at K R I S M a S P E K. Send me a direct message.

[00:13:34] I would love to connect with you there. And that my friend is the end of today's show. So we have been talking about four specific reasons why you need community. With your side hustle and for very amazing resources that you can take advantage of to help build boost, start scale all of the things with your side hustle.

[00:14:02] So thank you as always for downloading this week's episode. I know you have more than your fair share of podcasts to listen to and subscribe to out there. I'm so grateful that you choose to listen. Got side hustle every week. I would love it. If you'd share this episode with friend or go on into apple podcasts or wherever you listen to your podcasts and give me a rating and review, because that would be super helpful.

How to Incorporate Self-Care into Your Side Hustle

Hey - before we dig into this week’s episode, I want to tell you about some super cool things coming up with my affiliate relationship with ULTIMATE BUNDLES:

The Collective:  The Collective is a membership that will help you conquer your online business, whether you are a blogger, content creator, or an affiliate marketer (or aspire to be one!).  Each month has a different topic and different expert.   This month, March, we’re covering Pinterest Marketing.  And yes, I know - I’ve got my own membership that I’m promoting, THE SMART SIDE HUSTLE SOCIETY.  Guess what?  I believe in The Collective so much that I’m willing to give you three free months of my membership when you join The Collective.   Just email me your registration confirmation and I will hook you up!!  

The Ultimate Side Hustle Challenge - it’s BACK!  Starting up in mid-March, this challenge is just two weeks and I am a featured coach again.  If you haven’t started your Side Hustle yet, this challenge is perfect for you.  There are daily lessons within the challenge Facebook Group and PRIZES!  Check it out here. 

Okay, so why does Self Care matter and why do we need it?  One of my favorite quotes is from Eleanor Brown:  "you cannot serve from an empty vessel."  And that goes for your side hustle as much as it goes for your day job, work-life balance, and everything else.  Without self-care, you cannot take care of anyone or anything - and that includes your side hustle.

This quick-and-dirty episode gets to the heart of self-care and why we need it.  And I'd LOVE to hear from you on what kinds of self-care YOU utilize.  As always, here’s a transcript of the show, or listen in by clicking above.

today I want to talk about self-care and the side hustle.

That's like sex and the single lady, but different.

I have been struggling with this area of my life myself, and I thought sometimes the best way to improve a particular area of your life is to talk to other people about it. So I am here today to do exactly that.

Why does self-care matters and how do you treat yourself? And you've probably heard the term self-care in a lot of different circles. You hear it at your day job. You hear it on podcasts like this one, you talk about it with your friends. Maybe your supervisor talks about it. Maybe you're talking about it in your professional associations, self-care covers a lot of areas and it is something that's really important to focus on because I think it was Eleanor Brown that said this,: “we cannot serve from an empty vessel.” So when we get to feeling so depleted, so exhausted that we're not able to focus on ourselves. Then we can't really put ourselves in a position to help anybody else.

And I don't know about you guys, but I got into my day job because I wanted to support students. I wanted to help students on their journey in higher education. I started the swim team with my husband, because I wanted to help other adults learn to swim and become comfortable in the water, which is really my husband's place to shine. But supporting that talent of his became a huge why for me. And so I help him run the team on the backend and then came the desire to have my own thing: time management coaching piece for me became important because I wanted people to be able to understand that you can have a side hustle, you can make room to do these things to either make extra money for yourself, have a hobby that can support you financially, or find a way for you to just tap into something that has meaning for you and share it with the world. And that's why I put myself out there. But again, these are three arenas of my space where if I'm not tending to my particular needs as a human being. I can't help anybody. I can’t help anybody in my day job, I can't support my husband. I can't support our team and I can't help you guys if I'm not taking a very careful look at how I treat myself day in and day out.

So benefits of self-care, let's just start there. Spending time and effort on yourself can rejuvenate and energize. Taking time to indulge in your own self-interests, demonstrate your worth leading to improved self-esteem and a more positive outlook on the world. Self-care helps you better cope with stress. That is a huge piece to this and to prioritize what's important to you.

Let's talk a little bit about some examples of self-care. Oh my God. I can go on and on about this for me, sometimes a little bit of self-care is just getting up in the middle of the Workday, grabbing my phone and taking a walk around the block, listening to whatever music is, fueling my soul these days, or catching up on another podcast or listening to part of an audiobook or being at one with being outside and listening to nothing. That is a huge way to do some self-care. That's fast and easy and doesn't cost you anything,

Now, if you've been a fan of the show for a while, you know that I'm a big fan of the morning and the evening routine. And that's a great place to indulge in self-care. Morning-Routine self-care can be journaling. Self-care can be meditation. Self-care can be your morning workout or your morning exercise. For the evening self-care. I like to do a gratitude list every night. Before I go to bed, then I'm grateful for each day or rather that I appreciate writing those things down and being familiar with aspects of my day that have made me go, “I'm so appreciative of that.” And that's a great way to fit self-care into the day. I think that you need to be flexible with your care. There are days when the most amount of self-care that you can do for yourself is one minute of meditation. And there will be days when you can spend a whole two hours at a spa taking care of yourself and indulging.

I think that self-care doesn't have to be grand gestures, epic things. But if you're telling yourself each day, this is what I'm doing to take care of myself. This is what I'm doing to engage in self-care. That's all you need to do. You don't have to have an epic schedule or calendar.

Make a list of five simple self-care routines you can fall back on when needed. This is a great thing to keep in your arsenal for when you have those busy days or when it's just, you know what, I don't want to think about self-care today. I just want to find a way to do it. And then you pull from that list.

And again, some simple things that you can do every single day. Meditating going for a walk journaling, taking time to snuggle your dog. If you have a dog, boy, let me tell you. Duke is one of my chief self-care advocates in my home. He is such a great little fella to snuggle up to when I'm feeling like I need a little bit of self-care.

Also, you have heard me talk over the years on the show about the appreciation rant that I do with my friends tomorrow in Janice. Although currently I am not doing them as regularly as I would like to be, but working on that and we call each other each day, actually we leave voice messages. And we share all of the things we appreciate in our life for about three minutes.

And those are great ways to engage in some self-care because you share with a person that you care about, some excellent things that are happening in your world and let them reciprocate. So that is a fantastic way to engage in some self-care or reminder that self-care, doesn't have to cost anything.

You don't have to do the spa-mani-pedi-hooky day, where you spend the entire day at the movies. Although those things are great. There are low-cost free things that you can do to engage in self-care. So don't get caught up in the fact that I can't afford self-care because frankly, you can't afford to have self-care.

And the other thing that's important to remember about self-care is engaging in self-care. Is not selfish. It is not selfish to take care of yourself. It is not selfish to admit that you're pooped and you need a little bit of a break and you're going to indulge yourself. There's nothing at all.

Selfish about that. Going back to my original quote from the start of this episode, you cannot serve from an empty vessel. And that means we have to do. Time for self-care and we have to let ourselves feel good about that. Not feel guilty about it, and we need to let ourselves feel free to engage in self-care when we need it.

And for that, my friends, I'm going to send you off into your Wednesday, reminding you that having a side hustle does not necessarily mean you are hustling all the time. A side hustle is something you do on the side. It should be bringing you joy. It should be making your heart sing and it should be something that's fun.

BONUS EPISODES: Setting Goals for Your Side Hustle

This week’s episode is the final piece of the bonus series - i hope that you have found it helpful as you navigateHEY Everyone! We are wrapping up this incredible bonus series for starting your side hustle in the year 2022.

[00:01:11] It is now the second week of February, and this is going to seal the deal for all of you and put that new side hustle fully into motion. So let's recap, going back to the very, very beginning. The series where we have been working off of the smart side hustle master plan. For those of you looking to start your side hustle in 2022.

[00:01:40] Yes. I know you love your day job like me, but you have got something on the back burner. You've always wanted to do big plans for retirement. You want to get a leg up, maybe you want to dig into a small business to get tax breaks, but for whatever the reason. You have opted to tune into this show and get a jumpstart on that side hustle in 2022.

[00:02:05] In bonus episode one, we talked about what's missing and what's driving your side hustle desire.

In the second bonus episode, we did a guided visualization on what your vision is for your small business.

In the third session, we talked about bringing our vision to life with possible names for the business and who do you help? Then we created a timeline with a start date and a marketing date. And how many hours? You could commit to your launch and to your business itself. Then we went through a biz basics, essential to do list with all of the various things that you need to get in order to launch your small business.

[00:02:52] And now my friends, it is time to sell. Goals. And honestly, that's really the only thing I wanted to talk about today. Setting goals for yourself and your new business is going to be super duper important because you want to have a benchmark. You want to be thinking about what you're going to achieve through the small business.

[00:03:16] So your goal might be. Your goal might be how much money you want to earn every month from your side business. It might be, I want to earn, I want to earn up to a thousand dollars a month from my side hustle, or I want to earn $50 a week from my side hustle. You could also translate that into the number of clients that you want to serve.

[00:03:42] Let's say that your side hustle is going to be working as a. Affiliate marketer, and you're going to join one of those businesses that allows you to build a downline. So one goal could be that within the first six months of your business, you will recruit two people to be part of your downline. Or it could be that you want to be a career coach.

[00:04:08] So your goal for the first six months of your business might be that you will have four coaching clients. Maybe your side business is going to be a blog or a. Podcast. And so maybe a good goal for the first six months of your business is to have 50 downloads or 50 followers. So I think. You can kind of see where I'm going with this.

[00:04:35] You want to think about the kind of goals you want to set for yourself, whether that's in terms of business size, business, growth, dollars and cents maybe it's followers for a Facebook page or an Instagram page. Maybe you're a side hustle is that you want to become an influencer because you want brands to find you.

[00:04:55] So maybe you're looking to have. You know, 500 followers in the first six months. And granted I'm saying six months is just a sample. You can set weekly, monthly, quarterly, annual goals. In fact, you might want to do. One of three things you might want to set short-term mid-term and long-term goals, putting your emphasis on more short-term goals in the beginning.

[00:05:23] And that could just be like for the first four weeks I'm in business. My goal is every week to check off these tasks in the smart side hustle master plan that you can get by texting the word hustle to 6, 6, 8, 6, 6, you are going to get a. List of you're going to get a goal planner. With three goals and three due dates.

[00:05:49] And of course you can make multiple copies of this. And then the master plan also comes with a weekly planner and scheduler so that you can look at Monday through Friday. And then there's a box for Saturday and Sunday where you can write down the specific things that you want to cover. On the days of the week.

[00:06:08] And I think we talked about that in a previous episode as well about building in theme weeks for your side hustle tasks. So my friends that have now concluded all of these fantastic bonus episodes that are going to help you launch your side hustle in 2022, if you would like to learn more, I would love for you to fill out my VIP coaching application because I would love to help you get to the next step of yours.

[00:06:44] So click on the show notes to get your paws on that. And this is Christmas peak. You've been listening to God's side hustle. Next week's episodes. We'll be back to, I guess, what you would call the original format with a couple of interviews and a couple of longer episodes with tips and tricks and strategies for doing all things side hustle.

[00:07:08] I’m Kris McPeak. I'm so grateful for you being here again this week and have an amazing rest of your week. .

BONUS EPISODES: Start Your Side Hustle in 2022 - Get Your Business Task To Do List in Order!

[00:00:00] Hello, my favorite fantabulous side, hustling friends. Welcome. Once again to another fun-filled fabulous episode of GOT SIDE HUSTLE. I'm your host, Kris McPeak and yes, this is another super duper swift, fast, quick, and dirty bonus episode, where we are running you through the official smart side hustle master plan so that you, the GOT SIDE HUSTLE listener, can launch and scale your very own side hustle right here in 2022.

[00:00:36] I believe this is the fifth episode of this series. And so just to run you through, if you're just joining us, of course, you want to go back and catch the others, but the first bonus episode had us talking about what's missing. What's the why behind the side hustle. And, and what is it that we're looking to create for ourselves.

The second had to do with doing a visioning work, doing some visioning work. So we did a visualization exercise about what your future looks like with the side hustle. In the third bonus episode, we did brainstorming where we did names for our business. And then we crafted your “I Help…” statement.

[00:01:20] That is a huge part of this whole thing. You guys, because if you can't tell somebody who you help with your side hustle, you won't get any clients or any business. That's super important. In the fourth bonus, we did a timeline exercise where we mapped out our start date, our marketing, and talked about the amount of time we're going to commit to this side hustle project of ours each week.

This week, we're going to look at a couple of things. There is what I call the biz basics, your essential to-do list - CLICK HERE to get your hands on the companion workbook that goes with the smart side hustle master plan.

NOW: let’s talk basics for your biz. This is a non-exhaustive list because as you start to work on your business, there may be things that pop up that you think, “Oh, well, Kris McPeak doesn't need this in her business, but I highly likely am going to need it for mine.”

[00:02:28] Here's a couple of things to be thinking about. You're going to make a prep checklist of the three weeks leading up to your business launch. Now you might be closer than that but at the very least plot out four or five of these tasks to do in the next week or two. So. I'm going to go.

[00:02:52] I'm going to share about four of these, starting with researching domain names for your business and purchase one. I am a fan of GoDaddy, so I go there to look for any time I need to buy a domain name for a project, a new website, etc.

You're going to have to have a website for your business. You guys, this is something I don't think you can get around unless you are doing the gig economy work and doing Uber or Lyft or Postmates or Instacart, those things.

[00:03:20] And then get a free trial for a website provider and start playing around with your site. I'm a big fan of Squarespace, but there are definitely others out there that exist. If you want to go the WordPress route and build everything yourself. That's totally an option you'll pay for hosting separately.

[00:03:39] What I like about the concept of Wix or Squarespace is that it's all in one. So you're not paying for design and, and hosting. That's something else on your to-do list. You'll want to think about where you're going to have your social media main platform be. I am Instagram person, which also means I'm sort of a Facebook person because Facebook owns Instagram (or should I say META owns Facebook and Instagram) to run the types of ads that you may want to do later in your business, you will need to convert your Instagram to a business account or start a new one. And having a business Instagram account is really helpful because of the insights that you get on the people who are following you and who may eventually become your ideal.

[00:04:31] And then another thing to think about is the money piece of this whole thing. You really do need to have a separate business checking account. So you're not commingling your funds. It's going to make it so much easier to account for everything. Go back and listen to the episode I did with Heather Zeitzwolfe and she talks all about this stuff on that episode. Heather also covers this stuff in her show called GET THE BALANCE RIGHT. And if you don't have an accountant that does your personal income taxes, you may want to research bookkeeper or accountant folks to work with you on your side hustle. Because there is a lot of financial things you have to take into consideration when you're building your own business.

[00:05:13] And I'm not going to get into that in this episode because it's a short, quick, and dirty bonus episode, but get your hands on the companion workbook. There are about 12 things on this list of essentials that I think you have to do to get your new side hustle up and running. And then you'll also get a prep checklist…I promise those things are going to help you really gear up to making sure you're getting everything done to launch your brand new, exciting side hustle.

We are only one episode away from finishing the series and I've been so, so grateful and so happy to. To do these for you guys. I think that having a side hustle is something that can really enrich your life in dozens and dozens of different ways.

[00:06:05] I know for me, it's resulted not only in a little extra money. It's resulted in a whole new type of relationship with my husband since we run a business together. And boy, if I had a nickel for all of the new friends and contacts that I've made since starting a side hustle, becoming a podcaster, I would definitely have a lot of nickels, not retirement early worthy, not early retirement worthy, but definitely I am rich in.

[00:06:36] Friends and contacts and support because of my time as side-hustling career professionals. So that is what I got to say to y'all this week. Again. Thank you so, so much for downloading this week's episode.

BONUS EPISODES: Start Your Side Hustle in 2022 - So When Are You Going to Start?

[00:00:00] Hello, everybody. Welcome back to another fantabulous li fun episode of GOT SIDE HUSTLE. I'm your host, Kris McPeak and I am back today with another bonus episode. As we walk through the smart side hustle master plan to help all the side hustle listeners start and scale your very own side hustle here in 2022, we are closing out January, which means we are almost finished going through these bonus episodes and the master plan piece by piece every single week, you can get your paws on the companion workbook that matches these bonus episodes by texting the word HUSTLE to x66866.

[00:00:48] And that will get you immediate access to this 14 page downloadable workbook as I referenced at the beginning of the episode. Okay. So the first three episodes that we did, we talked about what's missing…what is the thing in your life that's calling to you to say, you need a side hustle right now, then we did a vision and we thought about the type of business we can run and visualized what that would look like and feel like.

[00:01:23] Then we came up with six possible names for our business and we crafted our “I Help…” statement. And that is how we're going to start building the notion of getting the word out there about our side hustle. So this week we're going to look at saving dates and starting a timeline.

[00:01:48] And what I want you to work on this week is the following. First of all, we're going to figure out a start date. When do we want this beautiful new business of ours to be live and out there in the world. And the minute that you put that down to paper, and by the way, also share with your friends and family and any other people in the world that you can get your paws on.

[00:02:16] Once you put that date out there, you're wedded to it. You have committed to it, it is going to happen, whether you're ready or not. I always think it's important to start with that launch date…put that down on paper and make sure people are aware of it now. This also makes me think of event planning and I'll give you a great example.

[00:02:39] We have a scholarship ceremony that we put on at my day job every single year. The date of the ceremony is pretty much the same every single year. All I have to do is look at the academic calendar and I'll know when that date is. Once we finalize the date, we work backward, with all the tasks that have to take place and happen. This is the thing that really makes my heart sing when it comes to planning and prioritization.

[00:03:06] And that's another reason why I think it's so important that you pick the start date for your side hustle. You put it out there and now you're going to. Your way backwards with all of the tasks and things that you have to do to get that business up and running. The next question you wanted to answer is how many hours per week can you commit to your launch?

[00:03:28] If you are a regular listener of the show, you know that I'm a firm believer that you can run a side hustle and just one hour a day. So that would be seven hours a week. From time to time, you're going to need to invest a few more hours here and there to really make your business work. And when you're preparing for a launch, that is something you're going to have to carve time for.

[00:03:50] If you've never done a time-on-task and evaluated the amount of time that you're spending on your day to day tasks and projects and chores and all of the things, remember that you have 168 hours in a day. Ideally, you should be sleeping eight hours every night as part of your elevate, your eight and working only eight hours a day.

[00:04:15] So those other eight hours or the negligible hours that you have to do things like work on your side hustle. So think about that. Think about how long it takes you to do all of the other things in your life, and then make a set plan for how many hours a week you can commit to preparing for your. The next thing I want you to pin down is how many hours a week do you want to work and taking the consideration?

[00:04:40] Of course, too, if you are going to do a gig economy type side hustle, like you're going to drive an Uber car, or you're going to do something like Postmates or Instacart. You can't just do that in an hour and expect to make any money. So doing gig economy side hustles like that, you're going to have to carve a night a week or half a weekend, day, a week, whatever it's going to take for you to make good money.

[00:05:07] That's a sustainable side hustle. I'm a big fan of passive income and the ongoing recurring income. So I'm developing a side hustle that gives me the flexibility to not have to work as many as many hours. And I like to focus doing no more than 10 hours a week on any of my side hustles.

[00:05:29] That includes my podcast and side hustle coaching plus the swim team that I do that I do with my hubby. That's the next thing that you want to settle on is how many hours per week do you want to work? And then the next thing is when do you want to start marketing?

[00:05:49] I think you're going to want to start putting your message out there between two to three weeks prior to going live with your business. So that's something that you're going to build into that calendar for yourself. In essence, these four blocks of questions that I've just asked you, two of them are very firm dates.

[00:06:07] What's your start date? When is your marketing launch date? And then the other two chunks here are the amount of time you're going to dedicate. To the side hustle of yours. You're going to dedicate a little bit more time in the beginning as you prepare for your launch. And then you're going to scale back so that the ongoing work that you're doing on this business is going to be a little different, again, gig economy, completely different scenario, because with that, you may not really need to have a launch date per se.

[00:06:37] You're going to hop on to a side hustle concept that's already created. And if you would like more information on that. Pick up my quiz, which side hustle is best for you. And I will put a link to that quiz in the show notes. So that is going to get us through today's bonus episode, where we talk about saving dates and plotting out our timeline.

[00:07:01] Thank you again, my friends for taking time out of your week to listen to my show, I would love to hear from you about these bonus episodes. So please feel free to shoot me an email: info@krismcpeak.com

BONUS EPISODES: What Kind of Side Hustle Do You Have?

[00:00:00] Hello, everybody. Welcome once again to another fun-filled fantabulous episode of GOT SIDE HUSTLE. I am your host, Kris McPeak and we are back with more bonus episodes where we are rolling through the very famous, SMART SIDE HUSTLE MASTERPLAN where I teach you how to start, prepare for., visualize, create and launch your very own side hustle here in 2022.

[00:00:35] It is the third week of January and there is a lot more work we got to do on that side hustle of yours, my friends. In the past two bonus episodes, we have focused on what's missing from your world that is causing you to say, “I want a side hustle.” And then we did a visioning activity last week, as you thought about the kind of business that you can run and what that future looks like while you're doing that side hustle.

[00:01:06] And I hope that those activities were helpful for you. Of course, if you need to get your paws on the companion workbook for these bonus episodes, you can do the join by text, which I mentioned at the beginning of the episode to get this workbook for free. And it's super quick to get your paws on that.

[00:01:34] Okay. So one of my very favorite scenes in the movie EMPIRE RECORDS is when Rory Cochran's Lucas tells Ethan Embry’s Mark, that once he picks a name for his band, you'll know the kind of band you have.

[00:02:00] Well, I think that there's something to be said for that when it comes to coming up with a name for your business and in this part of the bonus episode/tutorial here, I ask you to come up with six possible names for your business, because they're all going to roll off your tongue a little bit differently.

[00:02:20] They're all going to make you picture something different. But I think that we need to. Put all options out there and then test them out with our friends and our family members and any other people that may eventually have an interest in our side hustle. If you have joined some Facebook groups, online communities, Clubhouse, communities, anything like that, I would definitely encourage you.

[00:02:44] Once you come up with the names for your business, six possible names for you to get some votes and get some feedback. And I think what's going to wind up happening anyway is the one that gives you the most ecstatic, positive feeling where you could say that name over and over and over and over again, and never forget.

[00:03:08] To say SilverPeak Development is so easy for me. It's connected to the business that I run with my husband and the word development for me comes from one of my top five strengths quest finders from the Gallup strengths quest personality assessment, where Developer is one of my top five talents.

[00:03:31] And. Phase. I'm always looking to help people tap into their potential and do the things that they were born to do work to their strengths and, and use those strengths and own them. So SilverPeak Development was not my first business name. But it was the name eventually that got the most resonance and feels the best to stay out, to say out loud.

[00:03:58] So that's going to be the first task that you're doing here this week for this bonus episode homework. And then the next thing you're going to do is start to craft your “I help…” statement. This is also known as your elevator pitch or I don't know what other people call it, but when it comes down to who you help with this business, you're going to fill in the blanks with sort of a skeleton sentence that goes like this.

[00:04:29] I help blank do blank so they can blank. Who is the type of person that you help? For me, that's career professionals who don't want to quit their day job. What am I going to help them do? Well, I'm going to help them start low stress, time, efficient side hustles so they can do what once they've started that thing that I'm saying they're going to do, what are they going to be able to do with it so they can utilize all their skills and talents, or I've also said, So they can supplement their income while not compromising their lifestyle.

[00:05:13] So your I help statement. I help blank. Who do you help? I help blank do or create or start or launch or facilitate whatever that thing that you helped them do. So they can, and what's going to be the transformation from that. So I help blank do blank so they can blank. And if you pick up your companion workbook for this bonus episode, there's two little spots where you can brainstorm and write stuff out.

[00:05:51] My, I help statement all the way through. I help career professionals who don't want to quit their day job start low stress time, efficient side hustles, so they can supplement their income and not compromise their lifestyles. So that is this week's bonus episode. That is your side hustling homework. And I sure hope that these mini bonus episodes are helpful for you.

[00:06:18] I would love to hear how you're feeling about them. So shoot me an email: info@krismcpeak.com. I would love to hear from you! Have an amazing week, everybody. These bonus episodes are short and sweet and I hope they kick off your day in a wonderful way.

BONUS EPISODES: Start Your Side Hustle in 2022 - Guided Visualization!

Hey everyone. And welcome back to another bonus episode of GOT SIDE HUSTLE.

And today we are forging into your next bonus episode with starting a side hustle in 2022. In last week's bonus episode, I threw out four questions for you to think about in terms of what's missing in your world, that makes you want to start a side hustle.

It could be as easy as this: I have a talent than in my day job that I'm not using, or I really need to make a little extra money and the thousands and thousands of responses in between. In this episode we're going to do a visualization on what our vision is for starting that side hustle. And again, this is going to be a quick and dirty bonus episode where we work through that stuff.

What I want you to do while you're listening to today's show is go back to those four questions that you worked on in last week's bonus episode. And we're going to use that to create the vision.

The first question that I have for you is what kind of business can you run?

You think about all those talents and, and driving issues, the things that you do really, really well. Well, what kind of. What business concept does that lend itself to are you a talented content creator? Are you really good at knitting and people constantly compliment you on the things that you design and wear to your day job. Are you really good at solving other people's money problems? You do, your friends and family constantly come to you for questions about how to save money, how to invest money, how to. Yeah. So those might be some other things. Your unutiliized talents and your desire for your side hustle are the, are really the places to sort of dig in deep here. Let's go to the next level with this.

I am going to do a guided visualization for you guys. How cool is that going to be? So I want you to settle in and just kind of close your eyes, and this is going to be really quick, but you're going to want to have paper and pen next to you so that you can look at your side hustle future and write down what that looks like.

Close your eyes. Settle in comfortably and think about all the amazing talents that you have recall the last time someone told you that you were good at something. And could you help them? How did that make you feel? Were you able to help them? How did you help them? How did your help make them. Take a second to pause this recording and write down your thoughts.

Now think about a time when you created something or you wrote about something or you talked to a friend about something and that's something really made your heart sing. What was that? Something, how often does it rise to the top of your consciousness? Do you think about it all the time? How does it make you feel to think about it?

How does it make you feel to think about it and get paid for doing it? Take another second. To pause the show and write down your thoughts.

Now, when you close your eyes, think about your home office. What does it look like? Where is it located? Does it face a window? Is there a place for your dog or cat to sit with you? Like I have, where will you put your computer and what else goes on the office desk? When you sit down to work, what is it exactly that you're working on?

Take another second to pause and write down your thoughts. Finally, when you think about this thing, what is. What does it do? How good are you at doing it? Now start to think about who it's for? Who do you help? What does your ideal client or customer look like? Where does she live? Who does she live with?

What does she dream about at night? What worries her on a day-to-day basis and how do you solve her? Now, take a final second to pause and write down your thoughts and that's it. Save your notes from this visualization and play it back several times over the next few days. If you need to, next week, we are going to dive in fully to your I help statement and you'll be off to the races.

Meanwhile, if you'd like to get your hands on the workbook that goes along with these bonus episodes, text the word hustle, H U S T L E to 6 6 8 6 6.

21 Business Lessons Learned During 2021

2020 may have been a total booger and truly shitty year, but 2021 was a rollercoaster of a ride if ever there was one.  And I LOVE roller coasters, but I’ll tell you what…I’ll take a little bit of a kiddie ride for a while if you don’t mind me saying so.

Regardless, there were plenty of lessons to learn in 2021 and I’ve come up with 21 of them to share with you for this week’s ``better late than pregnant” episode LOL.

These lessons are all business related in the sense that they are personal and frankly, when you have two side hustles, one with your husband, and a day job that you truly love, then everything gets a little personal every now and then.  From working ahead and setting deadlines to having your own professional development curriculum and rocking your mindset, I hope you enjoy this fun list that I’ve shared in Episode 157.


If you still haven’t started that Side Hustle yet and you want a jump start, I’d like to invite you to join me starting the week of January 3rd with the Ultimate Bundles Side Hustle Challenge. It’s for the full month of January and only costs $5! Join today!!

DANG! Has it taken me a while to get to this episode, like a whole freaking year. And I feel as though the last three or four days could have been a year all on its own. There's just been so much stuff to deal with. Not the least of which is the friggin’ omicron COVID-19 strain.

But this is not a show about COVID-19. It's a show about side hustles and I have been struggling with what I wanted to share here as we're going out the end of 2021, the start of 2022. And I'm noticing now that, of course, a Taylor Swift's 22 song is all over tick-tock and Instagram reels, which makes me giggle, but that's neither here nor there.

I thought of a lot of different things that I wanted to talk about it in the end. I just narrowed it down quite conveniently, I suppose. There were 21 lessons I learned in 2021 relating to my business and my life. And so I thought today I would share them with you. So. With no further ado. And these are not in any particular specific order either.

This is just how they flew out of my brain. So here we go. Number one, work ahead. If there was one thing that hamstrung me this year, it was not having enough work in the can across the board, whether that is with podcast episodes, scheduling social media, writing emails. Doing outreach to clients. I, there were so many weeks where it was Tuesday night, even Wednesday morning, and I did not have a show ready to go.

So more than ever in 2021, I learned that working ahead makes things a lot easier for myself and my business. Talk about a sanity saver. Oh my goodness. So you're going to hear me talk about that a lot. In 2022. It is one of my top business goals is developing. A constant standard practice for always working ahead in my business.

Number two setting deadlines and making them public, nothing made more sense to me than when I decided to do something. And I created a date that it would be ready to go and made that public. So the biggest example of this was when I launched the, my first membership, the smart side hustle society, which you can see.

You can still join and it's only $25 and it's a super hoot. But once I decided that this would be when the membership launched, as opposed to does, you know, oh, let's get ready and work on it. And then when it's ready, we'll launch it. No, we'll set a date for when it's going to happen and we'll work towards that date.

So it'll be launched on that date. So that really gave me the impetus to make sure that I stayed on top of that project. And when it was ready, it was ready. And the date was out there and I got that shit done.

Lesson number three is to find your community. And that's the community within where you hang to discuss aspects of your business and your life with like-minded people who want the same things. So for me, that community comes from. Two unique areas. One is the rise mastermind that I participate in with Alison melody, from the food heals podcast.

And the other one is podcasting business school and the download growth club that comes out of Adam Schaeuble’s Podcasting business school shop. So between those two areas, that is where I go when I need help in my business, when I want to bounce ideas off of people. And when I want to learn and grow and in that vein, we have number four.

That is, if you are. Side hustler, and you are building a business. It really helps for you to build a community around your business. And that is something that I've learned for myself, having been a part of these other amazing communities that I need to do more of in 2022. So I'm excited to be able to put that out there for you guys.

Keep me accountable. Okay. I want you to email me and, and talk to me on social media and say, yo McPeak was our community. We want to meet people. Okay. Number five is that I learned to embrace social audio with apps like clubhouse and wisdom. There's some really amazing people to connect with out there.

And it's an amazing way to put out. Fantastic content and connect with community. So if you are not. On clubhouse or on the wisdom app. And you want more information about that? I will put some links in the show notes, but there's some really great resources out there. So find your way into social audio.

Just dip your toe in the water. You don't have to go whole hog, but make that be something that you carve time for in 2020. Number six, get eight hours of sleep every night. That is part of the elevate, your aid philosophy. I still believe in it, even if I am not always fully practicing it. And that is something that came to light for me this year, when things started getting out of hand for me, the easiest and most basic way to get back to myself is to remind myself of the elevate, your aid philosophy, which is.

Get eight hours of sleep every night, because you're honoring your health and wellness. And then number seven, don't work more than eight hours a day in your day job. And that is while you are honoring your work-life balance, these are two key aspects of the elevate, your aid philosophy. And as far as I'm concerned, all things, time management start and end with that philosophy.

So than. Six and seven and a half to do with elevate your eight. And that is getting eight hours of sleep at night and not working more than eight hours a day. Lesson number eight, find your sweet spot and double down on it. And to be honest, this is still something that I'm trying to figure out because I have a shiny object syndrome sometimes, and I get all wrapped up in wanting to do all of the things and that.

Flows into lesson learned number nine, is that when you try to do everything, you're going to be great at nothing. And that was so relevant for me this year. And coming off of the initial surge of the pandemic in 2020, where everybody was doing all of the things, because people were trying to test out what it was going to be like to have a side hustle and make more money.

If you were laid off or, you know, couldn't go to work for awhile, but now it seems like it makes so much more sense to just become the expert, the specialist at your niche and double down on that and go, go. Go whole hog in, on all of that. So that's eight and nine. Find your sweet spot and double down because when you try to do everything, you're going to be great at nothing.

Hey, lesson learned number 10 is to make your damn bed everyday. And this is just, don't be a slob. Okay. Make your bed and keep your bedroom a safe, happy, comfortable sleep sanctuary. Okay. Moving on. Number 11 is to have your own professional development curriculum, whether that is something that you develop in your day to day.

Or whether it's something that you are developing within your side hustle and your small business, or both find ways every single day to take in information that is going to help with your professional development. This can be pod. Like you're listening to right now. See you're doing it just like that.

By listening to my show, you are engaging in your own professional development curriculum, but this is also through reading books, participating in community chats like Adam Shai, bellies, pod pals joining a mastermind, having access to online courses, all of those things find something that speaks to you and that helps you learn and dig into it.

And. Something with your own professional development, every single. Number 12 morning routine is key. At least for me, it is when I am setting and sticking to my traditional fantastic morning routine. I am fucking unstoppable. There is nothing that's going to get in my way. It sets my tone for the day. It keeps my attitude high vibing, and it just opens the door for me to step outside and say, world I'm here.

Fucking kick ass and sorry about the F words. Well, on the days that I don't engage in my morning routine, that is so much more where I'm going to backslide and be grouchy and have people be like, dude, what is up with you today? You're kind of a bitch what's up anyway. So if morning routine is something that you have not developed.

Maybe you're more likely to be in line with an evening routine or a lunchtime routine, but something to get a focus around your day, give you some time to work on your business and give you some time to sort of set your mental stage. However you need to do that. And by the way, having a morning routine does not mean you have to get up at four o'clock in the morning.

Like I do, you could get up at 10 o'clock in the morning and still have a morning routine just saying. All right. Number 13, respect your business partner. You might have a business that you do in line with somebody else. You have a teammate, you have a colleague or hello, like me. You're married to them.

Charles. And I got married first and started a business next, but I ha I can't even begin to tell you how screwed up things can get. When I forget that not only is he my business partner, but he's also my husband and I need to honor that relationship and I need to treat it a little bit differently in order to make it work and make it rock.

And some days are really hard. You guys, I'm not gonna lie. It is hard to do run a business with your spouse.

I did do an episode on this a couple months ago, and then we also had guests recently. So I'll put links to the show notes in the show notes to those two episodes in the event that you are somebody who is married to your business partner, that's number 13. Number 14, lesson learned is that your business is going to have ebbs and flows and.

Need to be okay with that. I cannot tell you how many times this year I would come to my monthly coaching appointment with Lindsay and I would be all bitchy and grouchy because I had gone from this many Instagram followers down to this many, or my Pinterest views had taken a drastic cut. That kind of stuff is going to happen because while we can control.

Our business and the way we approach our business, we can't control the way the world is going to respond to our business. And we're going to have some months where we're doing everything right. And everything is converting and the money is just coming in and we're going to have months where there's crickets and you have to be okay with that.

You have to allow for those ebbs and flows to happen. Okay. To learn from them. So just telling you, that's going to happen, roll with it and be smart. Speaking of coaches, number 15, hiring a coach. It was the best thing that I did this past year. Having that investment in that person who was going to help walk me through lots of things.

I didn't know how to do, but even more importantly to remind me. On the importance of self-reflection and how having that coach in your life can really step things up for you. So if you have not, if you have not yet dove into, or if you are not yet diving into, I don't know the right way to say that, but if you've been flirting with the idea of hiring a coach, I'm here to tell you that you should definitely do that.

Even if you're just going to be a side, health slept. Even if you're only going to be a side hustler for the rest of your life, with your day job that you love, which is that's my jam. So if you're that person I'm here to tell you, I would love to coach you. I would love to work with you on making your side hustle.

Great, but continuing to honor and kick ass at the nine to five. So hi, I'm Rick coach. Pretty frigging. Good idea. Number 16. This was a lesson learned for me and I've realized personally how important it has been to stay in touch with my family and connect with them and spend time with them. I had some amazing opportunities this year to visit.

My S my youngest sister came to visit once. She flew me out to Kansas to see her kids in a play in the late spring. And then my entire family got together in Utah for a family reunion in June. And just those three opportunities within this year were so amazing. And my sisters, both of them are coming to visit me there.

They get here tomorrow. And we're going to spend three days in Hollywood and just have great sister time. And it really I'm embarrassed that it took me so long in my adulthood to realize how important my family was to me and how close we are and that I want to stay close with them. So big lesson learned for me from my own.

Mental stability and connection with others is staying in touch with my family was a big, big deal. Lesson number 17 is that your health is everything. And talk about some changes that I wanted to make this year that I just didn't allow myself to make, because I said it wasn't important and it is it's hugely important.

The time and effort that we spend on our health and wellness now is going to save us time. And money and effort later. So that is going to be a huge thing I focus on in 2022 because I'm really not all that healthy right now at age 53. And I'm not proud of that, so that. Lesson learned for me in 2021 number 18 lesson learned.

Remember why you love your day job, because that is why you're doing just a side hustle in the first place is because you made this connection with this day job and you're digging it and you love it all the time. And it's amazing. And you're great at it, but sometimes things go wrong. And you get all pissy and bitchy about it.

And you're kind of like, I can't even believe I work at this place. What the fuck is wrong with me? That is not necessarily the problem. The problem is that you forgot why it was so amazing for you. And I'm learning to remind myself about that every single day. When I do my appreciation rants with my friends tomorrow.

When I talked to Charles about my day at the office and think about how blessed I am to have the work that I have. It's important work. It's meaningful. I'm good at it. So every single day, remember why you love your day job lesson learned number 19 and. Very directly related to less than 18. Is that when you find yourself in a place where you're starting to go over the ledge and you're on the precipice of a funk, you got to ask for help and you can't be afraid of that.

I think asking for help shows more sanity and. Stick with it, anise and wherewithal, then just trying to get things out on your own. And I learned that lesson hard just here in the last month and a half at the day job realizing how important it was for me to be able to look at my boss and say, I'm struggling here.

And I, I need some focus. I need to get a sense of what's the most important thing for me to put my energy on right now. So. Make sure that you're doing that and, and, and all facets of your life. If you're struggling in any way, don't go through this stuff by yourself. Ask for help. If that person needs to be me, I'm happy to give it a try.

So find me on Instagram and say, yo, McPeak I need some help. I would love to be there for you. Lesson learned number 20 in line with asking for help. Don't push people away, your, your friends, your family, your coworkers, your community, all those people that are out there for you there, they love you for very specific reasons.

And when you push them away and making it hard for them to help you, if that's not doing anybody any good. So keep your, your people close to you and remind them how important they are to you. And. Keep them with you all the time. Don't push them away. Super important. And here we are at the end, this is lesson learned number 21, and it is mindset.

Everything. And I saved this for last, because this was the biggest thing for me, that in the days that were my darkest this year, it was when I allowed myself to fall into that place of everything sucks. I'm not good at anything. Nobody wants to. Connect with me. Nobody wants anything I'm selling. My work is no good, blah, blah, blah.

You know the drill because you've done it before. We all struggle with our mindset. And those were the days where I would, you know, raise my hand in wherever I was and say, that's it, I'm quitting. I don't want to do this anymore. And. That is the first thing that's going to cause your business to take a huge backslide.

Those are the three steps back that are going to be taken when you've had a good two steps forward, and then some something happens. And instead of being flexible or instead of embracing the lesson, that's there, you fall into this pit of everything sucks. So remind yourself to. That positive mindset there.

Remind yourself why you landed the side hustle in the first place. Why you love your day job, why your family's so important to you, why your health needs to stay front and center in your world. Why it's important to work ahead? Why you should have community. All of those things. Every single lesson from one to 20 in the show today connects with less than 21.

And that's mindset is every. So that's it. You guys, my recap of the year 2021, what a deli, it was so many things to celebrate so many things to learn from. And I have to tell you that it was so fun to put this list together and even more fun to be able to be here and share it with you. So. Happy new year.

I hope all of you have an amazing time celebrating. I hope that your 2022 is incredibly beautiful and the. All the amazing things that you deserve. And once again, I'm so glad that you choose to spend your time with me. On the days I have really shows, which is normally Wednesdays, just not this week. This is Christmas peak.

You've been listening to GOT SIDE HUSTLE, happy new year, and I will check in with y'all next week.

How to Start and Scale a Digital Products Side Hustle

Are you looking to start a side hustle in 2022?  Watch this quick video for a preview on my Side Hustle Master Plan that you can get for FREE!!  If you have no idea how to launch your own small business next year, this is the video you need!!

I LOVE making new side hustle and podcasting friends!!  And Cody Berman is DEFINITELY a new side hustling friend!  If you are thinking that there is just one way to side hustle or once you start you can’t scale, you are definitely going to love this episode…especially if you have an idea for a digital product.  Holy Cow - the options that exist in the digital product space.  

Cody is the co-founder of Gold City Ventures and co-host of The FI Show podcast. He’s also a real estate investor, world traveler, and personal finance educator. He left his corporate banking job at age 22 to pursue entrepreneurship full time and now teaches others how to do the same.

Check out his podcast here:  https://thefishow.com


And get his FREE ebook here: The Seasonal Products Secret (free ebook) - https://goldcityventures.com/ebook

[00:00:00] Kris: Okay, everybody. Welcome back to another amazing episode of Got Side Hustle. My name is Kris McPeak, I'm your host. And today we're talking to my new friend, Cody Berman of the Fi Show, and that is financial independence. Cody, thank you so much for hanging out with us. 

[00:00:16] Cody: Thank you so much for having me.

[00:00:19] Kris: so we were chatting previously and you don't just coach side hustlers. You are a side hustle yourself. So let's talk a little bit about what's your day job, and then where'd the side hustle come from. And and how did that all come to be for you? 

[00:00:34] Cody: I've been a long time side hustler.  And like you said, now I'm kind of at the point where I've been hustling for a while. You know, able to quit my past day job. Now I have a new day job, but I was able to quit my past day job because of side hustling. And now my day job is actually running this company called gold city ventures, where we help other people get on their feet with various side hustles, most predominantly being, selling digital products online.

[00:00:57] Cody: And in terms of side hustles, I've tried, it has been everything under the sun, Chris. So, you know, one of my favorite ones is the kind of passive incoming side hustle. But I definitely want to talk about today, which is. Selling digital products online. It's a lot. I've also sold physical products online.

[00:01:10] Cody: I've also done Uber Eats on a bicycle. I've bought boats. I've done like literally every side hustle. I've tried it. I am just a side hustle fanatic!

[00:01:19] Kris: So then you're very familiar with the, well, I guess maybe not very familiar, I, I have a theory, a concept of here's the four types of side hustles that.

[00:01:29] Kris: So I think you have your gig economy, which you said Uber eats, like those are the types of things I think about there. Then you've got folks that do affiliate marketing or affiliate income, where they're going to share a product that they love with their friends, and then they get a piece of the action.

[00:01:46] Kris: Then there is the content creator, the creator concept, whether you are. Creating digital products like you were talking about, or people that like are expert knitters and they design things and they make bank on Etsy stores. Like anybody that could, so anything made a killing when COVID started, right?

[00:02:04] Kris: Because now people need masks and they want masks that are cute and that are fun. And that suit their personality. So. That's the creator, the, a line. And then you have your service provider, which is somebody who's going to coach or teach or do massage or all of those things.

[00:02:34] Cody: I like the landscape, you just laid out. What I'd like to do is kind of synthesize a couple of them because I think oftentimes people put those in specific buckets, like they'll say, okay, this is a service based on soul. This is a content based household. This might be an affiliate thing, but a lot of times, like if you're looking to scale your side hustle, and I know your show specifically focuses on side hustles that you're doing alongside your day job, but that doesn’t or can't scale. It doesn't mean you only have to do it like an hour or a couple hours a week. So what I've seen a lot of people do is they'll get the skills doing usually a service-based side hustle. So this could be driving for Uber. It could be walking, dogs could be freelance writing. It could be doing anything, building websites, getting the skill set, and then starting to hire people under.

[00:03:17] Cody: And building a team and then you're taking the margin basically. So you're kind of at the CEO role after you've done it, you've done the initial legwork. Now you're at the CEO role. You start hiring people under you, teaching them your ways. You're charging the client a little bit more than the people that are doing the work are getting paid because, because you're managing them, you know, you are doing some of that work.

[00:03:37] Cody: You know, so then you could go from being a dog-walker on Rover to now owning a dog walking business where you have 10 people working under you, or you could go from being a freelance writer to owning a freelance writing business where now you have five freelance writers writing under you. So I kind of love.

[00:03:53] Cody: The hybrid model where you're bringing together some of these different buckets that you're talking about.

[00:03:57] Kris: I love that. So if you are that person ha I mean, it's scaling just like you said. So what's the first step to successfully start scaling your side hustle

[00:04:11] Cody: We usually have this standard operating procedures SOP in our heads, 99% of people, they say, just have this system that works, but they don't write it down.

[00:04:22] Cody: There's no kind of method to their madness. They just, they just know how to do it. The first thing you should do, if you ever want to scale everyone, a higher out, even just higher up pieces of what you're doing, you need those SOP, those standard operating procedures, because then when you hire a VA or you hire someone to help with the part of your side hustle that you don't like doing, or something that you want to scale, now they know exactly how you do things and it's just training them.

[00:04:46] Cody: So you're basically creating these little clones of yourself to do the thing exactly how you want it done. So I think that is the first step. Scaling any side hustle. 

[00:04:55] Kris: I love that idea. And I, so the notion of like, When is it? When is it the right time and place to hire a VA to, to hire somebody to be a mini you or whatever?

[00:05:11] Kris: Like how does a side hustler know that that's time? 

[00:05:14] Cody: That's a great question. The right way and the wrong way and anywhere in between, I was seeing people. So I'm also, I kind of came from the personal finance space, just a little bit of background on me. That's why I got so interested in side hustles. I wanted to create passive income, earn more money than just my traditional day job.

[00:05:49] Cody: A lot of people there in my position, they want the extra income. Some people jump into quickly. So someone I met and this is why I was given a person. That's why I went on that tangent. I went on a tangent about the personal finance, because I met a personal finance blogger who had no experience making money in blogging and personal finance.

[00:06:05] Cody: And this, they went and hired five writers that went and hired an affiliate manager. They hired someone for SEO RAF the bat. So like they're already. I don't know, it was like six or seven grand a month in operating costs before they even understood how the business works. So that is the absolute wrong way to do it.  Then on the other side of the coin, I see some people who are, you know, they're just to maxed out there. What, I see a lot of burnout in like freelance writing. That's something, I know a lot of people who do that. I've done that previously. That's one where, you know, once you start feeling that burnout, once maybe there's certain topics or certain clients that you just don't feel that motivated, you're not kind of amped to start that work at the end of your Workday is the beginning of your Workday or whatever you get your side hustle work done.

[00:06:46] Cody: That's when you should start really considering hiring it out, finding that special person, getting those SLPs laid out so that you no longer have to do that, work yourself. So I think it's, I think it's when you start hitting that burnout point, that's a really a good benchmark, I think because when we're burned out, we're not loving what we're doing anymore and there's something missing.

[00:07:04] Kris: But when we can alleviate that stress of the things that do tend to burn us out, which I think is a lot of the reason why people wind up leaving, choosing to leave, leave their day jobs in the first place is because there has been an aspect of that day job that's caused that burnout and they don't know how to escape from it or, or mitigate that problem. And that makes the school, I clearly can't be an employee anymore, so obviously I need to quit and find something else to do. But but we can talk about burnout on another episode. So you had said previously you had a day job, you left the day job and then you went back.  So I would love to hear a little bit more about that progression. Like what made you go back to a nine to five when you clearly had a. Base of where you were, you know, working for yourself and making enough income that that was doable for you

[00:07:49] Cody: So the original day job that I quit, I was in corporate banking.  I was in commercial real estate lending, and it was just a drag. Like it was pretty dry in the office. Most people were miserable and I was just like, I need to get. So at the time I was doing freelance writing, I was building websites. I was blogging. I was podcasting. A lot of this was happening at my day job, which I don't recommend doing.

[00:08:12] Kris: Let's do an episode on that because say, yeah, same problem here 

[00:08:17] Cody: I was working like, oh my God. You know, 15 or 16 hours every single day. Cause I just, I knew I needed to get out. So I ended up building like an emergency fund. I started to see some traction with some of these houses.  I built up enough, enough of an emergency fund where I felt comfortable to leave that corporate job. And then I was just kind of trying various houses here and there. And that happened for a couple of years, but then now I'm back in, it's not exactly a nine to five, but it's, it's my full-time job. Like it's not, it's not a clock in clock out, but it's a, this is what I'm working on for 75% of my day.

[00:08:50] Cody: And that's where gold city ventures I mentioned at the beginning. But I guess the reason why to answer that part of your question is because I just, I love building things. I love building businesses. Like side hustling is fun, but I think there's a point where. For me anyway, someone who's super type a, I love like hitting goals, hitting milestones, just like doing random side hustles.

[00:09:14] Cody: Wasn't cutting it for me anymore. It was, it was a great way to get out of that first corporate job. But then I was like, I need, I need more of a focus. I need to work with a team. I need to have this, like this vision, this, this one company that I'm doing most of my stuff now

[00:09:26] Kris: So let's talk about gold city ventures.  You guys help people create and sell digital products. Okay. So what's your, I don't even know what question I want to ask. Somebody stumbles upon your website and what are they going to find? What are they, how do they know that they want to work with you? 

[00:09:44] Cody: So the, our bread and butter. Successful course where we've led the most students through is called R E Printables Course. Let me just give you a bit of background. So it's basically that course is about how to sell digital products, which is printables and digital downloads on Etsy. And also on other platforms we cover as well. I had never been on Etsy before. I never, I didn't know what a principal was. And my now business partner, Julie, we're both like super side hustlers, both from the personal finance space.

[00:10:12] Cody: She's like, Hey, I made six grand last year. And I spent like 50 hours on these things called principles. I was like, okay, I'm listening. So she explained what they were and she was like, yeah. Calendars planners, checklists, invitations. Think of anything you can print out. That's a principle. And then they have their digital counterparts, a digital download.

[00:10:30] Cody: So any of those things I just mentioned in a digital form. So I gave it a whirl. I started creating principles. The first ones were horrendous slowly better. And my graphic design skills get better. I learned about keyword research and SEO and all the things that goes in to running a successful Etsy shop.

[00:10:47] Cody: It was February of, I don't remember the year, but it was the February after I started on Etsy. So it was, I think I started in October, so maybe four months afterward created a bunch of Valentine's day principles. And my shop just blew up. Like I was getting the teaching to change. Are you Etsy sellers when, on that sound and it was, it was the best feeling ever.

[00:11:10] Cody: And after that week was over from just two or three digital products I had made, I think it was a little over, a little bit over $800. And so at that point I was hooked, you know, fast forward to today. Now, Julia and I have a whole course like showing exactly the systems, all the failures that. We've learned and you know, that we want people to not make the same mistakes as us.

[00:11:28] Cody: Yeah. All the trials and tribulations and just how to, so that's what you find. That's kind of our, our main thing that we advertise on. If you go into gold city ventures.com and yeah, we've at this point taken over 3000 students through that course. We have some people who have quit their day jobs.

[00:11:43] Cody: We have a woman traveling the country in an RV, digital nomads. It's it's super cool. 

[00:11:48] Kris: That's amazing. So the advent of Canva, how has that. Made this type of thing. Easier, not easy for the digital. Product creator people. 

[00:12:00] Cody: Are you a Canva fan, Kris?

[00:12:01] Kris: I am a Canva fan. So I, that's why I asked. I'm kind of like, you can make anything on there, but I'm wondering like, is that senior business go up?

[00:12:09] Kris: Is it senior business go down? Do you coach people to learn Canva? Like what's your, what's your thought there?

[00:12:14] Cody: I love Canva. They're a fantastic company. Love Canva. They're definitely, you know, they work alongside our business. The main two graphic design programs we teach actually are Canva and Adobe illustrator.

[00:12:28] Cody: And I know if you're, so if you're a Canva user, they've just been adding functionality and feature after functionality, it's amazing. They added like drop shadow templates and background remover, and like just all this stuff to make your printables even more amazing to make your digital products look professional.  So, yeah, huge fan of Canva and what they're doing over there. And that's what we mainly focus on. That's my favorite design. 

[00:12:48] Kris: I would assume then you, is there an option for you to have affiliate relationship with them, for your students? Okay. That's awesome. Good deal. Yeah. I I feel like canvas is the second coming it's and it's like, it's fun to play with it, play around and be, and be creative and silly and all the things.

[00:13:06] Kris: In fact, we we replaced our, I, I work at a community college and I run a scholarship program, our big annual scholarship. And that was just this past Friday. And we moved our. Our screen presentation, where all the scholarship names and the stood recipients are on it. We did did that on PowerPoint for years and just moved it to canvas.

[00:13:24] Kris: Cause I thought Canva was, was prettier and would be a lot more fun. It was a little bit of a nightmare for the the guy that was running the computer. Cause he'd never used it before. But I will tell you, we got a ton of compliments. People said like the slide shows beautiful and it looks really amazing and super professional and people liked it a lot.

[00:13:44] Kris: So. Took that as a win, even though it took David a little longer than he anticipated to get it running. But okay. So. Let's talk about your podcast. What do you chat about on your show? Is it more teaching? Is it more interviews? Like how do you, how do you get your, your message out through your show?

[00:14:06] Cody: Basically the Fi Show, the financial independence show. Thank you for the intro at the beginning there. We are interviewing people at all stages of their financial independence journey. So people who are just getting started, people who are at the mid point, people who have already reached financial independence sometimes at an insane age, like an age that you wouldn't think is possible.

[00:14:22] Cody: And it's not like cut and dry. Some people are doing it through a corporate job. Some people are doing it to real estate. Some people are doing it through entrepreneurship and just highlighting and sharing all those different journeys and perspectives and backgrounds. And it's a ton of fun. Like my favorite part of podcasting, I'm sure you can attest to this is just meeting cool people.

[00:14:39] Cody: Yes. You know, if you didn't have this podcast and not, you know, I didn't have a podcast and we both didn't have an online presence. We probably wouldn't be talking right now.  And it's awesome. I love it. I love it. So yeah, that's, that's what we talk about in the show.

[00:14:54] Kris: I have found that I, the people that I'm meeting in my podcasting journey are turning into some of my best, my best friends and my closest confidence. Cause it's a, it's a different sort of like. It's a different sort of understanding, but being in, okay, so here's an example. This is a silly example, but when I left the field of college housing and residence life for my current job in advancement and development, I had all these great friends that I'd met through housing.

[00:15:24] Kris: And, and some of them, I am still pretty close with, but some of I'm not because we did not have that vocation in common anymore. And so those people kind of fell off. But with podcasting, it's like, even if my podcast is about side hustling and that person's podcast is about vegan eating, we're still podcasters.

[00:15:41] Kris: So we make that connection that way. And it seriously has created some of the most dynamic and robust relationships that I've ever had in my life only because what we have in common is that we talk about what we love. In a little microphone onto a Mac computer, and then, and then throw it up on a poster and share it with the world.

[00:16:00] Kris: But there's just, there's so many amazing people that are doing this, whether it says as a hobby or a part of their business or their business full time, like I know a ton of full-time podcasters who are totally monetized with sponsors and, and all of that. And so yeah, I mean, I think it's, it's a great way to.

[00:16:20] Kris: Your message or your thoughts out into the world and a great way to connect with like-minded people that you can learn from and develop really, really solid relationships with. So that's that story. So Cody, if people want to work with you or take your courses, how do they find you? 

[00:16:39] Cody: Well, let's say the best way, honestly, just so you can kind of get one foot in the water, at least instead of just like diving into a full fledged course, we have an ebook actually in fact created in Canva.

[00:16:49] Cody: So you can see this, the power can, but it's like a 25 page ebook called the seasonal product secret. And it outlines all the different strategies that we use to drive traffic like every single month on places like Etsy or Shopify or Amazon with digital products.

[00:17:07] Kris: Canva, is it, is it too late? If today we're recording this show on December 7th, the one of the main winter holidays is right around the corner. Is it too late for somebody to get your ebook and make a little bit of money before new year? 

[00:17:23] Cody: No. I mean, you have to get started quickly. Like it, it is better to have a, more of a runway up until, like, let's say you're chasing a Christmas printable or you're chasing a new year's printable.

[00:17:34] Cody: Usually we recommend having like four, like three to four weeks before that event, or, you know, seasonal things happening, but we've had people list off this past Halloween actually. Good example, someone listed what was it? It was a take one. That's a printable sign that you'd put like on a, on a little bucket, it was cute.

[00:17:52] Cody: And it had like little, a nice design elements on it and they listed it on October 30th and they had like, I think it was like seven or eight sales that next morning. I mean, it wasn't a world, you know, world changing amount of money, but they made like 20 something dollars from little design that they put up the day before Halloween.

[00:18:10] Kris:  I'm curious, what's your. What is your favorite type of digital product to create? 

[00:18:21] Cody: I like doing editable stuff, so, and this can be done in a variety of ways. Won't get into the nuances of the design programs and how to do this. But like one that was really successful for me a few years back was like a Valentine's day card.

[00:18:34] Cody: And, you know, I had. You could put the faces in a heart. And then the customer, all they have to do is drag and drop, put their own faces in. They could put their own texts. So I don't know, I like kind of giving the customer the creative Liberty to make something with my printable. It is cool. If you just kind of, you know, make it, make a PDF and they print it out.

[00:18:51] Cody: That's awesome. I think that's exactly what the Halloween one I was talking about to just take one, but like the editable stuff just adds a, another element of special to, to the printable and the customers even happier. 

[00:19:02] Kris: Yeah, I would agree with that. I, you know, I find myself too. There's a few folks that create Canva templates that I think like the pho, when people started designing different templates so that you could have something else other than what canvas gives you.

[00:19:16] Kris: And of course, I mean, now it's like, there's, there's so much. That, that platform is so robust, but I there's a, a few folks that I'm very loyal to. Like, I, I subscribe to their memberships because they're going to do new templates every single month and I can get my paws on those. So how do you think that that particular market with St you know, same type of people that are doing stock photography, you know, photography is that a saturated market yet?

[00:19:42] Kris: Or is there still room for people to grow and develop and make money in though in that. 

[00:19:47] Cody: That is a growing market. That's actually something we do as well. So interesting that you say that. And another awesome feature of Canva is that, you know, you can, me or you, if you have a canvas pro account, you can go and create a design and then you can go and share that template with anyone.

[00:20:00] Cody: Even if they just have a free account. Now they can go and use that design. So we did the same thing with our community, where we're just giving them five. We give them five templates every month for different designs. We also have a bunch of Canva templates in the course of. It makes everything easier in terms of is the market saturated.

[00:20:15] Cody: The B2B market was stuff like that, where you're selling to other creators where you're selling to other entrepreneurs that is on the come up big time, like the search volume. You know, we do a lot with keyword research stuff has just been going up month over month, year over year. I don't see it stopping anytime soon.

[00:20:30] Cody: And you know, Etsy, as of right now is only like 15% digital downloads, but that number has been steadily climbing and climbing. You know, it's still majority handmade. As long as that number is still like, has that much room to grow. I think it's a, I think it's a market that people can still find a lot of success in.

When Your Business Partner is Also Your Life Partner...

Hey Side Hustlers!  Pick up my FREE Quiz, “Which Side Hustle is Best for Me?” and figure out which of these four would be the ideal direction for you as you start your first side hustle.  

It’s always great to learn more about couples who side-hustle, so I was thrilled when this couple reached out to me.  Suzy Sevier and Michael are definitely serial entrepreneurs and I LOVE what they are doing in this space.  

Suzy and Michael are the Founders of Adventurous Real Estate Investors. They specialize in a different ROI - Return on Impact. Their journey began in the UK, where they are currently living. Michael is Active Duty Air Force, getting his Ph.D. at the University of Cambridge. Suzy is currently a program manager for a biotechnology company. Together, they have closed on 380 units in a year in Oklahoma City and Tulsa, OK. During the lockdowns, they also started 2 other side hustles, an e-commerce store and a Land Rover Defender import business.


Check out their story and their podcast HERE.

And here’s the transcript of the episode! ENJOY!!

[00:00:42] Kris: Welcome back everyone to another fun episode of GOT SIDE HUSTLE. I'm your host, Kris McPeak. And today we have a side hustle, a couple joining us. I'm very excited to have Susie and Michael Barnhart on the show. Welcome to

[00:00:59] Michael: Thank you so much, Chris. We're really excited to be here. So thanks for having us.

[00:01:02] Kris: Yeah, it's a pleasure. Yeah. Well, thank you for looking me up. I have a particular interest in this conversation because like y'all, I have a business with my husband as well, and, and between the two of us, we have multiple things going on. So I definitely want to dig into that for reals. So if you could start by telling us who you are, what you do, and then we'll, we'll dig into.

[00:01:27] Michael: Yeah, of course. Thanks for asking. So I am still active duty air force. I've been in the air force about 17 years now and currently stationed in Cambridge, England, which is about an hour north of London. And I am currently getting my PhD at the university of Cambridge in biochemistry. I was teaching beforehand at the air force academy.

[00:01:48] Michael: I'm towards the end of my career. And so, like, I feel like I always say that there are forces hooked me up in a way, like I've been in my blood, sweat and tears to get to this point. And I got my dream job, which was teaching at the air force. And so I was just teaching with a master's degree. So they sent me to get a PhD and then I'll return and continue teaching.

[00:02:07] Michael: And that'll be my last tour before I retire. So

[00:02:10] Kris: that's awesome. Well, thank you so much for your service.

[00:02:14] Michael: Thank you, Chris. Appreciate that.

[00:02:16] Suzy: Yeah, and I am actually a full-time real estate professional now, so I know we'll get into this, but. When Michael and I first started our side hustle. I was working as a project manager for a biotech company over here in Cambridge, but when, as a military spouse.

[00:02:37] Suzy: So there's like a lot of things I have to think about. Right. But the biggest part is the move and like what that kind of does on your identity. And so when we initially first moved over here, like I had recently gotten my MBA and I thought I would be totally fine getting a job and then boom. I have to wait like nine ish months to get a visa.

[00:02:55] Suzy: And so when, yeah, it was, it was a little intense for my soul, but it's like, once we found out how much we really loved our side hustle and like, thought about all of the like pros that it could do, like for me, for our moves, like for everything all around, I decided to transition like out of my traditional, you know, nine to five and actually.

[00:03:20] Suzy: Our side hustle. My full-time just because of all the things I mentioned before, and it's been actually a really good transition as of now. And it's been pretty cool to be able to even still do it with Michael cause that spin them pretty much like the most fun part from the.

[00:03:36] Kris: Yeah, absolutely. Well, I think, I think first of all, determining which side hustle you want to jump on is a big decision and enough in itself.

[00:03:45] Kris: So what made you guys think that real estate was going to be the thing that you wanted to do initially when you started yourself? No. So that's a

[00:03:53] Suzy: great question because we didn't have a hundred percent know and okay. Yeah. So this is how it all started. So over here, like during COVID-19 in the first walk down like Michael and I were like, okay, well, what are we going to do?

[00:04:07] Suzy: Because over here, everybody was sent home from work and we didn't know how long that was going to be for. So I suggested that we start a mini book club with each other. And so one of those books was the slight edge. Pretty much talks about like how to be like 1% better every day and how that compounds.

[00:04:23] Suzy: But in the back of the book, he had a pretty like long reading list. And so we're like, okay, let's buy a bunch of books off there. But one of them was multiple streams of income by Robert Allen. And like the whole first section we read, you know, like Michael has been entrepreneurial, like by. Like from the beginning and he's like, oh, okay.

[00:04:45] Suzy: Like here's some new ideas, you know what I mean? It's talks about stocks, but it can talk about like creating a business and everything and what that all entails. But then the whole second section is real estate investing. And so once I got to that section, Michael's like, I think you should just skip the first part.

[00:04:58] Suzy: And I think we should try to focus on. Real estate investing. And then once we found out that like the whole entire real estate investing world had gone virtual, we knew that we had the same opportunities as anyone else in the us, because everybody was at the same virtual meetups and everybody was getting used to communicating via zoom.

[00:05:17] Suzy: So we knew that like talking to brokers and lenders and all of that was going to be like, just as easy, if not easier, especially from like living all the way over here. Sure.

[00:05:29] Kris: So that blows my mind, first of all, because like, wow, you started with just a book club between the two of you as a way to kind of, you know, keep connections going and learning new things.

[00:05:40] Kris: And that just opened up a whole world for you guys. And I'm reading in your bio here that you closed on 380 units in a year in Oklahoma city. And Tulsa did that all just happen during lockdown. And you discovering this business for yourself.

[00:05:54] Michael: Yes, it did. For sure. Yeah. And so, yeah, like you said, we did a 388 units and it's across, you know, we have multifamily, but we also have like a short-term rental portfolio as well, which is pretty cool.

[00:06:05] Michael: And you know, since we're talking about side hustles as well, like Susie and I also have like e-commerce stores and other, other businesses as well, like import businesses, stuff like that. So yeah. But the whole real estate thing kind of just started during Kobo. We're looking for other streams of income and that was our kind of our ticket.

[00:06:24] Michael: And, and we just kind of dove in. So like

[00:06:27] Suzy: the driving factor though, was like once Michael and I got to spend all that time together during lockdown, we were like, okay, how do we get more of this? You know, like, because Michael has a commitment to the military. So it was like, okay, when Michael has to exit the military or gets to retire, sorry, in seven years, What will that look like and how will we get there?

[00:06:49] Suzy: And like, that's really, I guess, even to go back to the other question was how we chose real estate, because we found out like the power of what real estate investing can do. And we're like, okay, like if we can take down this many deals and replace my income, that means I can then transition into real estate full time.

[00:07:06] Suzy: But now the goal, like just my personal goal is like, how can I. Three X Michael's income. By the time he comes to retire, because we really just sat down and thought about our why. So like, besides spending like a lot of time with one another, like we wanted to find a way to like, keep our love of like education, but how do we, how do we do that outside of a traditional classroom?

[00:07:31] Suzy: And so actually like our big, big why. Right? Cause like that's what helps like drive us and gives us motivation and like has us wake up in the morning and be like, Hey. It's really fun doing two jobs at the same time was that like, we'd love to be able to like live in different countries because it's just Michael and I, and our cat.

[00:07:48] Suzy: So like we don't have any children and like, we want to be able to live in these different countries and really like, get to know the communities and like see how we can serve them best. So like if helping build a well would serve them best and we can do that if like building a school would serve that community.

[00:08:04] Suzy: Well, then that's how we would like to serve them just because. Th so much can be done with just like basic education. And I'm not enough of the world has that. And it really bums us out and it's like, how do we just continue that love? And that's really. Real estate was like, okay, well, this is how we can do it.

[00:08:25] Suzy: And this is how we can do it from anywhere in the world. Cause even if we want to continue to do it once my Cobra tires, like now that we've put the systems and processes in place from the UK, we know that we can do them in like Asian countries and African countries and wherever we need to go.

[00:08:39] Kris: That's amazing.

[00:08:41] Kris: That is so beautiful. You guys, I love your story. And when you were talking about like a well for a community or other, like what does that community need? I am reflected back to something else that's in your bio and that's when you talk about the different ROI and that's return on impact. I love that idea.

[00:08:59] Kris: And I, when you talk about. Building a wall in a community that made me go back to that. So w at what point did you decide that that was going to be your focus? Because I think that's definitely not. It's not introspective or it's not egocentric. It's, it's very much like I'm doing the side hustle because I want to give back, I'm doing a side hustle because I want to make a difference.

[00:09:21] Kris: Let's talk a little bit about that. Like how. How did that come to inspire you? Cause it's, it's very clear just from hearing you tell your story that this is not just about making, making money so you can travel.

[00:09:33] Suzy: Absolutely. I'd love to. So like actually one of my undergraduate degrees was wasn't anthropology because I loved, loved looked to people.

[00:09:41] Suzy: Like I love humans. So like I, when I initially. I was in that major. So many people were like, what are you going to do with that? What are you going to do with that? And I was like, I don't know. I just really liked the classes though. So like, I'm going to just keep taking them because I'm not going to like spend four years and not like, like the classes that I'm in.

[00:10:01] Suzy: Yeah. But with that too, I was like, okay, I'll also get a communication studies. We'll see where this goes. But then when we got into real estate, I was like, wait a second. Like, not that my MBA wasn't valuable or anything, but. If I, a lot of people can like understand numbers, but if they don't understand people, it's really hard to like run a business effectively.

[00:10:22] Suzy: And so when I like, I just, yeah, I just thought back to like everything anthropology. I was like, wait a second. Like, no, I want the people like in these apartment communities to like thrive. I w I don't want them to just be in like survival mode and. Just from everything I've read. And like just how I even feel like when you treat people like people, the conversations change.

[00:10:45] Suzy: And when you talk about people instead of profits, like the way people's minds work change, and the motivation changes behind it. And so just talking to people about people was like a huge part of it, but then we knew, Hey, if we can. Impact the residents. And then we can also impact our investors. How can we get to this place where all we're really doing is thinking about impact, because when you think about impact, like with, in yourself or with your family or with your friends or with your community, right, just like us as people, the way that you start to even think about your life changes and that's really how it was all driven, just.

[00:11:27] Suzy: And the anthropology degree that I love that I never thought I'd use

[00:11:32] Kris: makes me so happy. That's so awesome.

[00:11:36] Michael: Talking about like the actual like business plan development and things like that. You know, we looked around, we saw with the, you know, multi-family community was doing and like all these operators were doing, it was just like, a lot of them were just like turning and burning units, like, you know, renovating them and sometimes like putting.

[00:11:55] Michael: No, let's say putting stainless steel appliances in a C class property, you're like right where it doesn't really fit. And then just raising rents to a price where it doesn't make sense for the, for the community. Right? So like we also take us, you know, as we're building our business plans for each of the properties that we acquire, we, we take a look back and take a step back and take a look back us, take a step back and we take a little.

[00:12:20] Michael: At, you know, what the community is, what the community can support, like what impact we can make on the residents that live there. Right. Because we're not just acquired. Apartment complex is right. We're acquiring apartment communities, right? And these aren't units, these are apartment homes and these are not tenants they're residents.

[00:12:40] Michael: Like just changing that language as well. Really helps you to think about the people that are there. And the investors that we bring on to these, these investments are also driven to make an impact. Right? When we, when we talk to investors, we say, you know, what is your number one goal? Right? And we try to figure out, okay, are they going to be a good fit for us?

[00:13:00] Michael: Because we'll tell them it's people first profit second, right? Because like, let's say. Somebody has a, a leak in one of their, in one of their kitchens and it leaks all over the carpet or whatever ends up becoming rot and long story short, we ended up paying, you know, five to $10,000 for that repair. Like that's going to take place, right.

[00:13:20] Michael: That doesn't take priority or anything else. Right. Because making safe, affordable housing where people can thrive in versus just survive like that is our. Right. So we communicate that to our investors and the people on our team. And we also have aligned ourselves with some amazing property managers who also share the same values that we do.

[00:13:41] Suzy: Yeah. And I've never actually like owned a home I've only ever rented. And so even from that aspect, I was like, wait a second. Like even right now. Right. If my landlord were to come in and just want to change a bunch of stuff, just so that he can make the rent higher, I'd be like, wait, wait, wait. Yeah, how can we come to this together?

[00:14:02] Suzy: You know? Cause like not everybody wants, like Michael was mentioning like brand new stuff every single year. So like, and without the residents, like we don't have a business. Right. And so we have to like listen to their needs. We have to listen to their concerns. We have to listen to a lot of what they're saying and figure out like who they are as people.

[00:14:21] Suzy: And so that was like a big part is like, how do we figure out what this community actually wants? It needs.

[00:14:28] Kris: That's amazing. You, you guys are blowing my mind. Y'all are amazing. And I'm thinking of, like, I'm thinking of like four or five different shows I want to connect you with because you would really make an impact on those podcasts as well.

[00:14:38] Kris: But I digress. Speaking of podcasts, let's talk a little bit about your show, the adventures of a real estate investor. When did you start your show and how are you liking that messaging platform?

[00:14:50] Michael: I think it's, you know, it's amazing. So, first question, when we started this show, we started June 1st of this year,

[00:14:56] Kris: third year up question.

[00:14:57] Kris: What made you decide to start a podcast?

[00:14:59] Michael: I guess? Okay. Sorry. I thought you were gonna say something else. Yeah. So again, when we're looking around in the community as well, and the multifamily community, we realize that everybody's just talking about how to close a multi-family deals or how to asset manage or how to do this, or how to do that.

[00:15:12] Michael: Like, there was nobody talking about how to make an impact in the community. That you serve or just in your community in general. And so we designed our podcasts all in where we just talked to real estate investors about how they are making an impact. In their world, right? Like whether that's in the communities that they acquire or just in the communities where they

[00:15:37] Suzy: live, I just like saw a strong saying was like, we strongly believe that like everyone was born to make an impact, but we also know that not a lot of people think that way it's like the whole thing behind.

[00:15:50] Suzy: It was like, okay, if we can just give. Other people, other people's ideas, hopefully it'll spark their own. Like to know that like, impact does not have to be huge. You know, like that definition means something to everyone, but most people think it's like making this astronomical change, but it's not, you know, like just opening the door for somebody that you don't know is an impact, whether you would love to believe it or not.

[00:16:13] Suzy: But like, if that like makes that person smile that day, like that's still like a 1%. And that even goes back to. Like the very first book that we read the site edge. It was all just like 1% better every day. And it's like, okay, if I'm 1% better every day, and then I help somebody else be 1% better every day.

[00:16:31] Suzy: Like, what does that ripple effect look like? And what does it mean? So we just really hope to like spark people's ideas with impact and like different ways that they can be able to do that while leveraging real things. But.

[00:16:45] Kris: That's awesome. And I'm going to go pick up that book tomorrow. Cause it sounds like it really opened a lot of doors for you guys.

[00:16:51] Kris: Let's talk a little bit about what it's like to work with your spouse and, or live with your business partner. Let's do, let's do a couple. What are some tricky things about having a business with your spouse and then what are some of the beautiful benefits of doing

[00:17:07] Michael: that? Yeah. So, you know, I would say the tricky thing, and I think this is, this is what helped us initially.

[00:17:13] Michael: So when we first started this business, we were kind of both doing the same thing. And we're both, you know, trying to find brokers, trying to find deals, underwriting deals, doing all this. Right. So very early on, which I think lends to a lot of our success was that we sat down and we said, Hey, you know what?

[00:17:29] Michael: Like. We're doing the same things. What we need to do is divide and conquer, and then we can be two people, right? So from the very beginning we split it, we had our different swim lanes. So I was focusing on underwriting on the acquisitions, broker relations, things like that. Susie was focusing on the marketing investor relations, everything that like.

[00:17:47] Michael: And so we were able to basically divide and conquer. What also that helps do is like, you both have creative, you know, each individual person has creative influence over what. Doing right, right. Not to say that we didn't cross paths ever, but like, cause we would always ask each other for input and stuff like that, but like it wasn't, you know, I'm doing underwriting, but then she wants to underwrite differently.

[00:18:08] Michael: And then we have this like disconnect and then we were butting heads all the time, which then could lead to arguments and things like that. And so by having. Two different swim lanes really helped out, I think for the very beginning. So that was, you know, that was, that was a challenge early on. And we overcame that pretty quickly.

[00:18:23] Michael: The best part is I just get to spend more time with my favorite human in the world. So I say that I'm not being very sweet right now. I say that all the time.

[00:18:36] Suzy: Yeah. I think the coolest thing is that I'm trying to word this in like a non weird way. So because we know each other's love languages. Yeah, it's very easy to be able to like pick the other person up quickly and not till I get into too much detail. If I can, like, hold Michael's hand or like somehow just do like skin to skin contact.

[00:19:01] Suzy: Like I know that that makes him feel better and like calms him down a little bit, but like in a workplace, traditional workplace, I'm not about to go do that to my coworker. Right. You know what I mean? So just little things like that, or if he needs like a positive affirmation, then I can provide that differently.

[00:19:19] Suzy: And so I think that. Like deeper connection is really cool because it helps you move on from, I don't want to say like setbacks, but it helps you move on from just like those grumpy attitudes. And I don't mean like you have to not feel the emotion. It's just much easier to like move past the emotion and like move on to the solution rather than focusing on the

[00:19:40] Michael: problem.

[00:19:41] Michael: The other cool thing too, when we are like, if I'm, if I'm upset about something or stressed out about something or Susie is, you know, upset or stressed out about something, if the cool thing is like, I can just start dancing or Susie can start dancing. Right. And like, even though we're in a. You know, crappy mood, we see the other start dancing and then it just puts a smile on your face.

[00:20:05] Michael: Maybe it might take a little bit longer sometimes like 30 seconds, 60 seconds, something like that. But you know, it does put a smile on your face and then you just start dancing yourself and then you forget about why you're so stressed out. So it's definitely another benefit there.

[00:20:17] Kris: Okay. So which of you is the better dancer?

[00:20:18] Kris: Because I know in my house, me starting to dance is going to make Charles want to like, leave that.

[00:20:25] Suzy: That's funny. I'm the better dancer. I just can't keep, come up with more creative moves or Michael's got like his standard. Yep. Couple of movements.

[00:20:35] Kris: I know that all too well. He, I am married to a very good dancer. I'm lucky in that aspect real quick. Before we close, let's talk a little bit about the other two companies that you have and sort of how you decided to then continue adding to your, your plethora of, of side hustle, gigs.

[00:20:57] Michael: Yeah. So the, I mean, the e-commerce business was just something that when our friends kind of turned us on to is like, you know, a way to make additional cashflow and it's handled, you know, it's not really handled by us at Santa, by a team of people.

[00:21:11] Michael: So it was kind of more. Passive then, then real estate is sometimes or like the active park, which is nice. And then the other one is, is slightly more active, slightly passive though. Not as active as real estate as well, but it's an import business. So basically we're importing older vehicles that are in the UK over to the U S and we can sell them for a premium over there because people love right-hand drive vehicles in the U S so.

[00:21:37] Kris: Fantastic. Well, you guys are impressive. You are definitely an inspiration to the rest of us, married folks who are trying to run a business together, have a life and all of the things. So my hat goes off to both of you. I'm super impressed. And I would love to have you back on the show to dig in deeper on.

[00:21:56] Kris: 'cause I think you guys have the finger on the pulse and super amazing. So where can everybody find you if they want to listen to your show? If they want to learn more about the real estate investing? All

[00:22:07] Michael: of the things. Yeah, absolutely. Thanks Chris. Throw this into our podcast. We've talked about making impact, right?

[00:22:12] Michael: So if you're looking, if you're listening out there, You know, I, I love to like build well and make an impact at the same time. Like, please feel free to go to adventurous rei.com/impact. And there you'll be able to find a little guide where we can, where we basically talk about how to make an impact through real estate investing.

[00:22:34] Michael: But if you want to find our podcast, go to adventurous rei.com Ford sites info, and there you'll be able to find our podcast. If extras of real estate investor, you'll be able to find our YouTube. Are you seeing their YouTube channel and then also you can connect with Susan I on LinkedIn there.

[00:22:52] Kris: Fantastic.

[00:22:52] Kris: Well, we have been chatting today with Michael Barnhart and Susie savvier. You guys are amazing. Thank you so much for being on God's side hustle and to our listeners. I will check in with you next week. Have an amazing.

How a Near Death Experience Helped this Side Hustler Find Her Path

You’re right - it’s not my usual thing.  But it’s been a busy two weeks and I feel so SO very grateful to be back in action at GSH with today’s show.

Today I met with Sharon Caren, Best Selling Author, Speaker, Spiritual Intuitive and Coach.  She shared a pretty amazing story growing up with a Side-Hustling Father and all the life lessons gained from those experiences.  Sharon, who was a side-hustler herself until she found her complete calling, has done it all.  

After a near-death experience at age 27, Sharon had an awakening and became deeply connected to the spiritual world and the advantages of working within it. Her work in the Akashic Records helps people to connect with their deep soul purpose, step into their personal power, to discover a path to a more love filled life. With fluency and spiritual wisdom, she is a master in identifying blockages and releasing old energies using an intuitive approach to transformation.

Sharon offers coaching to individuals and groups while clearing clients from negative energies from the past that keeps them stuck. Clients receive new life tools to realize their unique gifts, feel deeply affirmed, lighter and empowered. With her compassion, support and guidance, clients report a deeper conscious awareness and experience life at a higher level of being.

She teaches Akashic Record Training courses for those who are ready to step into a spiritual career accessing the records to serve others while living a deeply connected life. Sharon also co-authored the Amazon bestselling anthology Break Free to Peace, Love and Unity that went #1 Int’l best seller in 5 countries. Her chapter title “Raise Your Frequency, Change Your Life” is a must read.

Pick up her FREE Map of Consciousness!

How to Deal with Being in a Slump at Work...

Hey Everyone! Thanks for downloading another episode of GOT SIDE HUSTLE.

Today I want to share with you something that I learned during a webinar today. If you've never heard of VIDA, it is this amazing, wellness app that you can participate in through your employer. If you have a certain kind of health insurance. I've been using VIDA for a couple of years now, I have a tremendous health coach that I talk to on a weekly basis, but there are all kinds of info in this app.

It's part Fitbit, part My Fitness Pal, part food tracker, all of those things, but then there's also lessons and webinars and things you can participate in. It's pretty fantastic. So if you have a chance, ask your human resources department about VIDA.

And so today I attended a webinar talking about how to deal with stress and the holidays and how to deal with stress that comes with the holidays. And for me, the holidays are really interesting because I have a very personal type connection to certain feelings. And then I have a work-related one. So first I'll share that I celebrate Christmas and I never really know how I'm going to feel year to year. I lost my mom when I was nine years old. She happened to die on Christmas Eve day. That very morning. And so that sometimes changes the way I approach the holiday season. Some years I'm quite festive, I've been quite happy and want to celebrate and do all of the Christmas-related things. But some years I do get rather melancholy and I kind of withdraw. I've known that all of my young adult and adult life. There's always that stigma that hangs around the holidays for me.

And then the second thing is that my day job has an incredible event that happens in December and on the last Friday of the academic year. And that's when we celebrate all of our students who are receiving scholarships for the fall semester. We've made quite a big deal out of this gathering over the years. And I look forward to it every year, but it is a stressful event to put on because it runs into finals and it runs into the Thanksgiving holiday and leans into Christmas too.

I have all those added stressors that are in my pocket. So when I saw this webinar was going to happen, I thought: well, that'd be a good thing to sign up for right now because, y'all, I'm feeling just a little bit of stress. I pop on this webinar and they shared with us a procedure that's used in cognitive behavioral therapy, CBT. It is a process to help break the vicious cycle of depressing or anxious thoughts, feelings, and behavior. It's called the three C’s: Catch It, Check It, Change It.

Step one is to CATCH IT. You spot out when you might be having certain kinds of negative thoughts and the best way to do this is to use your emotions as cues. So when you feel anxious or depressed, you check your thoughts. What are you thinking? And could those thoughts make you more depressed or anxious?

Right now, what I'm finding myself thinking about is: oh, my gosh, I have all this stuff on my plate. There's all these tasks to be done. I don't know who to delegate to. I don't feel like I'm going to get it all done on time. I don't even know if I'm doing it right. Which is crazy because I've done this event eight times before. I don't know why I wouldn't do it right this time. Right?

Then we've got step two and step two is called CHECK IT. That's when you stop and think about what you're thinking and is it really true? And do you have evidence to back it up and what other people interpret things in the same way?

This is probably the hardest part of this exercise because everybody thinks: well, I'm thinking it, so this must be the right way. Or…because I'm thinking it, this means everybody else is thinking it. And it's really difficult to check out our own thoughts objectively.

And, and that's why I'm a big believer in therapy because sometimes we need an outside person to step in and be able to say, “I hear you saying this, this, this, and this, but have you also thought about this, this, this, and this.” So taking that one step back. Perspective is really important in a scenario like this.

And I happen to be really lucky today because after I watched this webinar, I had my one-on-one with my supervisor and it was an opportunity to share the fact that I feel like I'm kind of in a slump right now. I feel like I have all these stressors, all these things that are on my plate that I'm not dealing with very well.

And this is how I'm thinking of myself. I'm thinking of myself as not good at my job. I'm thinking of myself as I don't have enough time to do this stuff. I'm thinking about myself as I have to do all of this by myself because no one else knows how to do it. She helped me reframe those things.

And that leads to step three, which is to CHANGE IT. And at this point you have to try substituting more realistic thoughts. If the automatic thoughts tend to be depressive or anxious, I need to be thinking of different, realistic ways of thinking about the situation.

SO: Yes, I have all these things on my plate. Change that by saying, well, that's no big deal because you've done all of these things before. They're simple tasks. Why don't you write them all down? And let's look out for them one by one. And when we get one done, we'll check it off and that'll be awesome. Right?

Another way I can change this is to say, “Wow. I just, I don't know how to delegate tasks to other members of my team.” So this is where I go next door to Lisa or to Dolores or to Ocie or any of my colleagues and say, “Hey, I'm having a hard time getting on top of all my duties. I was hoping that you could help me with something. Here's four things I need to do, which one of them feels like they'd be the most fun for you?”

HUZZAH! I have solved my own problem, CHANGED IT.

I'm so excited about utilizing these steps in the next couple of days.

Step one, catch it.

Step two, check it.

Step three, change it.

And then apparently there's also a step four that says “practice makes perfect,” which is where I get to now utilize this fantastic strategy over the next two and a half weeks!

So, my friends, this was a much shorter episode of GOT SIDE HUSTLE, but it's kind of what I need to do right now. Thank you for appeasing me because this has actually been quite cathartic for me, and I hope that you got something out of it. If you did, please email me at info@krismcpeak.com and say HEY, McPeak, I LOVED THAT EPISODE!!!!

Hang in there, my friends, it is Wednesday. We're going to get to the weekend before you know it, and everything's going to work itself out.

I believe that in my heart, Thank you again for listening

Getting Into Direct Sales and the Beauty Business

Hello, World!

Hey Side Hustlers!  Pick up my FREE Quiz, “Which Side Hustle is Best for Me?” and figure out which of these four would be the ideal direction for you as you start your first side hustle.  


So, I like to think that I’ve got the energy to spare for three or four people, but my guests this week have got me totally schooled in this department.  I met Gail Scott and Christina Massey through the Clubhouse Community and now am totally digging on their brand new podcast called MIDLIFE MOXIE.

Gail Scott is a 27 yr veteran in skincare and beauty sales. She has worked that business as both a side hustle and a full-time career. As of late, she has created other side hustles coaching and teaching women on working virtually and growing a new podcast, MIDLIFE MOXIE™️.

Christina Massey is a serial entrepreneur. She has several businesses, including 14 years in the beauty and skincare industry.  She is always looking to expand her portfolio and the new MIDLIFE MOXIE™️ podcast is the newest addition to her gigs.

Here’s the transcript of our little girl chat - ENJOY!!

[00:00:00] Kris McPeak: If you have not had your morning caffeinated beverage or whatever you use to get your energy up, you can just put that down or forget about it because we have two amazing. Energy bomb women, ladies, on the show today, I'm joined today by Christina Massey and Gail Scott of midlife Moxie.

[00:00:29] Kris McPeak: I reckon I am way over my head in terms of energy and excitement level. So I'm really excited to have you girls here met these ladies again? Well, no, I can't. It's not all Adam Shively. It's a clubhouse too. It's not just Adam. So. It is the club. So let's, first of all, why don't you all tell me who you are?

[00:00:50] Kris McPeak: We'll have Christine and go for risk alphabetic order. And tell me what you do, where you live, what your gig is

[00:00:56] Christina Massey: I'm Christina Massey and. I live in the great state of California. I have been here my whole entire life.

[00:01:03] Christina Massey: I'm in Northern California. And what do I do? I'm an entrepreneur. I've been building a beauty business for 13 years and just made my way into the mid-life space. Cause that's what's happening in my body right now. And I got my business partner. She is with me, she's my ride or die in business. And she's with me today.

[00:01:23] Christina Massey: And I'm one half of Midlife Moxie

[00:01:26] Kris McPeak: Excellent Gail, what's your story?

[00:01:28] Gail Scott: I live in the great state of South Carolina here in the sunny Southeast,. So it's business in the beauty and skincare industry for 27 years homeschooled. My last child, I moved out of state four times and the other half of midlife Moxie.

[00:01:48] Kris McPeak: We mentioned the beauty industry and the makeup business, and I would kind of like to dig in a little bit on that world as a side hustle. So why don't you tell me how you dipped into that? What was it that was appealing to get started? How easy was it to get started?

[00:02:09] Christina Massey: Well, I'll just go ahead and start. So my friend was selling a product and she invited me to a get-together and I was like, okay, this is cool. I like it. I was having fun. And she said, well, could you kind of. Like helped me with my training.

[00:02:25] Christina Massey: And I was like, no girl, I'm not trying to, I'm not trying to do all that. Like I'm I was in school. I was working to become a nurse. I only had a year before I went into the nursing program and I was a single mom. So I was a single mom for 16 years. And at the time my son was 16. And so I didn't receive child support.

[00:02:46] Christina Massey: I didn't have, you know, the extra income coming in. Like when you live in California, if anybody knows back in California, you know that we are an expensive state. Yes ma'am. So my friend. You know, shared, this amazing company with me. And I was like, no, no, no I'm kicking and screaming. And then it was like, Ooh, I could, I could really do this.

[00:03:09] Christina Massey: Like I can make money through that. Yeah. So that, that was, that was the turning point. 

[00:03:15] Kris McPeak: And you just started right from there. So a friend had you come to a class and then you bought a kid and just hit the ground running. 

[00:03:23] Christina Massey: Yes, I did…and I didn't even have the money for my business. So my friend actually loaned me the money because she saw something in me that I couldn't see in myself.

[00:03:33] Christina Massey: And so, you know, you just need friends like that. And I can really attest my success to her for even breathing belief into me. 

[00:03:42] Kris McPeak: That was huge. I think that's so important too, especially in a business that relies on your ability to have confidence in yourself that you can sell products, right? 

[00:03:50] Gail Scott: I was invited to be a met govern model and just try some products not did. And I went and I sat, I had no money to spend, but I was one of those parties and get my skincare free. That was my grand plan, but a watched these other women there and they were buying this stuff. Like you wouldn't be able to get it tomorrow, right?

[00:04:10] Gail Scott: Around after. And I said to the lady, what do you have to do? And how much do you make? Cause I may not be the smartest cookie in the bunch, but I can do the math. And when she told me what I had to do and how much I could make, I'm like sign me up because I was living paycheck to paycheck. I’d been in the medical field for about eight years, I had a decent job. I was well-respected. Cause I had some skills that were more marketable than the average Bayer, but it was still a go-nowhere job for me. So while I had that and this was going to be a side hustle I didn't know what I didn't know, but the grand plan was to make 50 extra dollars a month.

[00:04:50] Gail Scott: That's where it all started. 

[00:04:52] Kris McPeak: Okay. And you're working full-time Christina, you were a student, a full-time student at the time. 

[00:04:57] Christina Massey: No, I wasn't working, but I was a full-time student and I was going to win the best mom of the year award that, you know, well, I mean, in my own, right. In my own right.

[00:05:13] Christina Massey: Well, and, and truth be told. I was, I was coming out of a really hard situation, you know, I, I was newly sober. I was only four months clean and sober when I jumped into a business. So when they say as things change rapidly, things change rapidly. So that's, that's kind of my story, you know? 

[00:05:31] Kris McPeak: It didn't in order, obviously, to sell a beauty product, do you have to get people to try that beauty product and use it? So kind of, how does that roll out? You don't just like put up a website and say, okay, friends, come to buy my makeup. Like, how does that all, how do you get your clients? What's the best way to get people into your world so that they say, Gail, Christina, I want that.

[00:05:50] Gail Scott: Well, Chris, the thing is some of us have been influencing before anybody ever thought that was a term, right? Part of the reason I said yes to the side house sold was because I knew that I had a handful of girlfriends that if I loved something and told them about it, it didn't matter. It was a bar of soap from Target. they would all be at target tomorrow, getting that bar of soap. So, you know, if just some of my friends buy some of these products that I'm liking, then I can get my 50 extra dollars a month. They'll get good products. Everybody's happy. And that was the start. And from there, you know, we're growing. Plus you become more intentional and you show people what you have.

[00:06:32] Gail Scott: But now you've got to remember too. We were, I was doing this 27 years ago. There were no cell phones. There were no videos. We were just word of mouth talking to women where we were. And so I like to say we're in the good days for the gig economy for side hustles, for women having careers or employment in general, there have never been the plethora of opportunities that there are now.

[00:07:02] Kris McPeak: I could not, I could not agree more. 

[00:07:03] Kris McPeak: I think of, of every, I mean, even people that were able to find things to do when, when COVID happened and it's like, okay, well, I can't work in my restaurant job. So I got to find something else to do.

[00:07:14] Kris McPeak: And I think, you know, being aware of what the online entrepreneurial world is able to provide people aren't going back to the restaurant jobs now. So yeah, we definitely have a lot of advantages that we didn't have 27 years ago. So what, what was it like. At that point without the internet, without cell phones and video.

[00:07:37] Christina Massey: Well, I had, I had cell phones and, and, and video. However, I will say this, I did not like to use video. Okay. I was, I was the girl who social media was not my thing. I came into the business in 2008. So Facebook was on the rise, but it wasn't like the main thing. It was just kind of. Starting to become this, like, okay, this is where everybody's migrating to.

[00:08:03] Christina Massey: This is where you could go build. My story was definitely. I didn't have five friends on, my hand that I could count on because I had left a life behind. And so I was coming into this new life and I had to learn how to speak to people and ask for what I wanted. And so I was the girl who was like at Starbucks.

[00:08:25] Christina Massey: And if you looked cute and I wanted to be your friend, I'd be like, you are super cute. I love that. Could you by any chance be a part of my portfolio that I'm building, I'm looking to do a muddle make-over portfolio, and I just would love for you to try my products. Are you open? And they were like, Is this legit I'm like, yeah.

[00:08:43] Christina Massey: And then they were like, cool. I was like, cool, can I have your number? And let's just get together. So that's how I started to build my business. And, and so it was definitely different, but video. Oh my gosh. Can I just say that I've just gotten into the video part over the last, maybe five years?

[00:09:03] Christina Massey: Cause I just was like, you know, And then when I come into things, kicking and screaming, my, my business partner will tell you I'm that girl 

[00:09:14] Gail Scott: often? No. Or why would I do that? But that's okay. But you know, it's funny how fast things change. Cause we started our businesses, you know, roughly a decade apart and back in the day, like what happened is it made you more intensive?

[00:09:30] Gail Scott: You could really only contact people by phone that was in your home and maybe they had an answering machine. A lot of people didn't even have that at the time. I remember, you know, they would talk and train about, you can call people between 6:00 PM and 9:00 PM, but be careful about the dinner hour.

[00:09:50] Gail Scott: And you're not well when the heck is that this other job. And I remember coming home, no joke. I would take my little information cards and my phone and my notebook and daybook and go get in my bathtub. Cause I had a small child at the time too. And I would that I thought no one will bother me here. And I did.

[00:10:12] Gail Scott: In my bathtub and take a bubble bath and make client calls and prospect calls. But you know, that's one thing I learned early on is that it doesn't have to look like you think like I never bought into that. I have to get dressed and sit at my dose to make calls. Some people teach that in my business.

[00:10:28] Gail Scott: Okay. But it took, I wouldn't be here. I can make it work girl from it. Might've been calm people on my lunch hour. I visited the offices of clients during my lunch hour and showed them baskets of my weighers and I just figured it out. And I think that is one of the attributes that has made me successful in all my businesses has been the, figure it out to bowl and serve you.

[00:10:57] Kris McPeak: So when you were working full time, how w what was your big, like go-to strategies for carving that time to work your, your side hustle, which was a side hustle at the time? 

[00:11:10] Gail Scott: Well for me now, let me be clear. I wasn't doing the 45 hours a week. I was more somewhere usually between 24 and 32 hours and the child and non-supportive have been who didn't do anything around the house.

[00:11:23] Gail Scott: I like it. The lawn got mowed. I did it. And I have a new husband. I see us on the street. Don't give him the side-eye. That's not him to work in snippets of time. And I learned 15 minutes was enough to knock some things out. Three, four customer calls. Some organization, you know, I did not look for the three hours of work time because that wasn't going to come.

[00:11:45] Gail Scott: It was 30 minutes here. I can even remember preparing dinner. And doing that same thing. My datebook, my content, you know, information cards, and my phone while I cook dinner for my family. Because at that time I couldn't afford to eat out as I do now. And I'll just, you know, somebody bring it over here.

[00:12:04] Gail Scott: But at the time I was paycheck to paycheck. I was in it for that, you know, just a few dollars and then a large part of those already. W I quickly became a single mom and I should note that. So when I actually became what we call a sales director in my company, so I became more of a career-level position.

[00:12:22] Gail Scott: I was a single mom. And so you talk about figuring it out and finding this snippet of time. But one thing I would do, and this is my weekly thing, I just want to share this. Cause I just remember it was clearly Friday night. I would come in for my job and I was tired of course, but that would be the, I would clean up my house.

[00:12:41] Gail Scott: And so what that did, I would claim at home. I would do a little gathering for women at my home on Saturday morning. I remember clearly the TV tray that I would put my child's cereal on and turn on his cartoon was back in the day. That's the only time you got cartoons, I would sell products to these three or four ladies at my home.

[00:13:00] Gail Scott: And when he, by the time we finished, he was done in cartoons and. Was at the middle of the day on Saturday night with a clean house, I have a child and money in my pocket and that just really filled my soul. How about you? Yeah, that's, 

[00:13:19] Christina Massey: that's something that I did as well. Being a single mom. My son was six and a half and his little butt just liked to he liked to sleep in and he like to be in his jammies until about noon.

[00:13:31] Christina Massey: So what I would do is I would do a party between like nine and noon or 10 and noon, just kind of whatever. And I would go out of that. So he couldn't interrupt and then I would come home with money and we would go to the zoo or we would go to the park or we would just do something, you know?

[00:13:47] Christina Massey: So again, money and. You know, a happy little camper at home and, you know, I made it a, I made it a point even being a single mom that I would have a date night every, every day or not every day, but like one day a week during the week. And we would go for a steak dinner and people were always like, you're taking your six-year-old for a steak dinner.

[00:14:09] Christina Massey: I'm like, yes, I am. Because you know what? I want him to know that we can have anything. And I want him to know that if he works hard, he can have. On a daily basis if he wanted to. So I was always looking for the life lesson in, in the process of the business. 

[00:14:27] Kris McPeak: So, I, I love what you guys are sharing because, and I'm not a parent, so I can't relate in that, in that in that way. But there's a lot of I guess, wisdom coming from the choices that you had to make as single parents, as people getting ready to transition from a day job or a student life, to a full-time entrepreneur thing. And so what, what I'm curious is what are your kids say now about.

[00:14:52] Kris McPeak: You know, your, your time is as an early budding entrepreneur and. And, and now with the businesses that you have and the things that you're doing and the amazing wisdom you're sharing with women, like what are they, what do they think of their  moms? 

[00:15:05] Christina Massey: Well, I 'll tell you what my son thinks he thinks he thinks I'm bat shit crazy, but here's the deal. He will tell you, he will be the first to tell you, my mom taught me everything that I know my mom, not my dad, my mom, and he, she, he, she taught me how to work hard, how to stay committed, how to be consistent and how to elevate and how to talk to people.

[00:15:28] Christina Massey: My son serves in our us military today. And he's always striving to be the next leader. People come to him because he's a leader because I emulated that in my household. He knows how to do that now. And so he, he is so well-equipped and one little short story that I will tell you is that more is caught than taught in, in any household.

[00:15:49] Christina Massey: So even Chris, even though you don't have children, there are people that are watching. they're watching you, they're watching what you're doing and they're, they're like, wow if Chris can do it, I can do it. And so my son, he was a dancer. He would do hip hop, freestyle, breaking all of that stuff. Like he can dance my second dance.

[00:16:06] Christina Massey: And when he was nine, he went to his first battle and I will tell you, he sucks. And my poor baby he's sucked so bad. He's sex so bad. I was like, blow him out. He's so bad. He said, Mom, I’ll never do it again. And I told him, I said, wait a minute, let's talk about this. Are you never going to do that again? Hold on. Who's your mom. He's like, you're my mom. I said, how many times have you seen me set a goal and miss a goal? He was like, I've seen it, mom. I've seen it a lot. I said, and you're a part of me.

[00:16:45] Christina Massey: Do I get back up? He said, yes. I said you will get back up. He's all. Yep. Mom, I'm going to get back up. I'll go do it again. And you know what? He's a fabulous dancer today. Dancer. Just some, just some things. 

[00:16:58] Gail Scott: That's a great story. Yes. They watch you and they learn too to not buy into what people tell you to have to do or how your career has to look.

[00:17:11] Gail Scott: If my oldest that affirms may now, he's like, mom, you taught me to think outside the box, mom, you taught me to this. And even my husband has said to me, it's the things maybe being set, sets vulnerable, successful in my career, gave him the freedom to explore options in his career and not just settle for what seem like stable and good.

[00:17:35] Gail Scott: And. But when he saw me grow, but number two, that gave stability in the home financially four times that he could take a little risk instead of feeling like he had to be that just cement block provider, you know, when the woman can come along and do some. So that really helps the entire family. And I can tell you, I stayed in my first marriage longer than I should have.

[00:18:02] Gail Scott: And part of that was financial and I'm telling ya, this girl will never be without her own money. Again, I just won't. 

[00:18:10] Kris McPeak: I love that. And I, yeah, you guys are so inspirational. Let's talk a little bit about if somebody wants to get into the makeup industry as a side hustle what does. W what do they need to keep in mind getting started?

[00:18:24] Kris McPeak: What's the best way to make a decision on a company. There are so many companies out there. Where would you all advise people to start? 

[00:18:31] Gail Scott: Y the say about this? I think it's more about what if you're going to decide to do anything. First of all, you need to be your own good. And if you are not, self-motivated being in a direct sales model is not for you.

[00:18:48] Gail Scott: And if you cannot discipline yourself to do the work that you need to do when you need to do it. And, and let me preface that by saying the work is easy and it's flexible, but I'm working with women all the time who still can't make it part of their weekly schedule because their mind just does not work that way.

[00:19:05] Gail Scott: They don't have a hustle mentality. It gets a bad name from a lot of people. I'm not talking about hustling yourself into the ground. I'm talking about getting after it, girl, just, if you, if you ain't got no get after it, you ain't going to get nothing. That's the way it works in life and Christina, and I think that's why we connected.

[00:19:25] Gail Scott: So freaking hard. We are get it. Girls were just like, get it, get it, go get it. And you've got to have that to start any type of business. I don't care if it's direct sales. I don't care if you're starting a puppy shop. If you want, you can be average, you can get by, but you're not gonna, you're not going to kill it.

[00:19:43] Gail Scott: If you're not a hustler. And some people aren't, some people aren't. And if you just know in your heart, you're never going to hustle. Then, you know, go get yourself a comfortable job that meets your needs, where your skills are appreciated. And you can count on that income. But if you want a side hustle, know that you already have a career.

[00:20:01] Gail Scott: You know, that's extra time. That's extra efforts. Show you something you love. Check out the company, better business bureau talked to some people who've experienced. Make sure that the value of what you get out is equal to what you're looking for and equals what you're going to have to put into it.

[00:20:20] Gail Scott: Because for me, there was a lot of value in that I was going to get a discount on products that smeared on my face every day. And if you're looking at this zone, there's a lot of products smeared on this face. So if I didn't make it to anybody else, I have achieved something by saving my family some money.

[00:20:37] Gail Scott: But for me also the personal growth, like I would not be talking to you. We would, neither of us would have this podcast. We would not be coaching. We would not make teaching courses. We would not be on zoom. Had we not have had that experience of growing a business in that direct sales model and the beauty of the direct sales model was that your.

[00:20:59] Gail Scott: For yourself, but not by yourself. And I think that's very comfortable to a lot of people, especially women who don't come into this with any background business acumen. And I'll let Chris finish the rest of that. 

[00:21:11] Christina Massey: Well, I will say that. So the pros about going into a direct selling company is this, is that the foundation has already laid for you, right?

[00:21:20] Christina Massey: Our, our, my, my husband and I, we own several businesses and. My business with. Is the, the minimal cost one. Okay. Because there are a lot of costs to doing business and a lot of people don't realize that. So this is peanuts compared to, you know brick and mortar or even. Launching something.

[00:21:43] Christina Massey: And the time spent the foundation that you need to come up with on your own. Even though you can collab in different spaces, you still have to come up with a business plan that is lucrative enough for you to sustain the lifestyle that you want. Right. And so, so with. I just feel like direct sales is a really good place to get your feet wet, to figure out like, Ooh, like, is this something that I like to do? Or is this just some extra cash? And, and for me, when I first came in, it was just some extra cash. It was not like, Hey, I'm going to go full force and I'm going to become, you know, the top 1% of my company, which I am today. And that's all good. That wasn't the desired level. The desired level was how can I make some cash fast because I'm a single mom in an expensive state.

[00:22:31] Christina Massey: So, so I think that you just need to kind of look at that and ask yourself what, what makes sense and then make a decision. I think so many times women, especially, don't make a decision and I am notorious for this, but when you make a decision, you, you decide. Then you don't have any confusion. You don't have any anxiousness because you've made a decision.

[00:22:57] Christina Massey: And now, you know, that's the decision that you made, whether it's good, bad, ugly, or indifferent, it doesn't matter. You made it now you're moving on. So how are you pressing into that decision now? So I think that that's, that's what I can say about those things is, is make a decision and know that it's really an extent.

[00:23:15] Kris McPeak: I love it. So let's talk a little bit about the podcast and the whole midlife Moxie world because it does seem like it's a little world that you guys are building. I think at the point that I found you both on clubhouse, you were already, I think you're only doing your own rooms.

[00:23:37] Christina Massey: Well, we'll just backstory a yeller. I met in March, we met in March. Okay. So we're in the same industry, we're in the same company, but we never knew each other cause we're on different sides of the, of the states. Right. And so, so we met in March. I told her I wanted to be her friend and her, and she, and I, we just became fast friends and then it was like, let's find the commonality.

[00:24:00] Christina Massey: So we found this commonality of like a true story, Chris. I was meant to be famous. She was like, shut up. I was meant to be famous too. And then we were talking about midlife and we were talking about like, Hey, we want our own show. And it just kind of birthed from there. And so I love the organic story that we have because it wasn't like we were looking for it.

[00:24:23] Christina Massey: It just fell on us. And we were like, What are we going to do with this idea? And then it started to just morph and Gil is a, is a type eight in the Enneagram. And so she will get shit done. Like you got an idea. Okay. Like let's go. So that, that birth midlife Moxy, and, you know, we just, we found a place of commonality and the commonality was, we were both in the depths of our midlife space. We found this commonality. There's also mutual respect. It's there. And we just had so much freaking. Fun should we're fun. And we think we're funny. I mean, that's one thing we'll just down that, what's that girl funny, if you don't think we're funny, we don't think you're our kind of purse.

[00:26:01] Gail Scott: Even that way the doctor's office. I get back, I could joke and he's in that wide coat off stiff and he doesn't laugh. I'm thinking, well, he obviously knows nothing if he doesn't think I'm funny. I mean, you can just imagine how this came together, but I do think it is blessed. Christina and I are both believers and I do think God aligns things and people in your life and weighs in a very serendipitous way on over a project in our other business.

[00:26:27] Gail Scott: And there was just an instant connection, but I have to tell you this about Christina because it's something we really preach. She reached out to me after that zoom and basically said, I really dig you. I want to get to know you, not in the creepy honey Bible. 

[00:26:42] Christina Massey: Yeah, it looks like preface that girl preface that we're going to be like, oh, is she going to reach out to me next?

[00:26:50] Gail Scott: But I, you know, and I didn't take any funny way. What I have been preaching for years is to use your words. Women ask for what they want, learn to articulate what they want, learn to ask it, and you don't have to be in a female March kind of way. I do it. I don't have time for that, but like, I have a lot of friends who will say, I don't have any friends.

[00:27:12] Gail Scott: You're not. Well, have you asked for any, have you tried to make any, have you told anybody you would like some new ones, and the fact that she would reach out and say, Hey, you're my kind of girl. I got to get to know you got to be friends. That I know she was my kind of girl that is, I mean, that's one of the first things we ever said off that zoom and it cemented this relationship because I'm like, this is everything I've been saying and doing, and she did it and we've never had ever had contact before you talk about stars, aligning all that day and we've been.

[00:27:44] Gail Scott: Kevin, Kevin is so tired of me calling her. I mean, he wishes she had never rung my bell. I think. So you've never met in person. Wow. 

[00:27:59] Kris McPeak: I love that. I think that is so amazing. 

[00:28:02] Christina Massey: You know, I think, I think what else is cool, Chris, is that you know, for your audience, like. If you want to collab with people, just go out and collab with people, you don't need to meet them face-to-face anymore.

[00:28:14] Christina Massey: You know? And, and yes. Is it going to be a beautiful thing? When we finally get to meet face to face, we'll probably be hugging for hours.

[00:28:30] Christina Massey: but I think, I think that that's, that's a, a real driving point home for a lot of people. Because they, they think that they have to. Meet somebody in person or they think that, you know, and that's just not the world we live in anymore. We live, in a digital society.

[00:28:53] Gail Scott: So if there's any woman out there listening to this and she's a lonely girl, get on clubhouse. Find yourself, some new friends find yourself a new posse. And it's incredible that I have, I have found friends around the country. I've grown all my businesses. So if you want to grow your side hustle, come on over to clubhouse and we'll even show you how you know, it's just a new day for business.

[00:29:14] Gail Scott: It's a new day for friendships and relationships. And it's exciting to me. So when people are trashed in social media, kind of get defensive, I'm like. State special media was my lifeline. A lot of my friends come from social media shit. 

[00:29:30] Kris McPeak: That's right. I love what you guys are doing on clubhouse. I it's fun to hang out in the rooms.

[00:29:36] Kris McPeak: Why don't we talk about where people can find you and the kind of rooms that you're leading over there with MIDLIFE MOXIE.

[00:29:42] Gail Scott: . First of all, we do have a club there. So if you're not familiar with how this space works, a club is basically a community it's usually nodded around a common interest, a cause just some type of association, and we are associated with others in midlife, midlife women.

[00:30:03] Gail Scott: So we have the midlife Moxie club and that. Planned and intentional as a lead up to launching the podcast. So once the podcast launched, we already have a community and audience that bought into this idea with us and been along from the very inception, but on clubhouse, we also appear in other rooms that we talk about other topics and what are our now side hustles like teaching courses and doing the podcast.

[00:30:30] Gail Scott: So we talk with other people about appearing on camera. How to get a good pod bio shot, how to you know, we talk about fashion because that goes on with our industry and. Then you learn a little bit of that, that two-way teach about growing on clubhouse. We talk about today, we did a Ramo making reels.

[00:30:50] Gail Scott: We have taken what we've learned in our regular careers and our side hustles and said, what wisdom do we have? Well, so we learned that other people could benefit from it, and we go out and share that, and that creates community. It draws people to us for all our businesses and it all just ties together in this beautiful package over there on the club.

[00:31:15] Christina Massey: And you know, clubhouse has just an amazing little app. You don't have to show your face. You can just talk. And I think that that really kind of alleviates any kind of tension too, from people. Cause sometimes when people see your pictures or things like that, that they start to do that comparison game and you don't need to do that.

https://www.instagram.com/gailsscott/

https://www.instagram.com/1sassymassey/

How to Talk About Sex and Get Paid for It - with guest Amy Lang

I'm not a parent - and I don't play one on TV - but this subject gets even me a little anxious. I have nieces and nephews so I definitely do not envy parents with this whole birds and bees conversation.

And YES - there are people who do this stuff for a living and thrive on it. So I was really happy to talk to Amy Lang of Birds and Bees and Kids today. It's a very fun and funny conversation - and Amy brings some great tips to the table specific to the side hustle...so, no, we aren't talking about sex the whole time, LOL.

Talking to your kids about the birds & bees can be really uncomfortable.

- And most of us dread the idea of having “THE TALK”….….. but it doesn’t have to be this way!

- Our guest, Amy Lang had been a sex educator for over 16 years when she freaked out about talking to her son about her favorite topic!

-Once she recovered - and did a bunch of research - Amy started Birds & Bees & Kids to help parents learn how to have these important conversations.

-Sex advice guru Dan Savage says Amy is a “parent’s best-friend-with-benefits” when it comes to the birds and bees talks.

- She is also the host of JUST SAY THIS! An advice column-style podcast where she answers all kinds of questions from parents about the sex talks.

- Through her books, classes, and podcast Amy has helped 1000’s of parents around the world become their kids’ go-to birds and bees source.

Here’s the transcript of our interview - and make sure you look up Amy on all the social media platforms!

[00:00:00] Kris: today we're speaking with Amy Lang of birds and bees and kids. It's like lions and tigers and tigers and bears, but different!  Thank you for joining us today. How are you? 

[00:00:19] Amy: I'm great. Thank you. And yeah, it's a whole lot of animals, right?

[00:00:23] Kris: It is a lot of animals. And I guess the kid part too, I mean, I don't have children, so I can't relate, but I have nieces and nephews, so I can appreciate, let's talk a little bit about what is birds and bees and kids. 

[00:00:35] Amy: , I'm happy to talk about that. So I am a sexuality educator and I'm also a parent educator and I.

[00:00:44] Amy: Parents and other adults, not children, um, with the sex socks. So I helped them figure out when and how to have the conversations, what they should look like, how to have open communication and basically how to help parents become their kids. Go to. I like to say sex spurts, but people tweak it, but get a little twitchy about that, but how to become their go-to person for the birds and bees information.

[00:01:08] Amy: And I only work with parents of kids who are 11 and under. I don't do teenagers. I mean, I can, I can like, but I focus on kids that are younger, like parents of kids in younger, like elementary age. 

[00:01:21] Kris: Okay. So was this what you went to college to do or did this get inspired by a life event? I can imagine. 

[00:01:29] Amy: Yeah.

[00:01:30] Amy: So I have a BA in women's studies when my parents were like, what are you going to do with a BA with a degree in women's studies? And I said, well, work at planned parenthood. Of course, what else, what else do you 

[00:01:44] Kris: do? What else 

[00:01:45] Amy: do you do? Um, so, um, so that sure. Sort of, but I also have a master's degree in applied behavioral science and my focus was in adult education and group facilities.

[00:01:57] Amy: So most of my colleagues are therapists and I'm not that kind of a person, frankly. So that was my educational background. Uh, but my, uh, what I did for fun was, uh, sex. Um, I did birth control and pregnancy counseling, abortion counseling, STI. HIV counseling for fun as volunteers when I was in college and I completely loved it.

[00:02:23] Amy: It was a huge part of my life around a program. It was something that I made time for, um, kind of no matter what. So it was my hobby of all weirdo hobbies. And so that's where the sexuality educator piece comes in. And so 

[00:02:39] Kris: what, what prompted you then to start birds 

[00:02:41] Amy: and. Well, I, , had been doing this sexual health education for years and years and years.

[00:02:48] Amy: And, , I think like I've over 16 years when I had our kid and, um, and I, well, he was actually five and Milo was getting ready for a bath and I thought he was gonna, he, he grabbed his penis and he's like, Hey mama, did you know. And I'm thinking, oh, please do not tell me it feels good to touch your penis because I have gotten nothing.

[00:03:12] Amy: And I was like, in my hand, I'm like, oh my God, what is wrong with you? Like what what's happening here? But I just really calmly. I just looked at him and I said, what? And he said, I can see the veins in there where the blood goes. And I said, excellent, whoa. Cause, and that was it for me. I was like, oh, This is great.

[00:03:35] Amy: Like I'm a long time sexuality educator, and I would rather talk to a 15 year old who's you know, about her pregnancy than my five-year-old about his penis. And so here I am having this sort of moment of shame and it was so I was really, honestly, I was really taken aback at how uncomfortable I was. So then being a good, you know, being a good mama, I thought, all right, you better get over yourself and like figure this out.

[00:04:02] Amy: And so I started doing. I started researching. When do you start talking to kids about sex? What should that look like? You know, how old should they be? What should the conversations be? And I, um, as I was doing that, I realized that I could probably help other parents because my master's program was in adult education education.

[00:04:22] Amy: Right. So I just had this moment and I didn't even know there was a field called parent educator. I had no idea. I was parent and I'd like, I'm going to start this thing. I'm going to teach parents. You know, supervise, there's a whole field of parent education. So that was my little like spark moments. 

[00:04:40] Kris: Yeah.

[00:04:41] Kris: So what did your, what is your hubby thing of all this? When, when you said, you know what, I'm going to start a new business and this is what I'm going to do? 

[00:04:49] Amy: Well, he was great. Cause he could see the through line. Um, and you know, I was working, what was I doing? I was, um, I was actually working at planned parenthood when this happened and I was part-time momming and.

[00:05:02] Amy: I don't think I was working there for about four days a week. And so my Ella was in daycare and I really, really liked it there cause I was doing the sex education stuff. Um, but when I had this idea, I ran it by Carrie and he's like, Okay, sounds good. And then just kind of like, okay, you do you do you, he was great about it.

[00:05:23] Amy: Right. And, and, and he was pretty quickly on board with it. But the interesting thing was the people around me, like our friends, I would say, I'm starting this company, I'm going to do this thing. And some of them were like, what? Why? Like, and even my brother was like, okay, but he's not, he wasn't a parent.

[00:05:40] Amy: And then parenting friends were like, okay, like what? And then. Full time passes and they're like, oh, okay. 

[00:05:48] Kris: She's honest. I need your help. 

[00:05:50] Amy: Right. Well she's yeah, I need your help. And she's onto something because as I started, um, you know, I was definitely side hustle because I was working, you know, I, I worked all along while I was getting my, you know, getting my thing going here and, um, as.

[00:06:06] Amy: I got better at it and got kind of a little local famous, then suddenly people are like, oh, Hey, like my friends are like, oh, okay. This is cool. What you're doing? I'm like, yeah. I told ya, right. 

[00:06:18] Kris: This is a neat thing I've got going on. You said you were kind of local famous. So what did that look like? Was that like, oh, that's Amy Lang.

[00:06:26] Kris: She's the one that talks to the kids about. Talks to parents about sex. Yeah, 

[00:06:30] Amy: totally. So that didn't mean that happened probably. I mean, I've been doing this for 16 years. I live in Seattle. So, you know, at the end of the day, it's not that huge of it community. I've been at this for a long time. So I'd be like at the grocery store and, and a woman would come up to me and say, hi, Amy, I saw you speak.

[00:06:48] Amy: It was really great. It was so helpful. And then the worst part is, they'd say, Hey. This is Amy tells me how to talk to you about sex. And I'm always like, gosh, I am sorry about your parents. Like, I don't want to know who you are kind of thing. And you know, and it's, it's super, it was horrible for my child, of course, to have people like, Hey, Amy Mang.

[00:07:12] Amy: And he'd be like, oh God, And run away. Um, but yeah, no, that's kind of like, it just built slowly and I was lucky enough to have a really supportive spouse and it, and, and then there was a point where. Um, so I had the idea when I was working at planned parenthood and things really started falling apart there and I needed to leave and Carrie was like, you need to quit just please quit.

[00:07:36] Amy: Wow. And then, and he said, start your thing. And so I started my thing, but then I worked temp jobs and, you know, until I could make enough money to not be so side sideline, 

[00:07:48] Kris: What did that feel like for you? Um, was it, was it a matter of like, okay, as soon as I can replace my previous income, I'll make the break or as soon as I feel like I can make, you know, Reasonable living with birds and bees and kids I'll make the break.

[00:08:04] Kris: Like what, what was the impetus for finally making that decision? And, and when did you know, like, okay, it's 

[00:08:08] Amy: definitely, um, I think that I got to a point where, and I know when Carrie's the primary breadwinner, so I want to be super clear about that, but I got the point where my birds and bees and kids' work was starting to take up more time than like I was like, okay, I can keep doing this temp job, but.

[00:08:29] Amy: If I keep doing the temp job, then I'm not going to be able to do the birds and bees and kids work. So I think it was a point there. And I want to say I was, I don't know, I was pretty far in, like, I'd say six, eight years, right? Well, I didn't, I was momming, right. I was, I was, so I was parenting at the same time, which is not a side hustle.

[00:08:53] Amy: I mean, it can be, I wanted it to be a side hustle, but just to be all in on that one. Yeah. It took a while before my income was like, okay, I'm contributing to our family income about as much as I was when I was working for, you know, for other folks. And, um, and then, yeah, so that's kind of where I ended up.

[00:09:11] Amy: And then as Milo got older, He's 20, he's almost 21. So I took more time for work and, and, you know, kind of did more and more and taught more and traveled a bunch and that kind of thing. So it just got bigger and bigger. So it's not a side, it's not a side hustle anymore. 

[00:09:27] Kris: Well, any more, it's your thing. So in terms of what your business is comprised of, I'm thinking about this, cause you were talking about, um, You know, teaching and traveling.

[00:09:39] Kris: Is it, do you see yourself as more of a service provider or do you see yourself 

[00:09:44] Amy: as more of a content creator course creator. Good question. Um, I'm more of a service provider. I'm a content creator too. Like I like to make things I'm currently working on my third book, which is all scripts for parents like that, or I'll just like, tell me what to say.

[00:10:02] Amy: Like tell me I'm like, here you go. Here's what. Gonna sound a little like me, but a my book, my words, you asked me, I like making new things. Like I like writing new talks and, and creating some content, but where I really like is teaching. Like I'm a teacher, I'm a, I'm a more of a service provider, I guess.

[00:10:22] Amy: Um, that's where I shine. That's where I had the most fun. I love to give advice. Just ask. Do you prefer to 

[00:10:30] Kris: work one-on-one with individual couples like parents, or do you like to be brought to schools or organizations and talk on stage? What, what feels nicer 

[00:10:41] Amy: for you being on stage is where I was, where I remember.

[00:10:44] Amy: I remember before. I can be in front of a group of people. And that's where I really shine. I love working with groups of people, especially with this topic, because they are all like in the same space of discomfort and they're together. And they're learning together about something that most people, most parents would, you know, want to run.

[00:11:06] Amy: Please, you know, sometimes they'll say to me, can I hire you to do this? And I'm like, yeah, what is it? $14,000 cash. And you and I get full free reign and they're like, nevermind. You're great. You're great. But also, um, so I, I like the one to many, um, makes more sense to me because then like, if I'm doing a PTA talk or, you know, for school or something like that, then they have a common experience and they might be more likely to talk with each other.

[00:11:34] Amy: Or if I've been at the school and someone says to their friend, yeah. Amy said this and the other person didn't go to that. Like one of my, um, one of my. Secret like background things I really want to work on, but I'm not allowed to, because I have other things I need to do is a, is a movement towards parent led sex ed, where like I'm pushing, I'm helping parents who are willing to be beacons of whites in their friend communities and be the ones that are kind of the, like the mini MES, right.

[00:12:04] Amy: Who can trust that person to help guide them through these conversations. So it's not just me, but so I like, like I said, I like to make things, but I'm not allowed to make that yet. Can I get to here? 

[00:12:16] Kris: Well, can we break that down a little bit? Are you, are you telling you that you're not 

[00:12:20] Amy: allowed to make it yet?

[00:12:21] Amy: Oh yeah, I am. Because I like to make things to the distraction of other things. So I have to get this book done. I want to launch it on Valentine's day. Got it. In the beginning of November. Somehow, I don't know how that happened. And so if I allow myself to go over there and run around and do that, I'm not to taking energy away of getting my book done.

[00:12:41] Amy: You know, I'm looking at like my revenue streams, I'm working with a really great business coach run one. Who's actually doing what I required a business coach, which is mostly bossing me around, um, and telling me what to do. Um, and so we're looking at my. Like what's my primary revenue stream. What's my secondary revenue stream.

[00:12:59] Amy: They're very much tied together. So when I do, I have an online solution center, which is like a DIY place to go, people can go, you know, get over themselves. Right. And so my speaking, I talk about the solution center. The solution center is where I make the most money. Right. I get money from the speaking.

[00:13:17] Amy: So it's a circular thing. So right now we're helping, we're looking at how I make that really tight. 

[00:13:22] Kris: Okay. That's the book. 

[00:13:24] Amy: So I can't do the thing I really want to do.

[00:13:29] Amy: Right. 

[00:13:30] Kris: So, okay. So now this makes me think of when people start to see that their side hustle is growing and they're on a kind of a track where like, clearly this thing is working and this is the thing that's making me the most money and, or getting the most exposure. And you've even had validation of that because you're paying a coach to tell you.

[00:13:50] Kris: Here's the steps I want you to, to follow. But then in the back of your head, you have the new, the new program, the new thing that you want so much to be part of the mix. So for folks that are struggling with that, like how do you rationalize to yourself? This has to get done before I can go to the next thing.

[00:14:09] Kris: What, what, what reminds you that you have to stay the course so that you don't? Cause it's very easy for people like myself, especially get distracted because they see a new thing that either they really, really want to do or that somebody else is doing with great success. And they think, well, if they can do it, I can do it.

[00:14:25] Kris: You know what I'm saying? 

[00:14:27] Amy: Oh yeah. I totally know what you're saying. So I am at the, um, I am was like that. Do the new thing, do the new thing that looks fun. I'm going to do that, going to do that. This is the thing. And I was doing that over and over again. Like I had my fingers in so many pots and it basically has made me scatterbrained and I'm not doing anything well, and second guessing, like kind of constantly guessing and you know, hope Springs eternal.

[00:14:55] Amy: Right. I know, you know this, right. Okay. This is going to be the thing. Right. And then it's not quite the thing. Didn't quite do it. Right. I think that how do I to do it over again? I would have really, really worked hard to stay in one or two lanes. And hung out there until it was a smooth running ship, whatever that looked like making enough money to do it in your sleep, you know, still having fun.

[00:15:24] Amy: Right. And then, um, really being thoughtful about like, with this parent was apparent led sex. Ed thing is a great example. Like what's the end game there right now? That's to entertain.

[00:15:39] Amy: Right. I can, I can make the whole thing. I could sit down in two days and make the whole thing. And then what, and then what, right. And then it's to the detriment of these other things. So a couple of things I have learned to do is that, um, like right now I'm really focused on these three things. So that's the first thing, and this is new to me.

[00:15:59] Amy: Like I have this post-it note right here that says important, not urgent. Right. That's all I'm supposed to do. It is telling me, but I am, I am really trying to stay like, is this important? Is it urgent? And I have to do the important and not urgent stuff first. So anyway, all that to say, if I have something I'm really hot to do, like this thing, I'll use it as a reward, so I'll get to go make it when I.

[00:16:27] Amy: Yeah, I love that. Right. Or sometimes it's so burning. I just get the bear, the, get it out of my system. I put it in a document. I bang it all out and then I park it and I'm not allowed to do it until I've like done these other things or something like that. But yeah, if I have this to do all over again, I would not have done the 8 million different things I have done.

[00:16:51] Amy: I would have done. Speaking an online course, a podcast. That's it. And then. 

[00:17:00] Kris: Right. 

[00:17:00] Amy: That would have been the last thing. Yeah. And books. Right. And then I went, oh, then I go, right. Oh, then I gotta be on social media and do that. Right. And then I got to have a newsletter and then, oh, right. I got to okay. And then it just ends up being this, being a suit.

[00:17:14] Amy: But if everything was only clutched around these one things, these troughs, so it's anyway, you know, I mean, it's, it's part of being super passionate. I think. Yeah. 

[00:17:27] Kris: And I, I think that's sort of where that it's a driving force with us loving what we do and making it work, because if it wasn't fun, we wouldn't want to do it.

[00:17:36] Kris: So why start a business? That's not, doesn't feel fun and that doesn't make you want to create all the time. Right. I think if, cause if you're just going to do that, you may as well go drive an Uber car then, um, and then 

[00:17:49] Amy: be a creator. Right, right. I mean, I think that's one of the things too, is like, I really try to learn about.

[00:17:55] Amy: Business, but I didn't know what I even then, I didn't know what I was doing. I mean, I have a, somewhere, I have like a 20 page business plan that I wrote or 10 page from when I went to the small businesses administration and got free help there. He made me write this. And I wrote it and wrote it and wrote it.

[00:18:17] Amy: And it's a lot of data and a lot of information, but then, you know, fast forward 15 minutes and it's like, oh, I needed a one sheet thing that looked like, right. So like these, like these mistakes I made and it's just hard. Right. Cause I want to make the things, I don't want to do the business right. The better now, way better, way better.

[00:18:34] Amy: Like I know what's going on. I see my blind spots. It doesn't mean anything to me about them. Have you 

[00:18:40] Kris: pulled in a virtual assistant or anything like that? Is that something that feels feels good for you? 

[00:18:45] Amy: Yeah, I have. The first thing I hired out was a bookkeeper because no. I should have no business, no business touching that.

[00:18:54] Amy: I'm always really, but I also, my, my book keeping is complicated because I have multiple streams of income and shit like that. I'm allowed to swear. Yes, sir. It's done. Got to 

[00:19:05] Kris: put the E on it now. All right. Sorry. 

[00:19:07] Amy: That's okay. I think that is an E word anyway. Um, so, um, So, yeah, I guess I don't like, how do you, why do you even do that?

[00:19:16] Amy: So like getting rid of the things you're bad at first. So that was the first thing I got rid of. I've had multiple virtual assistants over the years, um, and light assistance and they do, um, my backend stuff. Like they, I give them the copy for my newsletters and they make my newsletters, social media. Um, they helped me, um, Depending on who they are, they've helped me strategize, um, various and sundry things, workout systems, that kind of thing.

[00:19:42] Amy: And I'm extroverted. So I really like having somebody alongside, um, so that makes a big difference for me, but getting rid of that stuff that I'm not very good at. Um, or, and I don't have, I don't want to do it. I can do it. My. Right. But is that where it should be spending my time? Probably not. I should be figuring out like how to tell parents to talk to their kids about tampons.

[00:20:04] Amy: Right? Yeah. Um, so yeah, so I think that's one thing is, cause as soon as you can give it away, give it away because your time is better spent doing the, what you're sort of genius is. Yeah. Yeah. But you have to know what's going on in your business. Like you have to pay attention. And 

[00:20:25] Kris: then you have a podcast 

[00:20:27] Amy: now I do.

[00:20:29] Amy: And what's the name of your show? It's called, just say this. And it is parental guidance for the birds and bees talks. Um, I answer questions from parents. It's like a, it's a Q and a show, so they call and leave me a voicemail. And then. Play the question on air and I, and I answer it or on the show, and then I answer it.

[00:20:48] Amy: Yeah. It's potluck. So I do like, someone can call in and say, I think my 16 year old is having sex and I don't know what to do all the way down to, you know, I think I thought my five-year-old was going to tell me it, tell kids to touch his penis and all kinds of things in between. And it is absolutely it's.

[00:21:08] Amy: Absolutely. Lots of swearing. Um, I am, I am very much, I am the most me there that I am in this. Like, I don't have to, I don't filter. I don't care if you know, like it don't listen. Um, and I'm happy to be corrected if I do something, if I say something wrong, whatever. But, um, yeah, so, you know, I don't have, I have guests star.

[00:21:30] Amy: So I had Lisa huddled for the center for online safety. Come on. And she talked about, answered a couple of questions with me and talked about online safety.

[00:21:44] Amy: I am not interested in interview. I'm I'm probably gonna do some interviews at some point, but I, um, yeah, I love the Q and a, I love to give advice. I love Ann Landers and Amy Dickerson and oops. Yeah. 

[00:21:57] Kris: Well, it sounds like the type of work that you do, it lends well to that kind of thing. So yeah. Why not just keep doing what works exactly.

[00:22:04] Kris: Exactly. 

[00:22:05] Amy: Exactly. Okay. 

[00:22:07] Kris: Well, Amy, this is fantastic. I am so it's so neat to hear about a unique business that, you know, I think a lot of people don't realize that you could make this a career and you've done it, and it sounds super successful and something that really feeds your soul. So where can people find you online if they want to catch up with your stuff and learn all of the amazing.

[00:22:29] Kris: Tips tricks and secrets 

[00:22:31] to 

[00:22:31] Kris: talking to parents and talking to their kids about that. 

[00:22:36] Amy: But my website is birds and bees and kids.com and I'm on Instagram, birds, bees, kids, and Facebook, birds, bees kids. So poke around in there and then podcast, you're listening to a podcast, right? Cast podcast, class guests, just say this, um, is, is the other place to find.

How to Use Social Audio to Grow Your Side Hustle - Part I

HEY - the One Hour a Day Masterclass is coming back!  November 2nd and November 6th!  CLICK HERE to get registered!!

So who’s on Clubhouse?  Who’s on Wisdom?  Who knows what the hell I’m talking about??

Yes, if you haven’t heard, Social Audio is the new “thing” and for podcasters it’s tres cool because it’s what we do!  But beyond that, there are some AMAZING and impacting conversations that are taking place on these platforms and I’m excited to share my first few Wisdom experiences with you!!!

What’s Wisdom, you ask?  Wisdom is a pragmatic solution to monetize your expertise, while doing good by helping people. We need people like you to make Wisdom a success! We provide mentors/experts with the necessary tools to take questions from your community while monetizing your expertise and building your professional brand.  I was recruited a few months back to become a Top Mentor with the app; I somewhat dropped the ball during the Beta period, but I’m there now and trying to make some waves as I share space with individuals like YOU who have wisdom to share!

In today’s episode, I’m pulling in two of my solo talks from Wisdom, but starting in two weeks I’ll be sharing my shared talks here on GOT SIDE HUSTLE as we talk about side hustles, day jobs, time management...all of the things that people want to talk about on Wisdom.

Come join me on the app!  And thanks, as always, for downloading this week’s episode!!!!

How to Create a Mystery Shopping Side Hustle that Makes Money

Mystery Shopping is probably the biggest side hustle you never thought was legit.  

It’s TOTALLY legit.

I’ve been doing mystery shopping since 2013 and my main reason behind starting up with this was - you guessed it - money money money.  In this case I needed money BADLY.  My hubby had been very sick for some time and I could not take any more payday loans.  Yes - sometimes a side hustle does come out of desperation.  But I stuck with this one because I actually enjoy it AND it’s a good way to make some extra money doing something that you likely had to do already.

I got started doing Mystery Shopping with cell phone audits - I would line up 8 to 10 of them in a weekend.  Let me tell you, I learned SO much about mobile phones...when my hubby and I were looking at upgrades, I would always take him along on some phone audits so we could make informed decisions.  I soon discovered that I could basically get my grocery shopping reimbursed with a few shops here and there.  So I have stuck with this and have made close to $5000 over the years.  And this is only doing 4-5 shops a month on the average.  

Some of my favorite agencies include Trend Source and ISS Shopping.  But there are dozens and dozens of agencies.  A quick google search will get you moving along.  

Give it a try!  But stay out of my territory - LOL - I’ve got dibs!!